Cvent 2016 Planner Sourcing Report

From budgeting to the entire online sourcing process, we polled more than 700 planners about what makes their #PlannerSourcing experience successful. In the second year of this survey, you’ll gain a side-by-side data comparison of 2015 vs. 2016 results for better insight into what planners want and how their expectations are changing.

Survey participants included:

  • 59% corporate planners
  • 20% third-party planners
  • 18% association planners
  • 2% SMERF planners

In the hospitality industry, both hotel professionals and planners want every step of the event planning process to go smoothly. Hoteliers long to access the mind of the planner, while planners juggle the demands of the venue, their organizations, and of course, the attendees. To help our hoteliers understand just exactly what meeting and event planners are up against, we continued our annual Planner Sourcing Survey to wrap up 2016, complete with a 20+ question-long survey. As the Cvent network continues to grow, we’re connecting our Event and Hospitality clouds to foster those relationships that power group business.

From the sourcing process to actual budgets and post-event feedback, we’ve collected planners’ details about the events they plan throughout the year. You’ll see the difference between 2015 and 2016’s results, with the added bonus of questions that are pertinent to this year. Take a look at the full report (link below) – the results might surprise you.

Check out the full report here.


Hannah Burks

Written by Hannah Burks

Hannah handles content marketing for Cvent's Hospitality Cloud. She builds blogs, reports, eBooks, and more that bridge the gap between hotel professionals and modern event planners.