Fairmont San Jose

Fairmont San Jose: Using Business Analytics to Drive Innovation and Results

The business of hospitality invariably comes down to questions. The kind that drive to deep and actionable ideas to be used in creating an unforgettable experience — a better process, a shared value, a strengthened connection between venue, planner, and customer. Think about it: Without a persistent commitment to ask, discover, and build, great things


Planner partner

Building Planner Loyalty: Remember the Power of People

Sometimes, even satisfied customers will check out your competitor next time. According to the Harvard Business Review, satisfying customers does not significantly increase their loyalty to a company or business. In fact, there are dozens of examples of companies going under even though their customers reported being satisfied. For hotels and venues, earning planner loyalty


Bleisure travelers

All in the Family: Bleisure Gets a Second Look

Bleisure. Even if you haven’t heard of it, chances are it’s happening at your venue. Bleisure, as the name implies, is a blending of business and leisure travel. There are two main types of bleisure: business trips or group business travel that is extended on the front or back end of a visit, and business


How to Elevate Your Visual Storytelling for Hotel Marketing

If it wasn’t posted on Instagram, did it really happen? It’s a question that can haunt both venue managers and planners. Hotels can get the ball rolling by elevating their own visual storytelling, both before and during the events at their property. Whether or not your venue has picturesque gardens and endless water or city


Cvent’s 2019 Top Meeting Hotels: Another Nashville Hotel Takes No. 1

Thanks to its “very strategic, very analytic, and very collaborative” approach to group business, the Omni Nashville Hotel jumped five spots to No. 1 on Cvent’s list of the 2019 Top Meeting Hotels in the U.S. The JW Marriott Austin and Aria Resort & Casino ranked second and third, respectively. “Being recognized as the highest-ranking


Exceptional Event Partnerships Have These 5 Keys in Common

Venue managers face stiff competition when it comes to securing new event business. Winning return clients isn’t easy either — even when organizers have repeated locations for years on end. The reality is that expectations of event planners and attendees are evolving so rapidly. For many venues, loyalty to a location (or brand) is no


Convention center

How Embracing ‘Point and Purpose’ Enhances Venues’ Event Strategy

Quality events tend to have two key characteristics. First, they’re organized around a common cause or purpose that motivates attendees. Second, they’re designed to meet defined objectives, which create a clear point for people to come together at a particular time and place. The right venue has to support planners by understanding both the event’s motivations and its objectives.


Cvent’s Group Business Outlook Shows a Challenging Market Ahead

It will be a tough two years for group bookings, which are seeing a downturn in each of the next eight quarters, according to Cvent’s latest Group Business Outlook. The decrease in booking activity may be showing the full effect of recent commission changes, as well as the increasing hotel supply. The outlook uses data


The Wink DC

The Wink DC: Making a Strong and Independent Statement of Success

Managed correctly, leaving a major hotel chain like Marriott can be the start of something special. But it takes hard work. Strong communication and business analytics. And a strong brand identity that’s based on a signature and unique event experience. No problem there. The Wink DC, formerly known as the Renaissance Dupont Circle, set out