5 Strategies for Attracting International Planners

Hoteliers looking to increase their group business shouldn’t limit themselves to attracting events domestically. There are ample opportunities to reach out to international planners in ways that will resonate...

Visit Dallas at Cvent CONNECT

Best Practice Tips and Trends: Own Your Group Business

Hotels and venues looking to capitalize on the thriving group travel market should look for specific ways to spotlight the unique character of their property, the local area, and the overall event experience. To make that happen, be sure to tap into the wants and needs of planners and craft packages that work for their


Got a Cvent Story? We Want It…On Video

For 20 years, the hospitality business has gone through a transformation. The evolution of digital marketing, the adoption of technology-driven operations…the very nature of group business has changed. Just about the only thing that isn’t different is the mission at the core of it all: to help planners and corporate managers create amazing event experiences


Engaging with planners after the event

3 Ways to Stay Top of Mind With Planners After the Event

To earn future group business from past clients, it is of course essential that you provide the best service possible onsite. But it’s also important to continue to engage with them after the event and stay on their minds as they make future sourcing decisions. Why? Repeat customers boost the bottom line. It costs five


Luxury planners

How Hotels Can Use Technology to Reach Luxury Planners

With the luxury hotel market estimated to reach $115.8 billion by 2025*, it’s safe to assume that high-end meeting and event planners are driving at least some of that growth. Yet as the market gets increasingly sophisticated, reaching luxury planners requires an effective, targeted marketing campaign, smart relationship building, and advanced digital solutions. “Technology has advanced


Computer and map

Using Digital Content to Sell Your Hotel’s Destination

When creating hotel content for digital channels, making the hotel look good isn’t the only thing that sales and marketing teams need to consider. Hoteliers are now selling their neighborhoods as an extension of their properties to better highlight the value proposition for offsite events, extended pre- and post-event bookings, and the general destination experience.



Woman reading magazine

Why Print Ads Are Still Relevant for Hotel Marketing

Anyone who says “print is dying” must not have heard the latest news. Magazine advertising still provides one of the highest rates of return on advertising spend — a whopping $3.14 for every dollar spent on magazine ads, according to Nielsen Catalina Solutions. And they’re not the only researchers looking into the power of print. While overall


People looking at computer at Cvent CONNECT

Be Where the Planners Are: 3 Key Channels for Hotel Marketing

No matter what product or service you’re selling, it’s important to get in front of as many potential buyers as possible. For hotels, destinations, and venues looking to attract group business, that means always being visible to meeting and event planners. Of course you want to make sure your own website features vibrant photography and


Hotel ballroom event

How to Get the Best Photos for Hotel Marketing

Planners are increasingly relying on digital resources, such as hotel websites and online sourcing platforms, to research and find venues. The key to those resources? Photos. Even if you feature videos and virtual-reality tours, planners still expect to see photos of meeting spaces, guest rooms, public spaces, and more. Vibrant, stunning hotel photography is also