Top 5 Travel Startups of 2016

The hospitality industry is being disrupted by a growing number of startups that want to change and improve the industry. And in 2016, several startups have made it their...

Social Media

Social Media: A Lead-Generating Powerhouse in 2016

Most hoteliers are familiar with social media. Some have dabbled with Facebook, while others have mastered the ability to build engagement and stronger relationships with customers. Unfortunately, both approaches fail to incorporate social media into the property’s sales strategy. It’s important to remember that social media can be a strong sales and marketing tool. To


How Hotels Use Tech Perks to Increase Direct Bookings

Among tech-savvy travelers, there’s a perception that booking hotel stays through an online travel agency (OTA) such as Expedia or Hotels.com will give them the lowest rates. However, hospitality marketers know there is more to “value” than the price tag. Top hotel brands are fighting back against OTAs by incentivizing guests to book directly with the


2016 Hot Event Industry Trends

At the threshold of a new year, event and meeting planners are able to take a breather. It’s important to keep events fresh, unique and alive, year after year. Devoting quality time to spotting trends can be helpful in shaping future events. Cvent Blog has been discussing a number of them throughout the year. Once



Set Up a Twitter Live Stream at Your Next Conference

Many of us are always plugged in, and research from marketing agency Tecmark even suggests that the average smartphone user looks at their phone over 200 times a day. That’s a staggering number. And what is a ton of that usage focused on? You guessed it: social media. A Social World Over 500 million tweets


2016 Trends Hospitality

4 Exciting Forecasted Trends of 2016

2016 promises to be exciting with the Summer Olympics in Rio, and the Presidential Race in our living rooms (and in our pockets) from now until next November. Meetings and events are also back in the news with a changing landscape that includes increased group business and a shift in control from the meeting owner to the hotel


2015 Fall Colors, Cuisine and Decor for Events

Two days ago, the calendar flipped to fall. For event planners in the process of planning fall events (and looking ahead to winter), color and cuisine are two of the most powerful touches to reflect the season. An Evolving Color Landscape Once again, the Pantone Color Institute has identified a color palette to add a


7 Must-Read Books for Hospitality Marketing & Sales Directors

Whether you’re by the pool or lounging around the house after putting in hours at the hotel, most likely you’ll reach for your favorite book. This summer, skip your usual mystery or romance novel for a book that will power up your hotel marketing and sales techniques, while also boosting your industry expertise. With sales


Arianna Huffington Advises Event Planners to Disconnect to Re-connect

Arianna Huffington, Co-founder and Editor-in-Chief of The Huffington Post shared her personal wake-up call with over 2,000 attendees in her Cvent Connect keynote. In 2012, when she “came to” after collapsing from exhaustion and sleep deprivation she asked herself “Is this what success looks like?” Arianna made major adjustments in order to improve her work/life