August 16, 2018 // 5 min read
It’s no secret that websites represent the largest hub for most hospitality organizations’ marketing activities, and search engine optimization (SEO) is a popular tactic for driving traffic to those...
August 09, 2018 // 3 min read
For anyone who thinks they’re not familiar with augmented reality (AR), we have two words for you: Pokémon Go. While the wildly popular smartphone app has waned over the past few years, it did introduce many to AR. AR, and a closely related technology — virtual reality (VR) — allow for the modification of an
July 25, 2018 // 4 min read
Nothing has been emphasized more during Cvent CONNECT than the need to understand and utilize technology. From implementing new products to capitalizing on data, technology can turn a basic process into a magical experience. And if you want to grow your group business and maximize its value, you need to leverage marketing solutions and digitals
June 27, 2018 // 1 min read
There are many reasons for hoteliers and destination representatives to love Cvent CONNECT. For 2018, the Cvent Hospitality Cloud is adding one more: the release of the new e-book Growing Your Hospitality Group Business For Dummies, Cvent Special Edition. As a leader in meetings and events technology, we partnered with Wiley Publishing to share our
June 05, 2018 // 5 min read
While Instagram, Facebook, and Twitter continue to be hotel brand priorities in 2018, Pinterest often gets overlooked. It’s a shame, because the platform is far more than a place for DIY project ideas and home décor photos. In fact, when used correctly, it can drive traffic more easily than social media sites. Some of Pinterest’s most
May 24, 2018 // 3 min read
Drawing attendees to trade show booths is a must for hotels, destinations, and venues to ensure a steady stream of group business leads, year after year. But not all attendees are created equal, and not all activities or “booth bait” solutions are successful. What works and what doesn’t? Here’s a look at some best practices
May 02, 2018 // 4 min read
When Instagram Stories first came out in 2016, users were confused. Was Instagram trying to become Snapchat? Should brands recycle content across their channels? Today, though, Instagram Stories have become a social stories platform unlike any other. Brands across industries — including hotels — are utilizing them to creatively market themselves. Why? Because Instagram Stories
April 04, 2018 // 4 min read
You’ve probably heard how important it is to make a great first impression. It’s an important guideline for CVBs wanting to attract more meetings and events business, too. One resource CVBs use to persuade potential clients is a “toolkit,” often an online folder full of PDF city guides, maps, photos, videos, and logos. While there’s
March 14, 2018 // 3 min read
A divisive political system. A groundswell in social movements. A growing interest in people connecting with people, not technology. All of these are fueling some changes in how events are produced and managed. Jeff Kear is the owner and co-founder of Planning Pod, an online event management software platform for meeting and event professionals. One big
February 14, 2018 // 5 min read
With so much of today’s business taking place online, it’s easy to see why some believe the art of the conversation is dead. But if you’re a CVB looking to increase meeting and events business in the new year, you should take another look, specifically at conversation selling. While traditional selling requires new products and experiences for potential clients, conversation selling involves