May 16, 2018 // 5 min read
Have you ever heard of “nomophobia” before? Nomophobia is the fear of being without one’s phone. Whether or not you’ve heard the word before, you’re probably very familiar with...
May 16, 2018 // 2 min read
When it comes to technology, hotels certainly like to invest in tools that help their marketing strategies or operational efficiency. But some innovations do that with more flash than others. Virtual-reality tours make it easier for planners to narrow down the list of potential cities or venues, helping sales. Attendees marvel at modern conveniences such
May 09, 2018 // 2 min read
How much should algorithms dictate business decisions? That’s the provocative question posed by Harvard Business Review (HBR) in a case study about hiring and promoting employees. But it’s a question that can apply to a wide range of circumstances in a wide range of industries — including hospitality and events. As data become more available
April 25, 2018 // 9 min read
Augmented reality and virtual reality are two of the biggest buzzwords in the technology industry right now, and for good reason. The technology, although not brand new, is developing rapidly and has huge potential to impact nearly every industry. From the fun implementation of AR in the popular Pokémon Go game to the life-changing uses
April 18, 2018 // 4 min read
Are they dealing with a human or a bot? As long as guests and potential guests get the service and assistance they need, hospitality pros can boost productivity and even cut costs through the effective use of chatbots. What Are Chatbots? Even if you think you’ve never engaged with a chatbot, chances are you have. Both Amazon’s Alexa
March 14, 2018 // 7 min read
While we see big brands using chatbots to engage users online, we are now seeing chatbots as a way to engage them more offline. Chatbots are now being used as a tool for events in helping capture audiences and attendees. We are seeing a trend of events moving away from apps as it’s becoming more
January 17, 2018 // 3 min read
Suffice it to say that hotel and hospitality professionals will have a lot on their plates this year as they react to everything from rapid technology advancements to changing consumers’ needs. Here’s a look at some of the top trends likely to impact you this year. Creative Group, a boutique advertising agency based in Appleton,
January 10, 2018 // 4 min read
Around the country, hotels are using technology to provide high-touch experiences for guests. Their goal: to understand and anticipate their needs, and by offering new conveniences and options to boost the guest experience. Data and Communication are Foundational Bill DeForrest is CEO of Spire Hospitality, a hotel management company based in Chicago. DeForrest says he
January 03, 2018 // 3 min read
Hotels and Destination Marketing Organizations are embracing VR in a big way. According to an article in Hotelier Magazine, “In the past year, Marriott Hotels and Resorts, Best Western Hotels & Resorts, Holiday Inn Express, Carlson Rezidor Hotel Group, Shangri-Law Hotels, and Resorts and Airbnb have all incorporated VR into the guest experience in some
December 13, 2017 // 2 min read
As an industry leader in the meeting and event software space, Cvent has over 300,000 users worldwide — and that’s before you count the event planners under our own roof. Events are at the center of everything we do; our team is built on the idea that face-to-face interaction creates meaningful connections. Our team, led