February 01, 2016 // 4 min read
Among tech-savvy travelers, there’s a perception that booking hotel stays through an online travel agency (OTA) such as Expedia or Hotels.com will give them the lowest rates. However, hospitality marketers...
December 09, 2015 // 3 min read
At the threshold of a new year, event and meeting planners are able to take a breather. It’s important to keep events fresh, unique and alive, year after year. Devoting quality time to spotting trends can be helpful in shaping future events. Cvent Blog has been discussing a number of them throughout the year. Once
October 19, 2015 // 5 min read
2016 promises to be exciting with the Summer Olympics in Rio, and the Presidential Race in our living rooms (and in our pockets) from now until next November. Meetings and events are also back in the news with a changing landscape that includes increased group business and a shift in control from the meeting owner to the hotel
September 12, 2015 // 3 min read
Two days ago, the calendar flipped to fall. For event planners in the process of planning fall events (and looking ahead to winter), color and cuisine are two of the most powerful touches to reflect the season. An Evolving Color Landscape Once again, the Pantone Color Institute has identified a color palette to add a
June 17, 2015 // 4 min read
Arianna Huffington, Co-founder and Editor-in-Chief of The Huffington Post shared her personal wake-up call with over 2,000 attendees in her Cvent Connect keynote. In 2012, when she “came to” after collapsing from exhaustion and sleep deprivation she asked herself “Is this what success looks like?” Arianna made major adjustments in order to improve her work/life
May 26, 2015 // 2 min read
Everyone in our industry is talking about the rise of the millennial (Gen Y) planner generation. Their online-first behaviors, early-technology adopter mentalities, and aversion to conflict are fundamentally changing the way hoteliers and destinations are marketing and selling to them. Yet no one has data on millennial planners specifically. Who are they? What are their
March 23, 2015 // 3 min read
It’s official. After much anticipation, spring is officially here. It’s time to think out of the garden box and tie some spring flair into your corporate events. Here are some themes guaranteed to put your attendees in the mood for spring: Cherry Blossom Sakura Matsuri, the Cherry Blossom Festival, is celebrated every year in Japan.
January 02, 2015 // 3 min read
Serving cuisine and beverages in a fresh new way is a sure-fire strategy for spicing up just about any event. Here are some of the hottest food and beverage trends expected to take hold this year. At the recent Gourmet Food & Wine Expo in Toronto, bison stew and ethnic foods from Indian chicken tikka
September 04, 2014 // 3 min read
For most of us, it’s difficult to imagine what the future will look like 10 years, even one year from now. Yet there are futurist thinkers who are trying to envision what the Internet will look like in the 22nd century. Curious about what the Internet of the future could look like? One of the projections
June 30, 2014 // 3 min read
With all of your hotel marketing programs and practices, at the end of the day Google decides your hotel’s fate. This is why smart hotel marketers scramble to understand the newest set of rules set forth by each Google update. But, for every smart marketer who knows what quasi-SEO practices to stay away from, there