Throughout the year, hotel sales and marketing teams adjust their strategies to maximize group business revenue in every season.
That’s why we’re hosting a new three-part webinar series, A Strategy for Every Season, where we’ll dig into the details of seasonal marketing, building a strategic budgeting plan, and using actionable insights to drive group demand year-round. Here’s the schedule:
How to Develop a Seasonality-Based Marketing Strategy
Wednesday, March 8 @ 2PM EST
This webinar dissects how a seasonality-based strategy can attract transient and group business and increase your marketing effectiveness year-round.
How to Budget for Seasonal Marketing Success
Wednesday, March 15 @ 2PM EST
This webinar covers ways to revamp your hotel’s marketing budget for every season and illustrates how to align that budget with sales goals.
How to Identify, Attract, and Convert Your Ideal Planner, Year-Round
Wednesday, March 22 @ 2PM EST
This webinar shows you how to engage targeted planner segments with tailored messaging that drives group demand all year.