Instagram

4 Creative Ways Hotels Use Instagram Stories in Marketing

When Instagram Stories first came out in 2016, users were confused. Was Instagram trying to become Snapchat? Should brands recycle content across their channels? Today, though, Instagram Stories have become a social stories platform unlike any other. Brands across industries — including hotels — are utilizing them to creatively market themselves. Why? Because Instagram Stories


3 Unique Ways CVBs Use Meeting Planner Toolkits

You’ve probably heard how important it is to make a great first impression. It’s an important guideline for CVBs wanting to attract more meetings and events business, too. One resource CVBs use to persuade potential clients is a “toolkit,” often an online folder full of PDF city guides, maps, photos, videos, and logos. While there’s


How Radical Thinking Drives Change in Meetings and Events

How Radical Thinking Drives Change in Meetings and Events

A divisive political system. A groundswell in social movements. A growing interest in people connecting with people, not technology. All of these are fueling some changes in how events are produced and managed. Jeff Kear is the owner and co-founder of Planning Pod, an online event management software platform for meeting and event professionals. One big


Cvent | Conversation Selling for CVBs

Is Conversation Selling the Future of CVBs?

With so much of today’s business taking place online, it’s easy to see why some believe the art of the conversation is dead. But if you’re a CVB looking to increase meeting and events business in the new year, you should take another look, specifically at conversation selling. While traditional selling requires new products and experiences for potential clients, conversation selling involves


4 Creative Ways Hotels Can Work with Influencers

Looking to showcase your hotel in front of new audiences? Influencer marketing is all the rage — and for a good reason. In summer 2017, a study done by influencer marketing platform gen.video and shopper marketing agency Geometry Global found that “upwards of 90% of social media users are persuaded to make a purchase after seeing


Cvent - 2018 Outlook for Meetings and Events Industry

2018 Outlook for Meetings and Events Industry

Suffice it to say that hotel and hospitality professionals will have a lot on their plates this year as they react to everything from rapid technology advancements to changing consumers’ needs. Here’s a look at some of the top trends likely to impact you this year. Creative Group, a boutique advertising agency based in Appleton,


Hospitality Technology

Creative Tech that Enables Exceptional Hotel Service

Around the country, hotels are using technology to provide high-touch experiences for guests. Their goal: to understand and anticipate their needs, and by offering new conveniences and options to boost the guest experience. Data and Communication are Foundational Bill DeForrest is CEO of Spire Hospitality, a hotel management company based in Chicago. DeForrest says he


VR in Hospitality

Using 360-Degree VR to Promote Hospitality

Hotels and Destination Marketing Organizations are embracing VR in a big way. According to an article in Hotelier Magazine, “In the past year, Marriott Hotels and Resorts, Best Western Hotels & Resorts, Holiday Inn Express, Carlson Rezidor Hotel Group, Shangri-Law Hotels, and Resorts and Airbnb have all incorporated VR into the guest experience in some


Cvent Passkey Group Room Block Webinar

[Webinar] Unlocking More Group Room Block Revenue

Whether you’re a Passkey pro or a group room block trailblazer, our upcoming webinar, “Take the Next Step to Unlocking More Revenue from Your Group Room Blocks” is for hospitality professionals who want to kick-start the new year with better group marketing and demand management strategies. Register now to learn how Cvent Passkey can help