August 13, 2019 // 5 min read
Fifty years ago, print marketing and word of mouth were the most popular methods of advertising. Yet things have drastically changed, and hospitality professionals can’t rely solely on those...
June 18, 2019 // 3 min read
Sure, it’s easy to understand that content plays a key role in any successful marketing plan for a hotel or destination. But a large part of that is making sure that your content is discoverable, because if no one is reading it, what purpose can it serve? Most hospitality professionals understand that they need to
May 29, 2019 // 2 min read
If it wasn’t posted on Instagram, did it really happen? It’s a question that can haunt both venue managers and planners. Hotels can get the ball rolling by elevating their own visual storytelling, both before and during the events at their property. Whether or not your venue has picturesque gardens and endless water or city
April 10, 2019 // 3 min read
As event planners become more selective and competition increases for group event business, many hotels are embracing new technology to help them break through the clutter. One of those tools is virtual reality for hotel marketing, an almost magical solution that gives decision-makers the ability to get a feel for a property — before they
April 04, 2019 // 2 min read
The world’s top meeting destinations are popular among planners for a reason: They have the facilities, the attractions, and the infrastructure to support large-scale events. But attendees are increasingly looking for unique experiences, and they don’t necessarily want to visit the same city year after year. It’s the curse of overtourism. To combat the curse,
March 20, 2019 // 6 min read
A lot has been studied and said about the millennial generation, but how can you use those insights to attract millennial planners to your hotel or venue?
February 28, 2019 // 5 min read
Hoteliers looking to increase their group business shouldn’t limit themselves to attracting events domestically. There are ample opportunities to reach out to international planners in ways that will resonate with them and build business from abroad. Here’s a look at five top ideas. 1. Market in Similar Destinations Outside Your Country Identify the international locations
February 14, 2019 // 6 min read
Hotels and venues looking to capitalize on the thriving group travel market should look for specific ways to spotlight the unique character of their property, the local area, and the overall event experience. To make that happen, be sure to tap into the wants and needs of planners and craft packages that work for their
January 29, 2019 // 3 min read
For 20 years, the hospitality business has gone through a transformation. The evolution of digital marketing, the adoption of technology-driven operations…the very nature of group business has changed. Just about the only thing that isn’t different is the mission at the core of it all: to help planners and corporate managers create amazing event experiences
January 03, 2019 // 5 min read
To earn future group business from past clients, it is of course essential that you provide the best service possible onsite. But it’s also important to continue to engage with them after the event and stay on their minds as they make future sourcing decisions. Why? Repeat customers boost the bottom line. It costs five
