Social Media

Social Media: A Lead-Generating Powerhouse in 2016

Most hoteliers are familiar with social media. Some have dabbled with Facebook, while others have mastered the ability to build engagement and stronger relationships with customers. Unfortunately, both approaches fail to incorporate social media into the property’s sales strategy. It’s important to remember that social media can be a strong sales and marketing tool. To



Set Up a Twitter Live Stream at Your Next Conference

Many of us are always plugged in, and research from marketing agency Tecmark even suggests that the average smartphone user looks at their phone over 200 times a day. That’s a staggering number. And what is a ton of that usage focused on? You guessed it: social media. A Social World Over 500 million tweets


14 Social Media Post Ideas When Marketing Hotels Online

Marketing hotels on the internet via social media channels goes a long way in determining how well you’ll engage with your audience and if you’ll create a solid fan base amongst travelers. Yet a common problem for hotel marketers is running out of content ideas. So, whether you’re stuck on what to post on Facebook,


Hotel Guest Social Media

Hotels Engaging Social Media-Savvy Guests With Perks and Prizes

They’re everywhere. In your lobby. By the pool. All over your Facebook feed. However annoying, selfies are a boon to your hotel. Why? Because selfies are posted by those hotel guests who are having a good time and want to show their family and friends via social media. They’re posting picture after picture, video after


Unique Hotel Branding

Hotel Branding Basics Every Hotelier Needs to Know

Your hotel is so much more than a place to sleep. A hotel is an integral component of the travel experience, one that can make or break the entire trip. Which is why your hotel must start sharing its unique experiences from the very beginning – way before the guest chooses your hotel and checks in. You


Social Media Photo Sharing: Flickr vs Instagram

As event planners, there are a number of times when it is necessary to either share or access photos. For example, it may be necessary to share event photos with event organizers or attendees. Event planners who blog need access to a library of photos that have been cleared for legal use. Flickr and Instagram


Social Media Marketing

Tips For Using Social Media To Increase F&B Sales

In her article, Social Media Serves Up Sales, Francine Cohen, the Associate Editor of Hotel Interactive Editorial Division, points out that social media is driving business to hotels by highlighting their excellent food and beverage offerings. The hotels that reach out using high tech social media, as well as a server on the restaurant floor who exercises


6 Social Media Trends for 2014

2014 is already gearing up to be an exciting year for destination marketing and marketing hotels online via social media. What hotel social media trends can you look forward to in the New Year when marketing toward group travel? And, how can your property best implement them into your hotel marketing strategy? Read on: 1.