3 New Hotel Trends to Make You Smile

In 2016, venues are embracing their creativity. Hotels around the world are taking advantage of new trends emerging in the industry. Customizing the event and hotel experience is at...

2017 Hotel Pricing: A Tale of Two Coasts

This post was originally featured on the Cvent’s Elite Meetings Blog, Meet Well. Research presented at the annual conference of the Global Business Travel Association this summer (July 15-20) in Denver presented a mixed picture of what planners could expect in the coming months when it comes to negotiating 2017 hotel rates. For North America,


Airbnb Marketing

3 Things Hoteliers Can Learn From Airbnb’s User Experience

We have entered an era of digital disruption. Every industry is feeling it, especially the hospitality industry. Just as Uber became the biggest threat to taxis without owning a single car, Airbnb is becoming the biggest name in the hotel industry without owning a single hotel. What does this mean? The biggest competition to your


CVB

Mastering the CVB-Planner Relationship in the Tech Age

The following information is provided by Visit Anaheim. In an industry where relationships are paramount, how can CVB’s and DMO’s maintain them and show value to planners considering their destination? Our industry focuses on face-to-face human connection and building relationships that last. This is the core of what destination marketers do, which will never be


Group Business Contract

What’s Behind Every Successful Group Business Contract

Developing an unbreakable marketing and sales strategy is a skill that even the best hospitality professionals are constantly trying to perfect. Group business contracts come and go, but a solid sales team and group business data is a key component to continued success. How are you optimizing your sales and marketing teams to secure group


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5 Hotel Marketing Basics to Master Right Now

Because of the ROI attached, it’s common that hotel sales teams often get the majority of resources, funds, and staff at your hotel. This means your marketing efforts depend on what’s left over. It’s for the same reason that you’ll find marketing departments made up of skeleton crews, while the sales team has layers of


4 Strategies For Hotel Social Media Advertising

Remember when social media was still an unpaid media? To be successful at marketing your venue or destination on social media, you must start viewing channels like Facebook, Twitter, Instagram, and LinkedIn as any other ad-supported medium. If your venue is willing to allocate a portion of the marketing budget, you can reach targetable and


Social Media Influencer

How To Work With Influencers to Expand Hotel Marketing

The popularity of social media has highlighted rise of digital influencers who build sizable niche audiences by becoming everyday experts in a particular subject. Think bloggers, vloggers, and Instagrammers who also Tweet and Facebook along the way. Influencers aren’t necessarily professional writers or journalists in traditional media, but rather an individual passionate about a particular


Hotel Video Marketing

Building Video Into Your Group Sales Strategy

If a picture is worth a thousand words, then video multiplies that tenfold. Empty ballroom photos can only convey so much. Video marketing, on the other hand, can place planners in the thick of it. After all, how better to convey the creativity of your staff, the flexible transformations of your meeting rooms, or the


Cvent CONNECT 2016

Top 10 Moments at Cvent CONNECT 2016

At Cvent CONNECT 2016 this June, hundreds of meeting and event planners flocked to Las Vegas in search of new content, better connections, and greater insight from experts in the industry. Below you’ll find a list of the top 10 most exciting moments attendees experienced onsite. 1. Keynote – Reggie Aggarwal and Jillian Michaels On