What Successful Hotel Professionals Do Every Morning

There’s something that can be said about the way people start their day, particularly successful people. We can learn a lot from their routines. I tweeted talented hotel professionals...

Hotel Strategy

40 Overused Words and Phrases to Avoid in Destination Marketing

It’s every hospitality marketing professional’s goal to stand out among the noise, and be the brand that rises to the top, sticks in peoples’ memories and creates an emotional response that drives a purchase. However, despite the best efforts of DMO Internet marketing teams to deliver that impact with “unique messaging,”  it’s falling on deaf


Day in the Life

A Day in the Life of a Hotel GM vs. CEO

What’s different about living the day in a life of a GM vs. a CEO? I asked successful hotel professionals about their morning rituals. Then I encountered Paul Sistare, CEO and Founder of Atlantica Hotels International, previously a hotel general manager for Walt Disney World Resorts. Paul Sistare shared more than a morning ritual… he


Hotel Brochure

How to Make Your Hotel Brochures Irresistible

Even with the obvious demand for online hotel marketing materials, travelers and meeting planners still value printed pieces, especially the venerable hotel rack card. Who hasn’t gotten annoyed when you stop into a business to ask a question, and the staff simply responds, “Go to our website, you’ll find everything there”? While it’s true that


6 Tips for Hotel Calls-to-Action

Good writing is a powerful force when you’re advertising a meeting venue or working to increase hotel group business. Compelling copywriting attractions attention, keeps a meeting planner or hotel guest interested, and ultimately can lead them to book your property. Without crafty and smart copywriting in your ads, sales proposals, or emails, you’ll end up


OTA Marketing

The Secrets Behind a Winning OTA Strategy

There’s no denying that Online Travel Agencies (OTA) are marketing powerhouses. With cutting-edge technologies, targeted email lists with subscribers in the millions, and a talented team of hospitality professionals dispatched to every part of the globe, OTAs have a worldwide reach of traveler consumers that a hotel marketing team could only dream of. I chatted


City Taglines: Don’t Make These Mistakes

Beyond genius. Those are the words to describe the writers behind Las Vegas’ famous and oft-repeated tagline, “What Happens in Vegas, Stays in Vegas.” Who hasn’t succumbed to the wiles and wild ways of Sin City? That simple tagline means so much, in so many different ways, to all of us who have ever stepped


Hotel Exterior

How Boutique Hotels Get Creative in Marketing

Social media is one of the most popular ways boutique hotels can creatively market their businesses. The Roger Smith boutique hotel located in New York City became heavily involved in Twitter and started featuring “Tweetups,” where people of like-minded interests gather in person. It’s now considered one of the best places to host a social


Hotel Ranking

Dissecting the Algorithm Behind Your Hotel’s Reviews and Rankings

How often do reviews play a role in guests or planners booking a hotel? Hotel guests read 6-12 reviews before booking, according to a recent TripAdvisor survey. Interestingly, the survey states 77 percent usually or always reference TripAdvisor before selecting a hotel. This can be a frightful for hoteliers who have received a batch of


Conference Center Marketing

What You Haven’t Learned about How to Market a Conference Center

Conference centers are often confused for hotels or convention centers. If you have experience selling or marketing a conference center, you are already well-aware that planners (both seasoned and new) have a misconception about what makes each of these venues distinct and unique in their own way. To establish an understanding of your venue’s capabilities,