Marketing Venues to Millennial Event Planners

Your event planner clients are filled with the passion, creativity, and exceptional organizational skills it takes to excel in this field. That’s exactly what the millennial generation brings to...

Cvent Hospitality Cloud

Use Seasonality to Help Planners Create Great Meetings

Seasonality. You know it when you see it — but you may not know that there are two sides to the story. Understand this and you’ll locate the sweet spot that results in happy participants on all sides. (For a crash course, register for our 3-part webinar series here.) For many hoteliers, “seasonality” is just


Measure your Hotel Competition

10 Ways To Track Your Hotel Competition

To maximize your hotel’s success, you need to know who you’re up against. More specifically, you should be regularly keeping tabs on: Who your competition set includes. What they are doing. How well they are succeeding. Consistently monitoring your hotel competition set can alert you to trends in the industry, offers that successfully increase group


Event tech

Webinars: A Strategy for Every Season

Throughout the year, hotel sales and marketing teams adjust their strategies to maximize group business revenue in every season. That’s why we’re hosting a new three-part webinar series, A Strategy for Every Season, where we’ll dig into the details of seasonal marketing, building a strategic budgeting plan, and using actionable insights to drive group demand


Cvent 2016 Trends Report and 2017 Forecast

2016 Trends Report and 2017 Forecast

The meeting and event industry thrived alongside 2016’s flourishing economy, with positive indicators at every turn. In our new 2016 Trends Report and 2017 Forecast, we explore marketing strategy, technology innovations, experiential design, and more. In 2016 alone, hotels and venues experienced the highest demand since 2007, challenging them to address leads with creativity, service,


Cvent 2016 Planner Sourcing Report

Cvent 2016 Planner Sourcing Report

From budgeting to the entire online sourcing process, we polled more than 700 planners about what makes their #PlannerSourcing experience successful. In the second year of this survey, you’ll gain a side-by-side data comparison of 2015 vs. 2016 results for better insight into what planners want and how their expectations are changing. Survey participants included:


Cvent HSG

What is a Hotel Success Group?

Hoteliers have been coming to us for years asking how they can be more competitive. What is the most effective way to use our channel? How can we understand the planner journey? With Cvent’s network of more than 74,000 meeting and event professionals, we are happy to provide insights on what builds planner loyalty, how


Cvent Hospitality Cloud Social Media Marketing

What the Connection Economy Means for Hotel Marketing

In today’s competitive hospitality market, it can be difficult to have your brand’s voice heard above the noise. Whether at the property or the chain level, marketing and sales professionals struggle to get the most ROI out of their outreach, including hospitality social media marketing. And with so many available channels (digital, email, social media,


Social Media at Cvent

3 Tips to Up Your Hotel’s Social Media Game

Social media can be a fun and effective way to build and expand a loyal customer base for your hotel at little to no cost. But a social media strategy requires more than simply posting about your hotel to Facebook, Twitter, and LinkedIn. Social media platforms offer a lot of technological firepower, but it’s only half


[Infographic] 2016 Planner Sourcing Report

Some of the most valuable information hotel professionals can use comes directly from their actual group business audience: meeting and event professionals. In our latest 2016 Planner Sourcing Report, we tapped into our growing planner network for insight into what exactly fuels sourcing decisions now and in the future. The survey polled more than 700