June 20, 2019 // 2 min read
Hotels and venues may be always preparing for the next generation of meetings and events, but they also have to make sure to cater to every generation of planner....
June 18, 2019 // 3 min read
Sure, it’s easy to understand that content plays a key role in any successful marketing plan for a hotel or destination. But a large part of that is making sure that your content is discoverable, because if no one is reading it, what purpose can it serve? Most hospitality professionals understand that they need to
April 17, 2019 // 5 min read
How many times have you been asked to provide a “wow” factor for a group — especially with all the new event technology available? Technology has completely revolutionized the meetings and events industry, from the way rooms are booked to the development of custom apps, so it’s no surprise that hoteliers are increasingly expected to
April 10, 2019 // 3 min read
As event planners become more selective and competition increases for group event business, many hotels are embracing new technology to help them break through the clutter. One of those tools is virtual reality for hotel marketing, an almost magical solution that gives decision-makers the ability to get a feel for a property — before they
February 14, 2019 // 6 min read
Hotels and venues looking to capitalize on the thriving group travel market should look for specific ways to spotlight the unique character of their property, the local area, and the overall event experience. To make that happen, be sure to tap into the wants and needs of planners and craft packages that work for their
February 07, 2019 // 3 min read
Now that 2019 is in full swing, the Cvent tech team is hard at work building new Event functionality coming soon to Registration Reimagined tools powered by Flex. We hope you’re already using the new Standard Registration builder and finding success. If you are still waiting to get started, we’ve got new tools to help
January 29, 2019 // 3 min read
For 20 years, the hospitality business has gone through a transformation. The evolution of digital marketing, the adoption of technology-driven operations…the very nature of group business has changed. Just about the only thing that isn’t different is the mission at the core of it all: to help planners and corporate managers create amazing event experiences
January 16, 2019 // 3 min read
At many companies, different departments oversee the planning of small offsite meetings and the procurement and booking processes for corporate business travel. In addition, small events are often charged on corporate credit cards, and the expensing is categorized under general travel and entertainment, rather than business development. That discrepancy causes inefficiencies, including a lack of
December 19, 2018 // 4 min read
Innovation can revolutionize an industry, and hospitality organizations have experienced many waves of new hotel technology. After adapting to key cards, onsite audiovisual equipment, online reservations, event management tools, robots, and much more, hotels are continuing to incorporate cutting-edge technology. Here are four innovations that are on the horizon or are available but not widely
December 12, 2018 // 5 min read
With the luxury hotel market estimated to reach $115.8 billion by 2025*, it’s safe to assume that high-end meeting and event planners are driving at least some of that growth. Yet as the market gets increasingly sophisticated, reaching luxury planners requires an effective, targeted marketing campaign, smart relationship building, and advanced digital solutions. “Technology has advanced
