April 10, 2019 // 3 min read
As event planners become more selective and competition increases for group event business, many hotels are embracing new technology to help them break through the clutter. One of those...
April 04, 2019 // 2 min read
The world’s top meeting destinations are popular among planners for a reason: They have the facilities, the attractions, and the infrastructure to support large-scale events. But attendees are increasingly looking for unique experiences, and they don’t necessarily want to visit the same city year after year. It’s the curse of overtourism. To combat the curse,
March 20, 2019 // 6 min read
A lot has been studied and said about the millennial generation, but how can you use those insights to attract millennial planners to your hotel or venue?
February 28, 2019 // 5 min read
Hoteliers looking to increase their group business shouldn’t limit themselves to attracting events domestically. There are ample opportunities to reach out to international planners in ways that will resonate with them and build business from abroad. Here’s a look at five top ideas. 1. Market in Similar Destinations Outside Your Country Identify the international locations
February 14, 2019 // 6 min read
Hotels and venues looking to capitalize on the thriving group travel market should look for specific ways to spotlight the unique character of their property, the local area, and the overall event experience. To make that happen, be sure to tap into the wants and needs of planners and craft packages that work for their
January 29, 2019 // 3 min read
For 20 years, the hospitality business has gone through a transformation. The evolution of digital marketing, the adoption of technology-driven operations…the very nature of group business has changed. Just about the only thing that isn’t different is the mission at the core of it all: to help planners and corporate managers create amazing event experiences
January 03, 2019 // 5 min read
To earn future group business from past clients, it is of course essential that you provide the best service possible onsite. But it’s also important to continue to engage with them after the event and stay on their minds as they make future sourcing decisions. Why? Repeat customers boost the bottom line. It costs five
December 12, 2018 // 5 min read
With the luxury hotel market estimated to reach $115.8 billion by 2025*, it’s safe to assume that high-end meeting and event planners are driving at least some of that growth. Yet as the market gets increasingly sophisticated, reaching luxury planners requires an effective, targeted marketing campaign, smart relationship building, and advanced digital solutions. “Technology has advanced
November 13, 2018 // 3 min read
When creating hotel content for digital channels, making the hotel look good isn’t the only thing that sales and marketing teams need to consider. Hoteliers are now selling their neighborhoods as an extension of their properties to better highlight the value proposition for offsite events, extended pre- and post-event bookings, and the general destination experience.
November 07, 2018 // 3 min read
With the growing value of face-to-face business events — they generated $1.03 trillion of direct spending in 2017, according to the Events Industry Council — hotels and venues can no longer rely on just nice food and clean rooms to attract large groups and conventions. It’s now necessary for them to set themselves apart from
