May 18, 2016 // 6 min read
Top 2016 Hotel Digital Marketing Trends
With its promised flurry of shiny new software, apps, and marketing platforms, 2016 is already an exciting year. Hotel industry giants with big budgets have already gotten a head...
April 18, 2016 // 8 min read
Next Chapter: Cvent Acquired for $1.65 Billion
Today, we announced Cvent (NYSE: CVT) has agreed to be acquired for $1.65 billion dollars ($36 per share) by Vista Equity Partners, one of the world’s largest technology investors. This will be the largest acquisition of a publicly traded software company in Washington, DC history. When events like this happen, people tend to focus on
April 05, 2016 // 3 min read
Going Live: 5 Things Planners Need to Know about Periscope
The Periscope app has been leading the way for live streaming, and 2016 is the time to get on board. Periscope allows users to instantly broadcast and view livestreams via smartphones and mobile devices. The Twitter-owned company has already had a huge impact on the event industry, and has given a whole new dimension to
February 01, 2016 // 4 min read
How Hotels Use Tech Perks to Increase Direct Bookings
Among tech-savvy travelers, there’s a perception that booking hotel stays through an online travel agency (OTA) such as Expedia or Hotels.com will give them the lowest rates. However, hospitality marketers know there is more to “value” than the price tag. Top hotel brands are fighting back against OTAs by incentivizing guests to book directly with the
December 09, 2015 // 3 min read
2016 Hot Event Industry Trends
At the threshold of a new year, event and meeting planners are able to take a breather. It’s important to keep events fresh, unique and alive, year after year. Devoting quality time to spotting trends can be helpful in shaping future events. Cvent Blog has been discussing a number of them throughout the year. Once
October 19, 2015 // 5 min read
4 Exciting Forecasted Trends of 2016
2016 promises to be exciting with the Summer Olympics in Rio, and the Presidential Race in our living rooms (and in our pockets) from now until next November. Meetings and events are also back in the news with a changing landscape that includes increased group business and a shift in control from the meeting owner to the hotel
September 12, 2015 // 3 min read
2015 Fall Colors, Cuisine and Decor for Events
Two days ago, the calendar flipped to fall. For event planners in the process of planning fall events (and looking ahead to winter), color and cuisine are two of the most powerful touches to reflect the season. An Evolving Color Landscape Once again, the Pantone Color Institute has identified a color palette to add a
June 17, 2015 // 4 min read
Arianna Huffington Advises Event Planners to Disconnect to Re-connect
Arianna Huffington, Co-founder and Editor-in-Chief of The Huffington Post shared her personal wake-up call with over 2,000 attendees in her Cvent CONNECT keynote. In 2012, when she “came to” after collapsing from exhaustion and sleep deprivation she asked herself “Is this what success looks like?” Arianna made major adjustments in order to improve her work/life
May 26, 2015 // 2 min read
[Infographic] The Millennial Generation of Planners
Everyone in our industry is talking about the rise of the millennial (Gen Y) planner generation. Their online-first behaviors, early-technology adopter mentalities, and aversion to conflict are fundamentally changing the way hoteliers and destinations are marketing and selling to them. Yet no one has data on millennial planners specifically. Who are they? What are their
March 23, 2015 // 3 min read
8 Spring Themes for Corporate Events
It’s official. After much anticipation, spring is officially here. It’s time to think out of the garden box and tie some spring flair into your corporate events. Here are some themes guaranteed to put your attendees in the mood for spring: Cherry Blossom Sakura Matsuri, the Cherry Blossom Festival, is celebrated every year in Japan.
