determining drivers of event ROI

The Essential Drivers of Event ROI

To get a true calculation of event ROI, you need to take a deep dive into both the costs and benefits of running an event. Far more than simply adding up the direct costs to produce an event and the direct revenue it delivers, it’s important to understand the full spectrum of costs and benefits.




A Pioneer of Asia’s MICE Industry: Manila

Manila, officially known as Metro Manila, is one of the top-rated Asian cities for hosting business events. This city has not only the best of tourism products and services with vast opportunities for business, but also boasts of a persistently developing domestic economy which successfully attracts a number of investors to build and support a lucrative


The Center of Japan’s MICE Industry: Osaka

Located on the main island of Honshu, essentially in the center of Japan, Osaka is the second most populous city in the nation after Tokyo. The city has been a major hub for domestic and international trade, making it one of the most prosperous commercial centers in the country. Long known as “the kitchen of


A Perfect Combination of Elegance and Comfort: Hotel Le Plaza Brussels

One of the most ancient buildings in Brussels, the Hotel Le Plaza Brussels was built between 1928 and 1931. Featuring 190 spacious and bright rooms, this Art Deco palace was designed by renowned Swiss architects Alfred Hoch and Michel Polak. Inspired by the style of George V hotel in Paris, Le Plaza Brussels is an


The Sophisticated Meeting Point in Milan: The Westin Palace

Offering a “homey” experience wrapped in quiet luxury, The Westin Palace Milan boasts timeless elegance effortlessly blended with a contemporary touch. Strategically located in the new Porta Nuova district, just seven kilometers away from Milano Linate Airport, this 5-star hotel offers 231 tastefully designed guest rooms and suites and three signature restaurants. This award-winning hotel, together


A Perfect Meeting Hotel in Seattle

Seattle offers a diverse collection of meeting hotels and event venues. From large convention centers, unique event venues to sophisticated business hotels, the city has got everything that a planner could ask for. But if you’re looking to host your event in downtown Seattle by the iconic Waterfront, the Seattle Marriott Waterfront Hotel can be