Set Up a Twitter Live Stream at Your Next Conference

Many of us are always plugged in, and research from marketing agency Tecmark even suggests that the average smartphone user looks at their phone over 200 times a day. That’s a staggering number. And what is a ton of that usage focused on? You guessed it: social media. A Social World Over 500 million tweets


2016 Trends Hospitality

4 Exciting Forecasted Trends of 2016

2016 promises to be exciting with the Summer Olympics in Rio, and the Presidential Race in our living rooms (and in our pockets) from now until next November. Meetings and events are also back in the news with a changing landscape that includes increased group business and a shift in control from the meeting owner to the hotel


2015 Fall Colors, Cuisine and Decor for Events

Two days ago, the calendar flipped to fall. For event planners in the process of planning fall events (and looking ahead to winter), color and cuisine are two of the most powerful touches to reflect the season. An Evolving Color Landscape Once again, the Pantone Color Institute has identified a color palette to add a


7 Must-Read Books for Hospitality Marketing & Sales Directors

Whether you’re by the pool or lounging around the house after putting in hours at the hotel, most likely you’ll reach for your favorite book. This summer, skip your usual mystery or romance novel for a book that will power up your hotel marketing and sales techniques, while also boosting your industry expertise. With sales


Arianna Huffington Advises Event Planners to Disconnect to Re-connect

Arianna Huffington, Co-founder and Editor-in-Chief of The Huffington Post shared her personal wake-up call with over 2,000 attendees in her Cvent Connect keynote. In 2012, when she “came to” after collapsing from exhaustion and sleep deprivation she asked herself “Is this what success looks like?” Arianna made major adjustments in order to improve her work/life


Cvent Planner Sourcing Report

[Infographic] The Millennial Generation of Planners

Everyone in our industry is talking about the rise of the millennial (Gen Y) planner generation. Their online-first behaviors, early-technology adopter mentalities, and aversion to conflict are fundamentally changing the way hoteliers and destinations are marketing and selling to them. Yet no one has data on millennial planners specifically. Who are they? What are their


14 Social Media Post Ideas When Marketing Hotels Online

Marketing hotels on the internet via social media channels goes a long way in determining how well you’ll engage with your audience and if you’ll create a solid fan base amongst travelers. Yet a common problem for hotel marketers is running out of content ideas. So, whether you’re stuck on what to post on Facebook,


8 Spring Themes for Corporate Events

It’s official. After much anticipation, spring is officially here. It’s time to think out of the garden box and tie some spring flair into your corporate events. Here are some themes guaranteed to put your attendees in the mood for spring: Cherry Blossom Sakura Matsuri, the Cherry Blossom Festival, is celebrated every year in Japan.


Hotel Guest Social Media

Hotels Engaging Social Media-Savvy Guests With Perks and Prizes

They’re everywhere. In your lobby. By the pool. All over your Facebook feed. However annoying, selfies are a boon to your hotel. Why? Because selfies are posted by those hotel guests who are having a good time and want to show their family and friends via social media. They’re posting picture after picture, video after