Cvent & Event Marketing Institute Present: The Event Tech Engagement Study

Today, the value placed on capturing and analyzing event data is greater than ever.

Planners need to be able to prove and improve their event’s return on investment, and leaders want to see tangible business results from those metrics. So, the relationship between events and technology has evolved from being important to absolutely critical to those planning, marketing, and executing events – as well as to event attendees, exhibitors, and sponsors.

Read Cvent + Event Marketing Institute’s latest study on Event Tech Engagement.


Events and meetings were once a qualitative industry. But the industry has fast become focused on quantitative data, analytics, highly specialized software, and digital media. Technology and the ability to generate and measure data is significantly impacting the events and meetings industry. The focus is on capturing data and insights to improve the attendee experience, better market the event, and assist with overall strategy and event planning.

That’s why we set out (with the help of The Event Marketing Institute) to uncover the powerful combination of events and technology and how event professionals are using technology to add value, capture and analyze data, and enhance the attendee experience. 

Check out the full report here.



Madeline Hessel

Written by Madeline Hessel

Maddy is on the Content Marketing Team at Cvent. When she’s not geeking out on lead gen tactics, optimizing processes, or cramming prospects through the funnel faster, you can find Maddy playing soccer, cooking a yummy dinner at home, or traipsing around the country to visit her geographically-challenged family.