5 Hotel Marketing Basics to Master Right Now

Because of the ROI attached, it’s common that hotel sales teams often get the majority of resources, funds, and staff at your hotel. This means your marketing efforts depend...

4 Strategies For Hotel Social Media Advertising

Remember when social media was still an unpaid media? To be successful at marketing your venue or destination on social media, you must start viewing channels like Facebook, Twitter, Instagram, and LinkedIn as any other ad-supported medium. If your venue is willing to allocate a portion of the marketing budget, you can reach targetable and


Social Media Influencer

How To Work With Influencers to Expand Hotel Marketing

The popularity of social media has highlighted rise of digital influencers who build sizable niche audiences by becoming everyday experts in a particular subject. Think bloggers, vloggers, and Instagrammers who also Tweet and Facebook along the way. Influencers aren’t necessarily professional writers or journalists in traditional media, but rather an individual passionate about a particular


Hotel Video Marketing

Building Video Into Your Group Sales Strategy

If a picture is worth a thousand words, then video multiplies that tenfold. Empty ballroom photos can only convey so much. Video marketing, on the other hand, can place planners in the thick of it. After all, how better to convey the creativity of your staff, the flexible transformations of your meeting rooms, or the


Cvent CONNECT 2016

Top 10 Moments at Cvent CONNECT 2016

At Cvent CONNECT 2016 this June, hundreds of meeting and event planners flocked to Las Vegas in search of new content, better connections, and greater insight from experts in the industry. Below you’ll find a list of the top 10 most exciting moments attendees experienced onsite. 1. Keynote – Reggie Aggarwal and Jillian Michaels On


Group Business Evaluator

Find Your Group Business Evaluator Score

Venues are constantly battling for new group business leads, stronger planner relationships, and data-driven analytics that prove overall success. It can be challenging to measure how you’re performing compared to benchmarks in each segment of your business without the right tools. With the new Group Business Evaluator by Cvent, venues can benchmark best practice performance


Wearable Tech

Hotel Marketing With Wearable Tech

Just as the last hotels are catching on to using tablets for site inspections and smartphones for check-ins, big names in hospitality are going full-speed on the next generation of tech amenities. Wearable technology, including Apple Watch and Microsoft’s augmented reality Hololens, are poised to supplement and possibly supplant the convenience of tablets and smartphones


Hotel Planner Meeting

6 Proven Ways to Move Planners Closer to Saying Yes

All the elaborate dinners. The friendly follow-up phone calls. The personalized gifts. These schmoozing strategies are just a few that hotel sales people use to push planners closer to saying yes. Effectively persuading planners to choose your property takes more than just blanketing them in VIP treatment. Whether your client’s hot buttons are price, location,


Jillian Michaels at Cvent CONNECT

Cvent CONNECT Welcomes Jillian Michaels

CONNECT Day continued by welcoming Cvent CONNECT’s headlining keynote, Jillian Michaels, to the stage. “I don’t know anything about your business,” Jillian admitted to a room packed with hotel professionals and planners. “But,” she continued, “I do know how to build a better life, which means a better business.” Everyone in the audience is custom


Planner Perspective: Hotels and Their Clients

In order to forge strong meeting and event planner relationships, it’s important for hoteliers to understand the planner perspective. Glenna Fulks of Kite Meeting Management and Megan Schindele of The Ritz-Carlton in Dallas sat down with Cvent CONNECT’s hotel professionals and openly discussed what they can learn from their clients. They offered five best practices