Discover “The Rosen Difference”

According to a Social Tables’ 2016 latest trend report, two of the biggest challenges to event planners revolve around event technology and reduced budgets. While the corporate policies and red tape surrounding large chain hotels often stifle event planners’ need for flexibility, working instead with independent hotels can more readily mitigate some of those biggest hurdles. Rosen Hotels & Resorts, Florida’s largest independent hotel company, has committed itself to “The Rosen Difference,” providing tailored, hands-on solutions for event planners, while ensuring the independent group of Rosen Hotels undergoes continuous upgrades, renovations and expansions that answer event planners’ every need.

“As an independent chain, we are able to negotiate concessions with no red tape,” said Harris Rosen, Florida’s largest independent hotelier and founder and owner of Rosen Hotels & Resorts in Orlando. “We can make immediate cost saving decisions that assist a meeting planner in meeting their budgets, or create added value by accommodating their clients’ specific requests. We are constantly reinvesting in the technology and overall experience of our hotels in anticipation of the future needs of planners and guests.”

Last year, owner Harris Rosen spent millions refreshing and renovating Rosen Shingle Creek, one of his three convention hotels. The upgrades catered heavily to the aesthetic and technological needs of the rising millennials, a generation that as early as 2014, favored independent hotels by 59 percent, over 20 percent more than their baby boomer counterparts.

Beyond the negotiation flexibility and physical upgrades, “The Rosen Difference” also answers the challenge of making the most of shrinking travel and meeting budgets, a problem that 24 percent of planners expect will make their jobs tougher in the coming year. All of the Rosen properties are located in the convention-rich city of Orlando, conveniently located to the airport, theme parks and the Orange County Convention Center. Rosen Plaza and Rosen Centre actually bookend the west building of the convention center. Planners can negotiate their housing, event and activity needs with one company and still take advantage of the different amenities at all three of Rosen’s sister convention properties, Rosen Shingle Creek, Rosen Centre and Rosen Plaza. Planners can offer up a tournament the Single Creek Golf Club to a group at Rosen Plaza or The Spa at Rosen Centre to a group at Shingle Creek. Complimentary transportation and reservation assistance is provided to hotel guests to enjoy these amenities.

Rosen Hotels & Resorts’ award-winning convention hotels offer a combined 700,000 square feet of meeting and event space and more than 3,600 stunning guestrooms and suites. With an involved and impassioned owner on-site, the hotels beckon planners with an elevated level of service and dedication to the customer experience that only Rosen Hotels & Resorts can provide. All three convention properties offer complimentary Wi-Fi in guestrooms and public areas and state-of-the-art RFID locking systems in guestrooms and meeting rooms.

For more information, visit or call 407-996-9939.

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