Cvent | Conversation Selling for CVBs

Is Conversation Selling the Future of CVBs?

With so much of today’s business taking place online, it’s easy to see why some believe the art of the conversation is dead. But if you’re a CVB looking to increase meeting and events business in the new year, you should take another look, specifically at conversation selling. While traditional selling requires new products and experiences for potential clients, conversation selling involves

4 Creative Ways Hotels Can Work with Influencers

Looking to showcase your hotel in front of new audiences? Influencer marketing is all the rage — and for a good reason. In summer 2017, a study done by influencer marketing platform and shopper marketing agency Geometry Global found that “upwards of 90% of social media users are persuaded to make a purchase after seeing

Cvent - 2018 Outlook for Meetings and Events Industry

2018 Outlook for Meetings and Events Industry

Suffice it to say that hotel and hospitality professionals will have a lot on their plates this year as they react to everything from rapid technology advancements to changing consumers’ needs. Here’s a look at some of the top trends likely to impact you this year. Creative Group, a boutique advertising agency based in Appleton,

Hospitality Technology

Creative Tech that Enables Exceptional Hotel Service

Around the country, hotels are using technology to provide high-touch experiences for guests. Their goal: to understand and anticipate their needs, and by offering new conveniences and options to boost the guest experience. Data and Communication are Foundational Bill DeForrest is CEO of Spire Hospitality, a hotel management company based in Chicago. DeForrest says he

VR in Hospitality

Using 360-Degree VR to Promote Hospitality

Hotels and Destination Marketing Organizations are embracing VR in a big way. According to an article in Hotelier Magazine, “In the past year, Marriott Hotels and Resorts, Best Western Hotels & Resorts, Holiday Inn Express, Carlson Rezidor Hotel Group, Shangri-Law Hotels, and Resorts and Airbnb have all incorporated VR into the guest experience in some

Cvent Passkey Group Room Block Webinar

[Webinar] Unlocking More Group Room Block Revenue

Whether you’re a Passkey pro or a group room block trailblazer, our upcoming webinar, “Take the Next Step to Unlocking More Revenue from Your Group Room Blocks” is for hospitality professionals who want to kick-start the new year with better group marketing and demand management strategies. Register now to learn how Cvent Passkey can help

Cvent Hotel Marketing

3 Ideas Big Hotel Chains Should Borrow From Independents

For business travelers, the benefits of staying at a name-brand hotel come down to quality and trust: Guests know what to expect from their stay with a big brand, and they can appreciate the convenience when heading out-of-town for conferences or meetings. But is that enough? Millennial travelers – who will make up more than

Cvent Tech Trends 2018

Digital Tech Trends Hotels Should Try Before 2018

With 2018 just around the corner, tech trends present an exploding array of innovation-driven options to delight visitors and guests. Right now, hotel operators should be thinking now about some of the trends they could try before the new year rolls around. Here’s just a sampling of some trends that are creating some buzz in

Cvent CONNECT Europe 2017

[Hospitality Highlights] Cvent CONNECT Europe 2017

In early October, hundreds of members of the global MICE and travel community came together in London to attend our inaugural Cvent CONNECT Europe. Guests heard about new technologies and upgrades that Cvent is building as well as the key industry trends and how to further leverage the power of your events. Lots of time