June 13, 2017 // 4 min read
Have we done a good job of making sure everyone understands the mission and communication goals of our venue? Think about the power of having a guest hear a...
June 13, 2017 // 7 min read
Customers born at different points of time have distinct preferences in what they value, how they spend their time and money, and what marketing they’ll respond to. Francesca Vereb, Senior Director of Product Marketing at Cvent, has over 20 years of strategic marketing and hospitality background, and she’s been in the trenches creating campaigns to
June 12, 2017 // 4 min read
We should be asking ourselves daily “How can we keep this customer happy? …because if we don’t, somebody else will.” Conor Wilcock began his session with this quote from Bill Gates. Conor knows a thing or two about keeping customers happy. As Research Director at B2B International, Conor’s performed market research with hundreds of clients,
April 05, 2017 // 3 min read
Hoteliers around the world constantly face the nagging question of how to increase group business. With uncertainty over politics pulling industries of all sorts in different directions, hospitality is sure to take a blow (unless of course you’re prepared). Hoteliers and event planners are bracing for an impact from these global changes – is your
March 20, 2017 // 6 min read
Your event planner clients are filled with the passion, creativity, and exceptional organizational skills it takes to excel in this field. That’s exactly what the millennial generation brings to the mix. They’ve entered the business with passion and innovation, but they’re not likely to be influenced by the same factors their GenY and Baby Boomer
March 01, 2017 // 3 min read
Seasonality. You know it when you see it — but you may not know that there are two sides to the story. Understand this and you’ll locate the sweet spot that results in happy participants on all sides. (For a crash course, register for our 3-part webinar series here.) For many hoteliers, “seasonality” is just
February 17, 2017 // 5 min read
To maximize your hotel’s success, you need to know who you’re up against. More specifically, you should be regularly keeping tabs on: Who your competition set includes. What they are doing. How well they are succeeding. Consistently monitoring your hotel competition set can alert you to trends in the industry, offers that successfully increase group
February 15, 2017 // 1 min read
Throughout the year, hotel sales and marketing teams adjust their strategies to maximize group business revenue in every season. That’s why we’re hosting a new three-part webinar series, A Strategy for Every Season, where we’ll dig into the details of seasonal marketing, building a strategic budgeting plan, and using actionable insights to drive group demand
February 06, 2017 // 2 min read
The meeting and event industry thrived alongside 2016’s flourishing economy, with positive indicators at every turn. In our new 2016 Trends Report and 2017 Forecast, we explore marketing strategy, technology innovations, experiential design, and more. In 2016 alone, hotels and venues experienced the highest demand since 2007, challenging them to address leads with creativity, service,
February 01, 2017 // 2 min read
From budgeting to the entire online sourcing process, we polled more than 700 planners about what makes their #PlannerSourcing experience successful. In the second year of this survey, you’ll gain a side-by-side data comparison of 2015 vs. 2016 results for better insight into what planners want and how their expectations are changing. Survey participants included: