How to Elevate Your Visual Storytelling for Hotel Marketing

If it wasn’t posted on Instagram, did it really happen? It’s a question that can haunt both venue managers and planners. Hotels can get the ball rolling by elevating their own visual storytelling, both before and during the events at their property. Whether or not your venue has picturesque gardens and endless water or city


Virtual reality for hotel marketing

Create a Shinier Image for Your Hotel With Virtual Reality

As event planners become more selective and competition increases for group event business, many hotels are embracing new technology to help them break through the clutter. One of those tools is virtual reality for hotel marketing, an almost magical solution that gives decision-makers the ability to get a feel for a property — before they


Overtourism

Hotels Can Fight Overtourism by Reimagining Their Destination

The world’s top meeting destinations are popular among planners for a reason: They have the facilities, the attractions, and the infrastructure to support large-scale events. But attendees are increasingly looking for unique experiences, and they don’t necessarily want to visit the same city year after year. It’s the curse of overtourism. To combat the curse,


master social media t your events

4 Ways to Reach Millennial Planners

A lot has been studied and said about the millennial generation, but how can you use those insights to attract millennial planners to your hotel or venue?


Globe

5 Strategies for Attracting International Planners

Hoteliers looking to increase their group business shouldn’t limit themselves to attracting events domestically. There are ample opportunities to reach out to international planners in ways that will resonate with them and build business from abroad. Here’s a look at five top ideas. 1. Market in Similar Destinations Outside Your Country Identify the international locations


Visit Dallas at Cvent CONNECT

Best Practice Tips and Trends: Own Your Group Business

Hotels and venues looking to capitalize on the thriving group travel market should look for specific ways to spotlight the unique character of their property, the local area, and the overall event experience. To make that happen, be sure to tap into the wants and needs of planners and craft packages that work for their


Got a Cvent Story? We Want It…On Video

For 20 years, the hospitality business has gone through a transformation. The evolution of digital marketing, the adoption of technology-driven operations…the very nature of group business has changed. Just about the only thing that isn’t different is the mission at the core of it all: to help planners and corporate managers create amazing event experiences


Engaging with planners after the event

3 Ways to Stay Top of Mind With Planners After the Event

To earn future group business from past clients, it is of course essential that you provide the best service possible onsite. But it’s also important to continue to engage with them after the event and stay on their minds as they make future sourcing decisions. Why? Repeat customers boost the bottom line. It costs five


online surveys advantages

How Hotels Can Use Technology to Reach Luxury Planners

With the luxury hotel market estimated to reach $115.8 billion by 2025*, it’s safe to assume that high-end meeting and event planners are driving at least some of that growth. Yet as the market gets increasingly sophisticated, reaching luxury planners requires an effective, targeted marketing campaign, smart relationship building, and advanced digital solutions. “Technology has advanced