What is a Hotel Success Group?

Hoteliers have been coming to us for years asking how they can be more competitive. What is the most effective way to use our channel? How can we understand...

Cvent 2016 Trends Report and 2017 Forecast

2016 Trends Report and 2017 Forecast

The meeting and event industry thrived alongside 2016’s flourishing economy, with positive indicators at every turn. In our new 2016 Trends Report and 2017 Forecast, we explore marketing strategy, technology innovations, experiential design, and more. In 2016 alone, hotels and venues experienced the highest demand since 2007, challenging them to address leads with creativity, service,


Cvent Hospitality Cloud Social Media Marketing

What the Connection Economy Means for Hotel Marketing

In today’s competitive hospitality market, it can be difficult to have your brand’s voice heard above the noise. Whether at the property or the chain level, marketing and sales professionals struggle to get the most ROI out of their outreach, including hospitality social media marketing. And with so many available channels (digital, email, social media,


Social Media at Cvent

3 Tips to Up Your Hotel’s Social Media Game

Social media can be a fun and effective way to build and expand a loyal customer base for your hotel at little to no cost. But a social media strategy requires more than simply posting about your hotel to Facebook, Twitter, and LinkedIn. Social media platforms offer a lot of technological firepower, but it’s only half


Cvent 2016 Planner Sourcing Report

Cvent 2016 Planner Sourcing Report

From budgeting to the entire online sourcing process, we polled more than 700 planners about what makes their #PlannerSourcing experience successful. In the second year of this survey, you’ll gain a side-by-side data comparison of 2015 vs. 2016 results for better insight into what planners want and how their expectations are changing. Survey participants included:


[Infographic] 2016 Planner Sourcing Report

Some of the most valuable information hotel professionals can use comes directly from their actual group business audience: meeting and event professionals. In our latest 2016 Planner Sourcing Report, we tapped into our growing planner network for insight into what exactly fuels sourcing decisions now and in the future. The survey polled more than 700


Luxury Venue

3 Things this Event Planner Wishes Venues Would Change

The following post by Liz King from the Meet Well blog outlines planners’ wishes concerning meeting and event venues. Read on for the true planner perspective. Event planners and venues. Venues and event planners. The two go hand-in-hand. Venues are one of the first things that event planners look to secure when hosting an event.


Cvent On-Demand Product Videos

Videos: How to Create, Manage, and Measure Demand

In our new series of on-demand videos, you’ll find quick overviews of some of our newest and most successful software solutions. Learn more about tools you’re already using, or discover supplemental strategies for better group business practices. The videos are suitable for DMOs, individual properties, large chains, and more, and they show exactly how Cvent’s


Cvent Planner Loyalty Study

Cvent Planner Loyalty Study

According to American Express Meetings & Events, over 85% of respondents indicated having similar or increased levels of meeting activity at their venue in 2016, regardless of planner loyalty. Venues are reaping the benefits of increased meeting growth, new construction, and rates – and for the first time since 1981, occupancy rates are at an


Meeting Minds Blog

What Hoteliers Can Expect From the New Cvent Blog

We are incredibly excited about the launch of our new blog! We’ve spent months of research to create valuable content in a place that’s attractive and easy to navigate. The Cvent Blog will serve as a resource to the entire meetings and events ecosystem, where both event and hospitality professionals will find valuable tips, best practices,