Woman reading magazine

Why Print Ads Are Still Relevant for Hotel Marketing

Anyone who says “print is dying” must not have heard the latest news. Magazine advertising still provides one of the highest rates of return on advertising spend — a whopping $3.14 for every dollar spent on magazine ads, according to Nielsen Catalina Solutions. And they’re not the only researchers looking into the power of print. While overall


People looking at computer at Cvent CONNECT

Be Where the Planners Are: 3 Key Channels for Hotel Marketing

No matter what product or service you’re selling, it’s important to get in front of as many potential buyers as possible. For hotels, destinations, and venues looking to attract group business, that means always being visible to meeting and event planners. Of course you want to make sure your own website features vibrant photography and


Hotel ballroom event

How to Get the Best Photos for Hotel Marketing

Planners are increasingly relying on digital resources, such as hotel websites and online sourcing platforms, to research and find venues. The key to those resources? Photos. Even if you feature videos and virtual-reality tours, planners still expect to see photos of meeting spaces, guest rooms, public spaces, and more. Vibrant, stunning hotel photography is also


Growing Your Hospitality Group Business For Dummies

[eBook] Growing Your Hospitality Group Business For Dummies

Most hospitality professionals have no trouble attracting leisure travelers. But attracting meeting and event planners is a whole different ballgame. That’s why we collaborated with Wiley Publishing to create our new e-book, Growing Your Hospitality Group Business For Dummies, Cvent Special Edition. Here are five reasons you need to read it: 1. Group business is


Recording video

In Hotel Marketing, Not Just Any Old Video Will Do

Today’s marketers can — and do — quickly and easily capture and produce video content, thanks to tools such as smartphones and channels like Facebook and Instagram. But despite that, production values still matter, especially in B2C markets such as travel and hospitality. The ability to effectively convey the look and feel of a destination


Calendar

How to Make the Most of Shoulder Seasons

Even if your meetings and events business is booming, it’s likely that things slow down — or even come to a halt — during the offseason and shoulder seasons. But there’s good news: Slower seasons don’t have to mean no business. To keep the group business bookings coming, you’ll just need to employ a few


Search engine

Better Than SEO: How to Get Referral Links

It’s no secret that websites represent the largest hub for most hospitality organizations’ marketing activities, and search engine optimization (SEO) is a popular tactic for driving traffic to those websites. But SEO isn’t the only — or the best — way to attract readers to your site. Hotels and conference centers around the country can


Virtual reality

Using Virtual Video to Drive Group Business Demand

For anyone who thinks they’re not familiar with augmented reality (AR), we have two words for you: Pokémon Go. While the wildly popular smartphone app has waned over the past few years, it did introduce many to AR. AR, and a closely related technology — virtual reality (VR) — allow for the modification of an