Meeting Technology That’s Dominating 2016

Meeting planners and attendees alike are thirsty for technology that amplifies their event experience. According to the International Association of Conference Centres (IACC), meeting planners are wanting and using...

Cvent Supplier Network Ratings

Maximize Your Cvent Supplier Network Listing with Venue Ratings

Everyone knows first impressions can make or break a relationship, but did you ever consider that your first impression with a planner will most likely occur online? More than 38 percent of planners begin the venue sourcing journey via online group intermediaries, which means your venue’s Cvent profile completeness is critical in making a memorable


top 5 startups

Top 5 Travel Startups of 2016

The hospitality industry is being disrupted by a growing number of startups that want to change and improve the industry. And in 2016, several startups have made it their mission to help hotels stay connected with their guests without upsetting the flow of everyday business. Check out the following five new startups below and take


Social Media

Social Media: A Lead-Generating Powerhouse in 2016

Most hoteliers are familiar with social media. Some have dabbled with Facebook, while others have mastered the ability to build engagement and stronger relationships with customers. Unfortunately, both approaches fail to incorporate social media into the property’s sales strategy. It’s important to remember that social media can be a strong sales and marketing tool. To


How Hotels Use Tech Perks to Increase Direct Bookings

Among tech-savvy travelers, there’s a perception that booking hotel stays through an online travel agency (OTA) such as Expedia or Hotels.com will give them the lowest rates. However, hospitality marketers know there is more to “value” than the price tag. Top hotel brands are fighting back against OTAs by incentivizing guests to book directly with the


New Hotel Economy

4 Simple Tips for Conquering the New Hotel Economy

Who isn’t always looking for a good deal? Negotiating the best price and not leaving any money on the table has been a strategy of both consumers and planners of group business travel during the past few years. Lower rates, suite upgrades, banquet upgrades and audio-visual needs have all been a part of the “bone


14 Social Media Post Ideas When Marketing Hotels Online

Marketing hotels on the internet via social media channels goes a long way in determining how well you’ll engage with your audience and if you’ll create a solid fan base amongst travelers. Yet a common problem for hotel marketers is running out of content ideas. So, whether you’re stuck on what to post on Facebook,


Hotel Guest Social Media

Hotels Engaging Social Media-Savvy Guests With Perks and Prizes

They’re everywhere. In your lobby. By the pool. All over your Facebook feed. However annoying, selfies are a boon to your hotel. Why? Because selfies are posted by those hotel guests who are having a good time and want to show their family and friends via social media. They’re posting picture after picture, video after


Unique Hotel Branding

Hotel Branding Basics Every Hotelier Needs to Know

Your hotel is so much more than a place to sleep. A hotel is an integral component of the travel experience, one that can make or break the entire trip. Which is why your hotel must start sharing its unique experiences from the very beginning – way before the guest chooses your hotel and checks in. You


How to Write a Twitter Bio That Attracts Targeted Followers

Why Do You Matter? Answering the question “Why Do You Matter?” can be a daunting task for a hotel sales professional. Let’s face it, sales people are not naturally wired to write about themselves. They are out-and-about building relationships and experiencing the rush of closing business. They let the marketing people handle the task of