Why Hotels Should Pay Special Attention to Pinterest

While Instagram, Facebook, and Twitter continue to be hospitality brand priorities in 2018, Pinterest in hotel marketing often gets overlooked. It’s a shame, because the platform is far more...

Cvent trade show

Trade Show Booth Bait: How to Attract More Leads

Drawing attendees to trade show booths is a must for hotels, destinations, and venues to ensure a steady stream of group business leads, year after year. But not all attendees are created equal, and not all activities or “booth bait” solutions are successful. What works and what doesn’t? Here’s a look at some best practices


Instagram Stories in hotel marketing

4 Creative Ways to Use Instagram Stories in Hotel Marketing

When Instagram Stories first came out in 2016, users were confused. Was Instagram trying to become Snapchat? Should brands recycle content across their channels? Today, though, Instagram Stories have become a social stories platform unlike any other. Brands across industries — including hotels — are utilizing them to creatively market themselves. Why? Because Instagram Stories


3 Unique Ways CVBs Use Meeting Planner Toolkits

You’ve probably heard how important it is to make a great first impression. It’s an important guideline for CVBs wanting to attract more meetings and events business, too. One resource CVBs use to persuade potential clients is meeting planner toolkits — online folders full of PDF city guides, maps, photos, videos, and logos. While there’s


How Radical Thinking Drives Change in Meetings and Events

How the Recent Rise in Radical Thinking Affects Events

A divisive political system. A groundswell in social movements. A growing interest in people connecting with people, not technology. All of these are fueling some changes in how events are produced and managed. Jeff Kear is the owner and co-founder of Planning Pod, an online event management software platform for meeting and event professionals. One big


Cvent | Conversation Selling for CVBs

Is Conversation Selling the Future of CVBs?

With so much of today’s business taking place online, it’s easy to see why some believe the art of the conversation is dead. But if you’re a destination looking to increase meeting and events business in the new year, you should take another look, specifically at CVB conversation selling. While traditional selling requires new products and experiences for potential clients, conversation selling


4 Creative Ways to Use Influencer Marketing for Hotels

Looking to showcase your hotel in front of new audiences? Influencer marketing is all the rage — and for a good reason. In summer 2017, a study done by influencer marketing platform gen.video and shopper marketing agency Geometry Global found that “upwards of 90% of social media users are persuaded to make a purchase after seeing


Cvent - 2018 Outlook for Meetings and Events Industry

2018 Outlook for Meetings and Events Industry

Suffice it to say that hotel and hospitality professionals will have a lot on their plates this year as they react to everything from rapid technology advancements to changing consumers’ needs. Here’s a look at some of the top 2018 meetings trends likely to impact you this year. Creative Group, a boutique advertising agency based


Hotel Service Technology

Creative Hotel Service Technology That Improves the Guest Experience

Around the country, hospitality brands are using hotel service technology to provide high-touch experiences for guests. Their goal: to understand and anticipate their needs and to offer new conveniences and options to boost the guest experience. Data and Communication Are Foundational Bill DeForrest is CEO of Spire Hospitality, a hotel management company based in Chicago.


VR in Hospitality

Using 360-Degree Virtual Reality to Promote Hospitality

Hotels and destination marketing organizations are embracing virtual reality for hospitality in a big way. According to an article in Hotelier Magazine, “In the past year, Marriott Hotels and Resorts, Best Western Hotels & Resorts, Holiday Inn Express, Carlson Rezidor Hotel Group, Shangri-Law Hotels, and Resorts and Airbnb have all incorporated VR into the guest