5 Ways to Power Up Your Planning Strategy with Pokémon Go

Since the launch of Pokémon Go, traveling mobs of people attached to their smartphones is not uncommon. But what is it about the Pokémon Go phenomenon that’s causing people to walk aimlessly around their neighborhood to catch imaginary creatures? Meeting and event planners take note. Here are five ways event professionals can power up their


Beyond the Hashtag: Social Media and the Event Experience

Social media is one of those marketing strategies that you know is important, but all you really need is an event hashtag, right? Wrong! It’s time to go beyond the hashtag and utilize social media to take your event to the next level. Emily Vera, Social Media Manager at Cvent, and Emma Bica from PeopleNet


Social Media Marketing Team

The Making of a Perfect Hotel Social Media Team

Social media was so simple at the beginning. A Facebook page and a Twitter account were mainly used by hotels with a marketing-savvy staff or a front desk agent who liked to dabble in social media. Then came Pinterest and YouTube, which kept hoteliers pinning and filming away. Instagram and Snapchat soon swept up the


How to Use FOMO to Increase Event Attendance

It’s Sunday morning and you’re checking your News Feed on Facebook. What you think will just be a quick peek into your friends’ social lives, you’re suddenly inundated with pictures and video streams from parties and events you didn’t attend. You immediately feel a dip in your mood. If you’ve never heard of FOMO, I’m


CventCONNECT Story

Be a Part of the #CventCONNECT Story

The hashtag. Once the pound sign on your phone, it is now an integral part of social media and the way we communicate with each other online. While #selfie and #YOLO have given the hashtag a juvenile reputation, professionals and businesses need to know how hashtags work and how crucial they are to the meeting


Social Media Marketing

Social Selling: Turning Online Conversations into Offline Revenue

Selling is social. Always has been and always will be. However, today social selling has taken on new dimensions and formats. Now we’re tasked with building and maintaining relationships with clients via social media channels, like LinkedIn, Twitter, Facebook, and Instagram. For hotel sales people looking to connect with meeting and event planners, the key


Going Live: 5 Things Planners Need to Know about Periscope

The Periscope app has been leading the way for live streaming, and 2016 is the time to get on board. Periscope allows users to instantly broadcast and view livestreams via smartphones and mobile devices. The Twitter-owned company has already had a huge impact on the event industry, and has given a whole new dimension to


Social Media

Social Media: A Lead-Generating Powerhouse in 2016

Most hoteliers are familiar with social media. Some have dabbled with Facebook, while others have mastered the ability to build engagement and stronger relationships with customers. Unfortunately, both approaches fail to incorporate social media into the property’s sales strategy. It’s important to remember that social media can be a strong sales and marketing tool. To