Meeting and event planners (and marketers!) know better than anyone the incredible impact that events can have on their organizations. From bringing in critical ROI to helping attendees build critical business relationships and key industry connections, the power of face-to-face interactions and human connections cannot be measured—or so you might think.
Your conferences, trade shows, and meetings are a data goldmine! The information you can capture at your events will improve attendee engagement and power critical business decisions. The best planners and marketers are aligning event management technology, data, and metrics before, during, and after events—and using the data they capture through technology to engage with attendees at each stage of the event lifecycle leading to fantastic results. So, how do you think you’re doing compared to your peers when it comes to gathering critical data at your events? See how your answers compare to these event professional all-stars!
So, how do you think you compare to your industry peers when it comes to gathering critical data at your events? See how you stack up against some event professional all-stars!