3 Things That Keep Hoteliers Up at Night

As your property prepares to wrap up its 2016 business, make sure you’re ready to take on 2017. Are you prepared to improve your lead generation, attract planners that...

Hotel Trends Study

Promising Results from the 2016 Venue Trends Study

The IACC professional organization ensures planners and attendees reach their greatest successes by establishing a set of quality standards for small to medium-sized events. In partnership with CBRE, IACC released its 2016 Conference Venue Trends that examined the health and wealth of small meeting and event venues across the industry. Mark Cooper, IACC’s CEO, noted,


Cvent Ultimate Guide to Group Business Negotiations

eBook: Ultimate Guide to Negotiations

Behind every successful group business contract is a hotel professional using smart negotiation practices. In fact, your hotel’s revenue relies on the negotiation skills you bring to every planner interaction. With the right skills and insider insight, hotel professionals will be prepared to master the negotiation stage of every meeting and event at their venue.


Evaluating DMO Website Performance

Evaluating DMO Website Performance

As stated in the 2016 ADARA study, “DMOs and tourism boards are continuously tasked with justifying their overall spend and business impact, or return on investment (ROI). However, the media landscape is fragmented across channels and measurement capabilities, and these organizations have very little visibility into true travel outcomes.” ADARA’s Site Impact is a new


Inside the Marriott-Starwood Merger

Set to be the first hotel group with over one million rooms, Marriott International is on track to merge with Starwood Hotels & Resorts Worldwide. The acquisition of the company on September 23 for $13.3 billion will complete before end of the year. The merger will join more than 5,700 properties and 30 brands across


Hotel Trends and More

3 New Hotel Trends to Make You Smile

In 2016, venues are embracing their creativity. Hotels around the world are taking advantage of new trends emerging in the industry. Customizing the event and hotel experience is at the top of planners’ lists when optimizing their strategies, and hotel professionals have taken note. See the list below for ideas on how to up your


2017 Hotel Pricing: A Tale of Two Coasts

This post was originally featured on the Cvent’s Elite Meetings Blog, Meet Well. Research presented at the annual conference of the Global Business Travel Association this summer (July 15-20) in Denver presented a mixed picture of what planners could expect in the coming months when it comes to negotiating 2017 hotel rates. For North America,


Airbnb Marketing

3 Things Hoteliers Can Learn From Airbnb’s User Experience

We have entered an era of digital disruption. Every industry is feeling it, especially the hospitality industry. Just as Uber became the biggest threat to taxis without owning a single car, Airbnb is becoming the biggest name in the hotel industry without owning a single hotel. What does this mean? The biggest competition to your


CVB

Mastering the CVB-Planner Relationship in the Tech Age

The following information is provided by Visit Anaheim. In an industry where relationships are paramount, how can CVB’s and DMO’s maintain them and show value to planners considering their destination? Our industry focuses on face-to-face human connection and building relationships that last. This is the core of what destination marketers do, which will never be


Group Business Contract

What’s Behind Every Successful Group Business Contract

Developing an unbreakable marketing and sales strategy is a skill that even the best hospitality professionals are constantly trying to perfect. Group business contracts come and go, but a solid sales team and group business data is a key component to continued success. How are you optimizing your sales and marketing teams to secure group