No one puts on a show quite like Cirque du Soleil. And on the latest episode of Don’t Forget Your Name Badge, I sit down with Jay Guilford from Cirque du Soleil SPARK Sessions to talk about bringing the magic of Cirque to the world of corporate events.
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Jay Guilford works on a team that has taken aspects of the showmanship that Cirque du Soleil is known for and has applied them to the world of corporate live events. We talk about the different types of events that they’ve offered in the past as well as way that event professionals can incorporate more spectacle in their events. We also talk about audience participation. When it works, when it doesn’t and how you can tell the difference. Jay is an interesting guy with a very interesting job in marketing. I really enjoyed our conversation, and I think you will, too.