glass wall scribbling notes

Optimizing B2B Event Marketing

Driving successful event marketing strategies was a key theme at Cvent CONNECT 2018. During “The State of B2B Event Marketing 2018: A Benchmark Research Report” breakout session, Matt Heinz, principal of Heinz Marketing, provided a roadmap for optimizing B2B event marketing. Challenges to Reaching Our Customers Busier than ever: We don’t always have time to


Cvent CONNECT

Cvent CONNECT Recap: The Power of Live

This year, Cvent CONNECT was bigger and better than ever. There were endless opportunities to learn, be inspired, and embrace The Power of Live. Breaking Down the Numbers 3,500+ Attendees 8+ hours of classroom-style training 4 Inspirational Keynotes 330 Trade Show Exhibitors 200+ New Cvent Celebrities 2 parties we didn’t want to end 1 Unforgettable


crowd looking to stage

Leadership Summit: Planner Perspectives

Prior to the start of Cvent CONNECT, Cvent held its fourth annual Leadership Summit. This one-day, invite-only session provided learning and engagement for nearly 300 senior leaders in the meetings and events industry. In addition to keynotes from Terry Jones, founder of Travelocity.com and Kayak.com, and Dennis Snow, a former Walt Disney World executive, three


Cvent CONNECT

Cvent CONNECT Roundup: See What You Missed!

Have you (mostly) recovered from the fun and excitement of Cvent CONNECT 2018? Here at Cvent, we’re all still talking about the great people we met, the inspiring speakers we heard, the important things we learned, and the awesome parties we attended. But even though the event is over, it’s not too late to make



Cvent CONNECT

Cvent CONNECT Recap: Trends in Hotel RFP Practices

It’s undeniable that business travelers provide hotels with an opportunity to maximize their profit. In a session with Business Travel News, we learned about trends in hotel RFP practices. Trends in Corporate Travel Management to Consider Growth Consolidation/leveraging New data tools New travel managers Project-based travel Traveler demands What do travel managers want from hotels?


Cvent CONNECT

Cvent CONNECT Recap: Trends in the Hospitality Industry

We learned about trends in the hospitality industry in separate sessions presented by Skift and American Express Meetings and Events. Here are the highlights! Economic Forecast and Disruptions in Intermediation Group intermediation and acquisition costs are a big concern as digital transformation is creating an opportunity for access to direct buyers. With the rise in


Trade Show

Cvent CONNECT Day 3: The Meetings & Events Ecosystem Unites

Day three of Cvent CONNECT focused on networking and the power of human connection with the theme “Connect + Celebrate.” The morning was dedicated to 1:1 appointments and roundtable discussions as well as the hugely popular Cvent CONNECT Trade Show – which brought together more than 330 venues and suppliers to meet with thousands of


Excellence Awards

Cvent Excellence Awards Winners Celebrate at Cvent CONNECT 2018

It was a party to remember during Day 3 of Cvent CONNECT 2018 as this year’s Cvent Excellence Awards were announced during a live ceremony at The Venetian Las Vegas. The awards featured 11 unique categories reflecting the wide impact technology has on the meeting, event, and hospitality industries. Congratulations to the following winners, and to all