Content Marketing

How Four Hotel Brands Are Successfully Conquering Content Marketing

Content marketing is an essential device in marketing hotels online and marketing for group travel. And, it comes with a world of benefits. Consumers are looking for content that is engaging, interesting, and relevant to their lives. And content helps drive your hotel’s brand and personality, while giving travelers a reason to revisit your brand


Social Media Marketing

Tips For Using Social Media To Increase F&B Sales

In her article, Social Media Serves Up Sales, Francine Cohen, the Associate Editor of Hotel Interactive Editorial Division, points out that social media is driving business to hotels by highlighting their excellent food and beverage offerings. The hotels that reach out using high tech social media, as well as a server on the restaurant floor who exercises


6 Social Media Trends for 2014

2014 is already gearing up to be an exciting year for destination marketing and marketing hotels online via social media. What hotel social media trends can you look forward to in the New Year when marketing toward group travel? And, how can your property best implement them into your hotel marketing strategy? Read on: 1.


Destination Marketing Expert

5 Destination Marketing Tips for Selling Experiences

Today’s travelers seek experiences. More than the creature comforts and amenities, more than packaged entertainment and big-ticket attractions. Out-of-the-ordinary experiences are what truly compels people to pack up and visit your destination. As a destination marketer, you have your work cut out for you. Instead of selling one hotel, one attraction, or one restaurant, you’re