Today, the value placed on capturing and analyzing event data is greater than ever.
Planners need to be able to prove and improve their event’s return on investment, and leaders want to see tangible business results from those metrics. So, the relationship between events and technology has evolved from being important to absolutely critical to those planning, marketing, and executing events – as well as to event attendees, exhibitors, and sponsors.
Events and meetings were once a qualitative industry. But the industry has fast become focused on quantitative data, analytics, highly specialized software, and digital media. Technology and the ability to generate and measure data is significantly impacting the events and meetings industry. The focus is on capturing data and insights to improve the attendee experience, better market the event, and assist with overall strategy and event planning.
That’s why we set out (with the help of The Event Marketing Institute) to uncover the powerful combination of events and technology and how event professionals are using technology to add value, capture and analyze data, and enhance the attendee experience.