Choosing an event hashtag seems simple, but is it?
When it comes to events, hashtags are a necessity. They’re easy to track and they work, when done successfully. Social media is the perfect place to market your event, but if you don’t know what you’re doing then you could deter connections and end up losing followers.
In the early event stage, you should consider what you want your hashtag to communicate to your attendees. Once you lock that down, you should then be actively using it on social media to promote your event. But to make sure your hashtag sticks with your attendees and that they use it before, during, and after the event, you need to understand what a successful hashtag looks like.
Here are some easy tips to generate your next event hashtag and to make it stick with your attendees throughout the entirety of your event.
Make your event hashtag:
You want people to catch on quickly so that they don’t have to keep asking what it is. You also want it to flow with your theme. For example, if your happy hour is tropical themed then stick with that. If you’re questioning whether your hashtag works, ask for feedback from your team. Together your minds are stronger!
Don’t go overboard, your hashtag shouldn’t give you or your attendees a headache. You want your attendees to be able to remember it after all! If you have a mouthful of a hashtag that doesn’t really make sense, your attendees aren’t going to use it. Avoid this by sticking to the basics and match your event theme. The goal of your hashtag is to connect your attendees to each other, the company, the event, and the planners so keep it simple.
Again, you don’t want to market something that’s overwhelming. Once you find the perfect hashtag, you’re going to want to put it everywhere so that your attendees know exactly what it is. This is harder to do when you have a longer hashtag. Don’t make it so short that it loses its point or power, but do keep it short and sweet so that your attendees use it.
You want to ensure your attendees understand the hashtag and the simplest way to do that is to make it incredibly relevant to the situation. If your hashtag is for a trade show, make that clear within the hashtag. If you’re generating a hashtag for your company as a whole, make it relevant to your branding. You’re in control of how you represent your company, so stay in control of the hashtag!