How to Use Photography to Make Your Hotel Stand Out

Planners are increasingly relying on digital resources, such as hotel websites and online sourcing platforms, to research and find venues. The key to those resources? Photos. Even if you...

Growing Your Hospitality Group Business For Dummies

[eBook] Growing Your Hospitality Group Business For Dummies

Most hospitality professionals have no trouble attracting leisure travelers. But attracting meeting and event planners is a whole different ballgame. That’s why we collaborated with Wiley Publishing to create our new e-book, Growing Your Hospitality Group Business For Dummies, Cvent Special Edition. Here are five reasons you need to read it: 1. Group business is


Recording video

In Hotel Marketing, Not Just Any Old Video Will Do

Today’s marketers can — and do — quickly and easily capture and produce video content, thanks to tools such as smartphones and channels like Facebook and Instagram. But despite that, production values still matter, especially in B2C markets such as travel and hospitality. The ability to effectively convey the look and feel of a destination


Calendar

How to Make the Most of Shoulder Seasons

Even if your meetings and events business is booming, it’s likely that things slow down — or even come to a halt — during the offseason and shoulder seasons. But there’s good news: Slower seasons don’t have to mean no business. To keep the group business bookings coming, you’ll just need to employ a few


Search engine

Better Than SEO: How to Get Referral Links

It’s no secret that websites represent the largest hub for most hospitality organizations’ marketing activities, and search engine optimization (SEO) is a popular tactic for driving traffic to those websites. But SEO isn’t the only — or the best — way to attract readers to your site. Hotels and conference centers around the country can


Virtual reality

Using Virtual Video to Drive Group Business Demand

For anyone who thinks they’re not familiar with augmented reality (AR), we have two words for you: Pokémon Go. While the wildly popular smartphone app has waned over the past few years, it did introduce many to AR. AR, and a closely related technology — virtual reality (VR) — allow for the modification of an


Cvent CONNECT

Cvent CONNECT Recap: How to Grow and Own Your Group Business

Nothing has been emphasized more during Cvent CONNECT than the need to understand and utilize technology. From implementing new products to capitalizing on data, technology can turn a basic process into a magical experience. And if you want to grow your group business and maximize its value, you need to leverage marketing solutions and digitals



Why Hotels Should Pay Special Attention to Pinterest

While Instagram, Facebook, and Twitter continue to be hotel brand priorities in 2018, Pinterest often gets overlooked. It’s a shame, because the platform is far more than a place for DIY project ideas and home décor photos. In fact, when used correctly, it can drive traffic more easily than social media sites. Some of Pinterest’s most


Cvent trade show

Booth Bait: How to Attract More Leads at Trade Shows

Drawing attendees to trade show booths is a must for hotels, destinations, and venues to ensure a steady stream of group business leads, year after year. But not all attendees are created equal, and not all activities or “booth bait” solutions are successful. What works and what doesn’t? Here’s a look at some best practices