What is Event Management?

In all areas of business, there are some terms you’re never truly sure you know the definition of. However, when it comes to event management, the definition is easy. At its core, event management is the process of planning an event. It’s synonymous with event planning and meeting planning. Just like those other terms, the scope of each project and the nitty-gritty details vary depending on the industry, company size and more. So, what is event management?

Event Management is Event Planning

Event planning goes by many different names. Some event planners are called administrative assistants, some are called event coordinators, and others are called event managers. What do all of these titles have in common? The individuals have some hand in planning an event. Whether the events are internal or external, large or small, they all have to be planned.

Different Aspects of Event Management

Building the Perfect Event

It starts simply. A theme. A plan. A goal. Your event has a purpose from the beginning, which will drive content, speakers, and the venue. Next, it’s time to set up the basics. You have to build a branded event website that entices visitors to attendee your event. Nowadays, it’s easier than ever to build a beautifully designed website, just by understand Event Website Basics. Then, you’ll need secure payment processing so attendees can pay for events easily.

Promotion Across Channels with Automation

If no one knows about your event, how will they register? That’s why promotion is so important. Check out The Best Ways to Promote Your Event for inspiration. Targeted email marketing is a great way to promote your events when you have a vast database. Other ways to promote? Social media continues to be one of the best free promotional channels.

Managing Attendee Information and Communication

The purpose of the event is always to make connections. Event management doesn’t just involve choosing linens and the menu but also managing contacts as well as you can. Onsite, you’ll gather leads that will go to sales. These leads will be critical when it comes to proving your Event ROI.

Measuring Your Success to Prove Event ROI

Event management doesn’t end when the event does. Over the course of the entire event, it’s important to prove success and identify areas of improvement. Data gained throughout the process will help you do this. Live polling is a great way to find out how attendees felt about the event.

There’s Tech for That

Event management is about pulling together an incredible experience, facilitating connections, adding leads to sales pipeline, and proving success. It’s a difficult job that involves spinning an endless number of plates and working around the clock to create an unforgettable moment for attendees. And, it’s one that can be made a little easier by taking advantage of technology. While many planners rely on sticky notes and spreadsheets, there’s tech out there that will save hours and take events to the next level.

Find out what event tech can help you succeed in How to Select the Right Event Management Technology.


Madison Layman

Written by Madison Layman

A graduate of the College of William and Mary, my passion for writing began before I could read, with a nightly verbal diary dictation transcribed by my obliging parents. Since then, my word count has hit the millions and won't stop growing anytime soon. When I'm not writing or reading, you can find me binge-watching tv shows, baking elaborate desserts, and memorizing pop culture facts.