5 Hotel Marketing Basics to Master Right Now

Because of the ROI attached, it’s common that hotel sales teams often get the majority of resources, funds, and staff at your hotel. This means your marketing efforts depend...

4 Strategies For Hotel Social Media Advertising

Remember when social media was still an unpaid media? To be successful at marketing your venue or destination on social media, you must start viewing channels like Facebook, Twitter, Instagram, and LinkedIn as any other ad-supported medium. If your venue is willing to allocate a portion of the marketing budget, you can reach targetable and


Hotel Video Marketing

Building Video Into Your Group Sales Strategy

If a picture is worth a thousand words, then video multiplies that tenfold. Empty ballroom photos can only convey so much. Video marketing, on the other hand, can place planners in the thick of it. After all, how better to convey the creativity of your staff, the flexible transformations of your meeting rooms, or the


Group Business Evaluator

Find Your Group Business Evaluator Score

Venues are constantly battling for new group business leads, stronger planner relationships, and data-driven analytics that prove overall success. It can be challenging to measure how you’re performing compared to benchmarks in each segment of your business without the right tools. With the new Group Business Evaluator by Cvent, venues can benchmark best practice performance


Wearable Tech

Hotel Marketing With Wearable Tech

Just as the last hotels are catching on to using tablets for site inspections and smartphones for check-ins, big names in hospitality are going full-speed on the next generation of tech amenities. Wearable technology, including Apple Watch and Microsoft’s augmented reality Hololens, are poised to supplement and possibly supplant the convenience of tablets and smartphones


Hospitality Cloud: Welcome to Cvent CONNECT

After a packed first day at Cvent CONNECT, hotel professionals gathered to hear Cvent’s Co-Founder & President of Worldwide Sales and Marketing, Chuck Ghoorah, and Senior Vice President of Sales, Bharet Malhotra, speak about the state of group business in the hospitality industry and how venues can remain competitive in today’s market. Bharet kicked off the


Pete Floros at Cvent CONNECT

The Future of Group Business Technology

Pete Floros, Cvent’s Senior VP of Product Management, welcomed hotel professionals to day two of Cvent CONNECT 2016. Pete explained how group business is evolving faster today than any other time in the history of hospitality. He provided a sneak peak of Cvent’s product roadmap and how it will continue its role as an industry


Group Business Trends

Group Business Trends: Q1 2016 Insights

During our first keynote at Cvent CONNECT, we announced the free, public beta release of Group Business Trends, an interactive portal that includes high-level data in four key categories: ADR, sales behaviors, RFPs, and planners. Built-in filters allow you to see our data on your specific major metropolitan area and hotel type. We are committed


Social Media Marketing Team

The Making of a Perfect Hotel Social Media Team

Social media was so simple at the beginning. A Facebook page and a Twitter account were mainly used by hotels with a marketing-savvy staff or a front desk agent who liked to dabble in social media. Then came Pinterest and YouTube, which kept hoteliers pinning and filming away. Instagram and Snapchat soon swept up the


Mobile App Cvent CONNECT

The Cvent CONNECT Mobile App is LIVE!

At CrowdCompass by Cvent, they’ve been busy finalizing and making the mobile event app for Cvent CONNECT 2016 better than ever! You’ll have everything you need to fully experience the conference, make lasting connections with your industry peers, and enjoy all that Las Vegas has to offer. Here are the three things you need to