[Infographic] The Millennial Generation of Planners

Everyone in our industry is talking about the rise of the millennial (Gen Y) planner generation. Their online-first behaviors, early-technology adopter mentalities, and aversion to conflict are fundamentally changing...

14 Social Media Post Ideas When Marketing Hotels Online

Marketing hotels on the internet via social media channels goes a long way in determining how well you’ll engage with your audience and if you’ll create a solid fan base amongst travelers. Yet a common problem for hotel marketers is running out of content ideas. So, whether you’re stuck on what to post on Facebook,


8 Spring Themes for Corporate Events

It’s official. After much anticipation, spring is officially here. It’s time to think out of the garden box and tie some spring flair into your corporate events. Here are some themes guaranteed to put your attendees in the mood for spring: Cherry Blossom Sakura Matsuri, the Cherry Blossom Festival, is celebrated every year in Japan.


Hotel Guest Social Media

Hotels Engaging Social Media-Savvy Guests With Perks and Prizes

They’re everywhere. In your lobby. By the pool. All over your Facebook feed. However annoying, selfies are a boon to your hotel. Why? Because selfies are posted by those hotel guests who are having a good time and want to show their family and friends via social media. They’re posting picture after picture, video after


Unique Hotel Branding

Hotel Branding Basics Every Hotelier Needs to Know

Your hotel is so much more than a place to sleep. A hotel is an integral component of the travel experience, one that can make or break the entire trip. Which is why your hotel must start sharing its unique experiences from the very beginning – way before the guest chooses your hotel and checks in. You


Hot 2015 Food and Beverage Trends

Serving cuisine and beverages in a fresh new way is a sure-fire strategy for spicing up just about any event. Here are some of the hottest food and beverage trends expected to take hold this year. At the recent Gourmet Food & Wine Expo in Toronto, bison stew and ethnic foods from Indian chicken tikka


Meeting Technology at Cvent

Networking 22nd Century Style: Is that Really You?

For most of us, it’s difficult to imagine what the future will look like 10 years, even one year from now. Yet there are futurist thinkers who are trying to envision what the Internet will look like in the 22nd century. Curious about what the Internet of the future could look like? One of the projections


Hotel SEO

6 Ways Hotels Can Tick Off Google

With all of your hotel marketing programs and practices, at the end of the day Google decides your hotel’s fate. This is why smart hotel marketers scramble to understand the newest set of rules set forth by each Google update. But, for every smart marketer who knows what quasi-SEO practices to stay away from, there


Social Media Photo Sharing: Flickr vs Instagram

As event planners, there are a number of times when it is necessary to either share or access photos. For example, it may be necessary to share event photos with event organizers or attendees. Event planners who blog need access to a library of photos that have been cleared for legal use. Flickr and Instagram


Social Media Marketing

Tips For Using Social Media To Increase F&B Sales

In her article, Social Media Serves Up Sales, Francine Cohen, the Associate Editor of Hotel Interactive Editorial Division, points out that social media is driving business to hotels by highlighting their excellent food and beverage offerings. The hotels that reach out using high tech social media, as well as a server on the restaurant floor who exercises