Next Chapter: Cvent Acquired for $1.65 Billion

Today, we announced Cvent (NYSE: CVT) has agreed to be acquired for $1.65 billion dollars ($36 per share) by Vista Equity Partners, one of the world’s largest technology investors....

Event Planner at Work

Part 1: Understanding Planners’ Needs

In a three-part series, we’ll dive deep into how venues can prepare themselves for their biggest events and exceed the expectations of the industry’s top planners. Understanding planners’ needs was the first tip Rachel offered: “Cvent CONNECT 2016 will be a large conference with several sessions occurring concurrently throughout the day. Not all venues have


Social Media Marketing

Social Selling: Turning Online Conversations into Offline Revenue

Selling is social. Always has been and always will be. However, today social selling has taken on new dimensions and formats. Now we’re tasked with building and maintaining relationships with clients via social media channels, like LinkedIn, Twitter, Facebook, and Instagram. For hotel sales people looking to connect with meeting and event planners, the key


Event Planner

What Hoteliers Can Learn from Planner Wish Lists

On June 26-30, close to 3,000 event and hospitality professionals, partners, and employees will come together at this year’s Cvent CONNECT. As our largest event, Cvent CONNECT 2016 will encourage the best in the business to share ideas, build stronger relationships, and deepen their knowledge of the industry. On Tuesday, June 28, event and hospitality


Going Live: 5 Things Planners Need to Know about Periscope

The Periscope app has been leading the way for live streaming, and 2016 is the time to get on board. Periscope allows users to instantly broadcast and view livestreams via smartphones and mobile devices. The Twitter-owned company has already had a huge impact on the event industry, and has given a whole new dimension to


Are You an Early Bird Planner?

As meeting planners, we are conditioned to constantly think ahead. We’ve been trained to envision all possible scenarios (we’ve seen it all) and react accordingly. Ask me what my plan is for my next event, and I’ll respond, “Do you want to see plan A, B, or C?” It’s all about planning ahead and being


top 5 startups

Top 5 Travel Startups of 2016

The hospitality industry is being disrupted by a growing number of startups that want to change and improve the industry. And in 2016, several startups have made it their mission to help hotels stay connected with their guests without upsetting the flow of everyday business. Check out the following five new startups below and take


Social Media

Social Media: A Lead-Generating Powerhouse in 2016

Most hoteliers are familiar with social media. Some have dabbled with Facebook, while others have mastered the ability to build engagement and stronger relationships with customers. Unfortunately, both approaches fail to incorporate social media into the property’s sales strategy. It’s important to remember that social media can be a strong sales and marketing tool. To


How Hotels Use Tech Perks to Increase Direct Bookings

Among tech-savvy travelers, there’s a perception that booking hotel stays through an online travel agency (OTA) such as Expedia or Hotels.com will give them the lowest rates. However, hospitality marketers know there is more to “value” than the price tag. Top hotel brands are fighting back against OTAs by incentivizing guests to book directly with the


2016 Hot Event Industry Trends

At the threshold of a new year, event and meeting planners are able to take a breather. It’s important to keep events fresh, unique and alive, year after year. Devoting quality time to spotting trends can be helpful in shaping future events. Cvent Blog has been discussing a number of them throughout the year. Once