Calling All Corporate Meetings Planners: This GBTA Education Course Is PERFECT For You

GBTA has recently launched a new online course, Corporate Meetings Program and Design: It’s About TIME. As the sponsor of this course, we encourage you to join!

This course is designed to guide you through the process to start a new, or expand an existing, corporate meetings program. Led by Cindy Heston, Director of Travel and Events at Anthem, each of the five, 90-minute modules will focus on a key piece of your meetings program.

Module 1: Stakeholder Identification

Wednesday, April 26 | 2:00pm-3:30pm EST

Gain a general overview and learn how to identify the benefits and attributes of successful meetings management programs. Discover the importance of knowing all the stakeholders and customers in an enterprise and learn to understand the importance of aligning strategic business goals and objectives to the meetings management program.

Module 2: Building a Business Case

Wednesday, May 3 | 2:00pm-3:30pm EST

Describe and utilize the key components of building a business case. Examine the specific resources available for you and learn how to form an effective business case for any part of the meetings management process around the needs of your organization.

Module 3: Architect Your Meeting Program

Wednesday, May 10 | 2:00pm-3:30pm EST

Identify the key elements, benefits and outcomes of meeting policy creation. Learn how to craft and communicate effective corporate policies and procedures by demonstrating subject matter expertise in legal and risk management terms.

Module 4: Procurement and Travel Synergies

Wednesday, May 17 | 2:00pm-3:30pm EST

Track the evolution of procurement in relation to strategic meetings management. Learn to differentiate between RFI, RFQ and RFP while demonstrating the value and application of each approach. In addition, evaluate the common measures of success for procurement while developing a specific strategy to manage contracting work for meetings.

Module 5: Technology and Data Visualization

Wednesday, May 24 | 2:00pm-3:30pm EST

Discover the latest technology available for meetings management and procurement professionals. Maximize the efficacy of your program by obtaining and analyzing data from various sources. Learn how to organize your stakeholders into groups and evaluate them with specific SMMP metrics. Review best practices in the implementation, training, launch and post-launch of technology products and services.
We look forward to seeing you throughout this course. Register Now!

Madeline Hessel

Written by Madeline Hessel

Maddy is on the Content Marketing Team at Cvent. When she’s not geeking out on lead gen tactics, optimizing processes, or cramming prospects through the funnel faster, you can find Maddy playing soccer, cooking a yummy dinner at home, or traipsing around the country to visit her geographically-challenged family.