Building Value-Based Live Events

Building a Live Event Program that Drives and Proves Value

In today’s noisy and crowded marketplace, the top priority for event marketers is to stand out, capture attention and engage target audiences. When it comes to live events, audiences seek valued experiences and takeaways to help justify the time and cost they’ve invested in attending.  Marketers need to deliver personalized content that enables attendees to connect with others at the event and exceed their expectations.

On October 30th  Cvent is sponsoring a webinar, hosted by Frost & Sullivan to discuss successful event marketing strategies and tips for audiences to implement them in their own organization.

Frost & Sullivan’s Adam Kahn will moderate the webinar titled, “Building a Live Event Program that Drives and Proves Value,” which will include panelists Amanda Young, Global Operations-Meetings at GE and Brad Gillespie, VP of Enterprise and Corporate Marketing at Cvent.

The session will be held at 2:00 p.m. EST, 11:00 a.m. PST.

Register now for the webinar.

Key Trends

Some of the key trends that will be highlighted during the webinar include:

  • Defining the event marketing function
  • The important role of technology in shaping and transforming event marketing
  • How to align goals, expectations and measurements for determining ROI
  • The best ways to work with cross-functional teams

To learn more about the webinar and to register, please visit: www.frost.com/event


Julie Haddix

Written by Julie Haddix

Julie Haddix is the Director, Enterprise Marketing for Cvent, Inc. She has worked for Cvent for 11 years helping to build the company’s Enterprise sales and marketing divisions, including its approach to Strategic Meetings Management. Julie has also been a part of the planning team for Cvent CONNECT, Cvent’s annual user conference, which has grown from 150 to 3,000 people in 5 years, leading the event marketing and content development efforts. Outside of work, Julie is learning a new role, Mom, to Christopher, and enjoying the daily challenges that job brings.