[Webinar] Tips for Staying Top-of-Mind in the Planner Buying Cycle

Do you have the up-to-the-minute information you need to compete in the crowded hospitality marketplace? Technology is changing rapidly, providing both opportunities and challenges for already very busy hospitality industry professionals. Our new webinar series Three Keys to Getting Ahead of the Competition in 2018 will bring you expert insights and timely best practices that you can put to immediate use.

These weekly sessions bring you strategic guidance from experts in the field who will share actionable information that you can immediately put to work to beat the competition. Attend one, or all, of these free, fast-paced webinars:

  • September 19 at 2:00 PM EST: How to Move Up the Analytics Curve with Competitive Hotel Data – presented by Jeffrey Emenecker, General Manager, Cvent
  • September 26 at 2:00 PM EST: Tips for Staying Top-of-Mind Throughout the Planner Buying Cycle – presented by Michael Mustafa, VP, Hyperdisk
  • October 3, at 2:00 PM EST: Building a Winning Budget for Group Sales and Marketing – presented by Janine Alsalam, Director of Sales, Cvent, Inc.

Register Here

When meeting planners are looking for a venue to host their next meeting they go through a series of predictable stages. At each of these stages you have the opportunity to influence, and impact, planners’ decisions—but only if you understand their motivations and pain points.

Our second webinar, “Tips for Staying Top-of-Mind Throughout the Planner Buying Cycle,” will provide you with that understanding. You’ll get an in-depth look at the typical stages your prospects go through when evaluating their options: Awareness, Research, and Buying—and how you can influence them at each stage.

Michael Mustafa, VP of sales and strategic services at HyperDisk Marketing will guide you through these stages, sharing best practices that can set you apart from the competition. Mustafa will take a deep dive into marketing strategies that hotels and destinations can immediately leverage—like relying on data to monitor performance continuously, and adapting quickly to emerging trends. He’ll bring his points to life through case studies that illustrate exactly how you can put these lessons to work.

You’ll not only learn how to better anticipate planners’ needs throughout the buying cycle to increase your chances of winning their business, but also how to use this knowledge to boost your close rate. This must-attend webinar will have an immediate impact on your bottom line.

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Written by Cvent Guest