February 09, 2016 // 5 min read
Most hoteliers are familiar with social media. Some have dabbled with Facebook, while others have mastered the ability to build engagement and stronger relationships with customers. Unfortunately, both approaches...
November 03, 2015 // 3 min read
There seems to be a wide range of pricing for mobile apps, and as event managers, we worry about spending our tradeshow budget appropriately. But what if you have budget limitations and are still hoping to have great mobile engagement? Yes, you can have a great mobile app on a small budget if you know
November 02, 2015 // 4 min read
Many of us are always plugged in, and research from marketing agency Tecmark even suggests that the average smartphone user looks at their phone over 200 times a day. That’s a staggering number. And what is a ton of that usage focused on? You guessed it: social media. A Social World Over 500 million tweets
May 05, 2015 // 5 min read
Marketing hotels on the internet via social media channels goes a long way in determining how well you’ll engage with your audience and if you’ll create a solid fan base amongst travelers. Yet a common problem for hotel marketers is running out of content ideas. So, whether you’re stuck on what to post on Facebook,
February 23, 2015 // 4 min read
They’re everywhere. In your lobby. By the pool. All over your Facebook feed. However annoying, selfies are a boon to your hotel. Why? Because selfies are posted by those hotel guests who are having a good time and want to show their family and friends via social media. They’re posting picture after picture, video after
February 04, 2015 // 5 min read
Your hotel is so much more than a place to sleep. A hotel is an integral component of the travel experience, one that can make or break the entire trip. Which is why your hotel must start sharing its unique experiences from the very beginning – way before the guest chooses your hotel and checks in. You
May 12, 2014 // 4 min read
As event planners, there are a number of times when it is necessary to either share or access photos. For example, it may be necessary to share event photos with event organizers or attendees. Event planners who blog need access to a library of photos that have been cleared for legal use. Flickr and Instagram
February 13, 2014 // 5 min read
In her article, Social Media Serves Up Sales, Francine Cohen, the Associate Editor of Hotel Interactive Editorial Division, points out that social media is driving business to hotels by highlighting their excellent food and beverage offerings. The hotels that reach out using high tech social media, as well as a server on the restaurant floor who exercises
January 17, 2014 // 6 min read
2014 is already gearing up to be an exciting year for destination marketing and marketing hotels online via social media. What hotel social media trends can you look forward to in the New Year when marketing toward group travel? And, how can your property best implement them into your hotel marketing strategy? Read on: 1.
April 05, 2011 // 5 min read
There is so much happening with social media today it is almost overwhelming. As social sites rapidly grow and evolve, it’s increasingly difficult for the average person to really wrap their head around social media and process what it all means. I imagine this is how it felt when new mediums like TV and radio