July 30, 2019 // 10 min read
It was the live fan activation event that broke the internet. Mercedes-Benz’s “Last Fan Standing” contest during Super Bowl LII asked home viewers to hold a finger on an image of...
July 23, 2019 // 5 min read
Looking to take a large group to Austin? It’s likely you’ll wind up at the JW Marriott. Granted, it’s among the largest properties in the area — and one that caters to large groups and conference attendees. But it’s also because the hotel is located right at the heart of this dynamic city, at the
June 27, 2019 // 4 min read
When Omni builds a hotel, it always does something new and original. It’s part of the company’s local color commitment and one of the reasons why the Omni Nashville is unique. After all, it’s all about Music City, Southern cuisine, and homemade Pimento cheese. But that doesn’t make the Omni Nashville a one-of-a-kind meeting hotel.
June 20, 2019 // 2 min read
Hotels and venues may be always preparing for the next generation of meetings and events, but they also have to make sure to cater to every generation of planner. There can be a lot of variation in the processes and preferences of different planner generations. The first step is to give your team the right
June 18, 2019 // 3 min read
Sure, it’s easy to understand that content plays a key role in any successful marketing plan for a hotel or destination. But a large part of that is making sure that your content is discoverable, because if no one is reading it, what purpose can it serve? Most hospitality professionals understand that they need to
April 17, 2019 // 5 min read
How many times have you been asked to provide a “wow” factor for a group — especially with all the new event technology available? Technology has completely revolutionized the meetings and events industry, from the way rooms are booked to the development of custom apps, so it’s no surprise that hoteliers are increasingly expected to
April 10, 2019 // 3 min read
As event planners become more selective and competition increases for group event business, many hotels are embracing new technology to help them break through the clutter. One of those tools is virtual reality for hotel marketing, an almost magical solution that gives decision-makers the ability to get a feel for a property — before they
February 14, 2019 // 6 min read
Hotels and venues looking to capitalize on the thriving group travel market should look for specific ways to spotlight the unique character of their property, the local area, and the overall event experience. To make that happen, be sure to tap into the wants and needs of planners and craft packages that work for their
February 07, 2019 // 3 min read
Now that 2019 is in full swing, the Cvent tech team is hard at work building new Event functionality coming soon to Registration Reimagined tools powered by Flex. We hope you’re already using the new Standard Registration builder and finding success. If you are still waiting to get started, we’ve got new tools to help
January 29, 2019 // 3 min read
For 20 years, the hospitality business has gone through a transformation. The evolution of digital marketing, the adoption of technology-driven operations…the very nature of group business has changed. Just about the only thing that isn’t different is the mission at the core of it all: to help planners and corporate managers create amazing event experiences
