May 02, 2018 // 4 min read
When Instagram Stories first came out in 2016, users were confused. Was Instagram trying to become Snapchat? Should brands recycle content across their channels? Today, though, Instagram Stories have...
April 04, 2018 // 4 min read
You’ve probably heard how important it is to make a great first impression. It’s an important guideline for CVBs wanting to attract more meetings and events business, too. One resource CVBs use to persuade potential clients is a “toolkit,” often an online folder full of PDF city guides, maps, photos, videos, and logos. While there’s
March 14, 2018 // 3 min read
A divisive political system. A groundswell in social movements. A growing interest in people connecting with people, not technology. All of these are fueling some changes in how events are produced and managed. Jeff Kear is the owner and co-founder of Planning Pod, an online event management software platform for meeting and event professionals. One big
February 14, 2018 // 5 min read
With so much of today’s business taking place online, it’s easy to see why some believe the art of the conversation is dead. But if you’re a CVB looking to increase meeting and events business in the new year, you should take another look, specifically at conversation selling. While traditional selling requires new products and experiences for potential clients, conversation selling involves
January 31, 2018 // 4 min read
Looking to showcase your hotel in front of new audiences? Influencer marketing is all the rage — and for a good reason. In summer 2017, a study done by influencer marketing platform gen.video and shopper marketing agency Geometry Global found that “upwards of 90% of social media users are persuaded to make a purchase after seeing
January 17, 2018 // 3 min read
Suffice it to say that hotel and hospitality professionals will have a lot on their plates this year as they react to everything from rapid technology advancements to changing consumers’ needs. Here’s a look at some of the top trends likely to impact you this year. Creative Group, a boutique advertising agency based in Appleton,
January 10, 2018 // 4 min read
Around the country, hotels are using technology to provide high-touch experiences for guests. Their goal: to understand and anticipate their needs, and by offering new conveniences and options to boost the guest experience. Data and Communication are Foundational Bill DeForrest is CEO of Spire Hospitality, a hotel management company based in Chicago. DeForrest says he
January 03, 2018 // 3 min read
Hotels and Destination Marketing Organizations are embracing VR in a big way. According to an article in Hotelier Magazine, “In the past year, Marriott Hotels and Resorts, Best Western Hotels & Resorts, Holiday Inn Express, Carlson Rezidor Hotel Group, Shangri-Law Hotels, and Resorts and Airbnb have all incorporated VR into the guest experience in some
December 11, 2017 // 1 min read
Whether you’re a Passkey pro or a group room block trailblazer, our upcoming webinar, “Take the Next Step to Unlocking More Revenue from Your Group Room Blocks” is for hospitality professionals who want to kick-start the new year with better group marketing and demand management strategies. Register now to learn how Cvent Passkey can help
November 15, 2017 // 4 min read
For business travelers, the benefits of staying at a name-brand hotel come down to quality and trust: Guests know what to expect from their stay with a big brand, and they can appreciate the convenience when heading out-of-town for conferences or meetings. But is that enough? Millennial travelers – who will make up more than