January 03, 2019 // 5 min read
To earn future group business from past clients, it is of course essential that you provide the best service possible onsite. But it’s also important to continue to engage...
December 12, 2018 // 5 min read
With the luxury hotel market estimated to reach $115.8 billion by 2025*, it’s safe to assume that high-end meeting and event planners are driving at least some of that growth. Yet as the market gets increasingly sophisticated, reaching luxury planners requires an effective, targeted marketing campaign, smart relationship building, and advanced digital solutions. “Technology has advanced
November 13, 2018 // 3 min read
When creating hotel content for digital channels, making the hotel look good isn’t the only thing that sales and marketing teams need to consider. Hoteliers are now selling their neighborhoods as an extension of their properties to better highlight the value proposition for offsite events, extended pre- and post-event bookings, and the general destination experience.
November 07, 2018 // 3 min read
With the growing value of face-to-face business events — they generated $1.03 trillion of direct spending in 2017, according to the Events Industry Council — hotels and venues can no longer rely on just nice food and clean rooms to attract large groups and conventions. It’s now necessary for them to set themselves apart from
October 24, 2018 // 3 min read
Anyone who says “print is dying” must not have heard the latest news. Magazine advertising still provides one of the highest rates of return on advertising spend — a whopping $3.14 for every dollar spent on magazine ads, according to Nielsen Catalina Solutions. And they’re not the only researchers looking into the power of print. While overall
October 17, 2018 // 3 min read
No matter what product or service you’re selling, it’s important to get in front of as many potential buyers as possible. For hotels, destinations, and venues looking to attract group business, that means always being visible to meeting and event planners. Of course you want to make sure your own website features vibrant photography and
September 18, 2018 // 6 min read
Planners are increasingly relying on digital resources, such as hotel websites and online sourcing platforms, to research and find venues. The key to those resources? Photos. Even if you feature videos and virtual-reality tours, planners still expect to see photos of meeting spaces, guest rooms, public spaces, and more. Vibrant, stunning hotel photography is also
September 14, 2018 // 3 min read
Most hospitality professionals have no trouble attracting leisure travelers. But attracting meeting and event planners is a whole different ballgame. That’s why we collaborated with Wiley Publishing to create our new e-book, Growing Your Hospitality Group Business For Dummies, Cvent Special Edition. Here are five reasons you need to read it: 1. Group business is
August 29, 2018 // 4 min read
Today’s marketers can — and do — quickly and easily capture and produce video content, thanks to tools such as smartphones and channels like Facebook and Instagram. But despite that, production values still matter, especially in B2C markets such as travel and hospitality. The ability to effectively convey the look and feel of a destination
August 24, 2018 // 5 min read
Even if your meetings and events business is booming, it’s likely that things slow down — or even come to a halt — during the offseason and shoulder seasons. But there’s good news: Slower seasons don’t have to mean no business. To keep the group business bookings coming, you’ll just need to employ a few