HSGs Boost Group Business Performance

Hoteliers around the world constantly face the nagging question of how to increase group business. With uncertainty over politics pulling industries of all sorts in different directions, hospitality is sure to take a blow (unless of course you’re prepared). Hoteliers and event planners are bracing for an impact from these global changes – is your property prepared to adapt without affecting the balance sheet?

Cvent customers have already benefited from products that help them increase their group business. But we’re determined to continue our outreach and spread its urgency. That is why we’ve been hosting lunch seminars called Hotel Success Groups (HSGs) to help our clients network with peers, learn more about their industry, and share advice and best practices. With a series of successful HSGs in North America, we are now pleased to announce its expansion to other parts of the world, including Europe and the Asia Pacific region.

“It was good to meet some familiar faces as well as understand how Cvent’s products have evolved over the years. To know that it is not just all about MICE now, but how we can talk about corporate clients and Passkey, which we are using with our groups department.”

Rebecca Payne, Park Plaza Hotels, Europe 

Cvent’s HSGs are a great way to learn tactical ways to boost group business by understanding the planner’s buying journey and the venue’s responsibilities. During these two-hour educational lunch sessions, we provide insights on what builds planner loyalty, how to stay competitive in the industry, and how the Cvent platform can accelerate relationships, leads, and business deals.

This complimentary seminar provides a productive lunch break that is designed to help propel your group business strategy. We’ll discuss what’s working for you and what’s not, along with ways you can leverage Cvent’s data to grow and manage group business demand in both the short and long term.

Here are our top four reasons to attend an international HSG:

  • Learn – new features and best practices to elevate yourself among the competition.
  • Get inspiration – discover tools and technologies to transform the way you market group business demand.
  • Be strategic – transform your group business plan by uncovering high-level market data specific to your city.
  • Network – accelerate your group business success by connecting with hospitality industry peers.

To learn more about Cvent’s HSGs, check out our calendar of events to see where we’ll be!

“I thought the HSG was great. It really covered a lot of the information that I was hoping to get, such as the data for 2016, how Cvent continues to grow, and what kind of business is coming into London.”

Isabella Magro, International Sales Manager at The Langham, London