meeting program risk

Transforming the Guest Experience with iBeacons

One of the latest trends to impact hotel marketing and the guest experience is the iBeacon, which sends a Bluetooth push notification to guests’ mobile devices when they come within close proximity of the iBeacon. This presents an opportunity for on-the-spot guest marketing. Beacon technology is the key to improving guests’ experiences. It can help you



How to Write a Twitter Bio That Attracts Targeted Followers

Why Do You Matter? Answering the question “Why Do You Matter?” can be a daunting task for a hotel sales professional. Let’s face it, sales people are not naturally wired to write about themselves. They are out-and-about building relationships and experiencing the rush of closing business. They let the marketing people handle the task of


Hotel Marketing

Secrets to Filling Rooms During Your Slow Periods

Whether you’re a boutique property, an upscale resort, or anywhere in between, all hotels endure days, weeks, months when vacancies outnumber occupancies. Every hotel or resort has a slow period, an off-season when a hush falls over your property and your hotel marketing team is scrambling for ways to fill rooms. While we can all


hotel desk

How to Respond to Nightmare Guest Reviews

By now, consistently responding to online guest reviews is a standard procedure nailed down by your hotel marketing strategy. But while several hoteliers are adept at handling in-person feedback and complaints, many are unable to do so effectively online. Some hotels are too nervous to respond at all to bad reviews. But, when you get


Hotel Marketing Stunts

The Top 5 Nontraditional Hotel Marketing Stunts

If you’re perusing hotel websites as much as I am for a living, then you’re bound to come across some of the wittiest and off-the-cuff hotel marketing ideas on the planet. Whether completely out-of-the-box  or unprecedented versions of the box itself, these hospitality marketing strategies aren’t just selling rooms, they’re starting conversations. They’re standing out.


SMERF Community

Gaining SMERF Group Business Where You Live

You’ve heard the idiom, I “couldn’t see the forest for the trees.” Are you working your SMERF (Social, Military, Educational, Religious, Fraternal) market harder, not smarter, by missing the obvious? Who are the SMERFs among you? Let’s examine SMERF opportunities that hit you where you live. The SMERF Among Us Do you attend church or


Hotel Marketing

Copywriter Secrets: Hotel Marketing Taglines That Resonate

What’s the power of a good tagline when marketing hotels online? Consider these timeless slogans and what they’ve done for their companies: The Happiest Place on Earth. What Happens In Vegas, Stays in Vegas. Fly the Friendly Skies. Conjuring up a sensational tagline that stands out is a struggle many hospitality marketers face. More often


Online venue sourcing

6 Ways to Improve Your Hotel’s Bounce Rate

For hotel marketers ensuring the hotel’s website is delivering upon expectations and visitors aren’t leaving the website as fast as they arrive is critical. Bounce Rate typically indicates that the visitor’s expectations were unmet. They arrived and did one of the four actions (within 10-30 seconds, depending upon the set or adjusted bounce rate): clicked