How Great Events Happen
Latest Episode - Bonus
Latest Episode - Bonus
Episode 10
Senior VP of Sales, Brian Ludwig, joins us to discuss 2019 event trends, his thoughts on the future of events and how to stay ahead of the curve. This will be the first in a two-part series.
Episode 9
Senior VP of Sales, Brian Ludwig, joins us to discuss 2019 event trends, his thoughts on the future of events and how to stay ahead of the curve. This will be the first in a two-part series.
Episode 8
From sourcing to planning, marketing to onsite execution and data collection, see how the Cvent team uses its own technology to host the annual Cvent CONNECT conference.
Episode 7
Women face a variety of challenges—and opportunities—as they navigate the waters of the meeting and event industry. Courtney Stanley and Sarah Soiman Daudin join us to discuss the obstacles women face and how to overcome them.
Episode 6
Tony Wagner from CWT Meetings & Events discusses Human Trafficking and identifies our role as industry professionals in helping to put an end to this human right's violation.
Episode 5
Michael Newton discusses why diversity and inclusion is good for business and how to ensure that your meetings and events program fits the bill.
Episode 4
Is your organization’s events program at expert level or does it need a little work? Cvent’s Mike Dietrich joins us to show you how to measure your events program and tips reach the next level(s).
Episode 3
Jonathan Spero continues the discussion on how meeting planners can more effectively mitigate company risk and also optimize the health and safety of meeting attendees.
Episode 2
Jonathan Spero discusses how meeting planners can be proficient at mitigating company risk while also optimizing the health and safety of meeting attendees.
Episode 1
Cvent’s General Counsel Larry Samuelson is here to discuss the shifting global data privacy regulations and theprofound impact they have on meetings and events.
Episode 0
So, what's this new podcast about? Boring is not an option, so we picked the most interesting thought leaders in the industry to keep it engaging. And our hosts Brooke Gracey and Cody Liske like to have fun.
Bonus
Episode 10
Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations.
GDPR Webpage
CCPA Webpage
CCPA and You: How Data Privacy Laws Will Impact Your Event Strategy
The Ultimate Collection: Event Marketing and Management for Dummies
Demystifying Event Marketing
Episode 9
It’s easier to be more environmentally conscious at your events than ever before. Join us to learn how you can make your event more "green," from sourcing eco-friendly hotels and venues to waste reduction.
Check out BCD M&E'S Green White Paper
Episode 8
Strategic Meetings Management sounds great in theory but many organizations still struggle to understand what exactly it is and how to ultimately implement it. With this ambiguity, SMM is often misclassified as a complicated program that is hard to put together. In this webinar we will debunk the myth that SMM is intangibly complex by breaking it down into bite sized pieces that companies of any size can easily understand and adopt. Learn best practice and tried and true approaches as directed by Julie Haddix, Cvent SMM guru.
Episode 7
As event planners, we have a responsibility to keep our attendees safe. Find out how duty of care applies to planners. From training to a clear emergency plan, we discuss simple steps you can take to prepare for the worst.
Episode 6
Cvent surveyed 500 travel managers across Europe about their budgets, priorities, preferences, concerns, and requirements when considering hotels for their organization’s hotel programs. In this episode, we share their insights.
Episode 5
When it comes to event success, it’s easy to get bogged down in whether an event increased ROI. But in the events world, it isn’t just about the endgame and success may look different than what you’re used to tracking. Discover how to find wins in different aspects of your events from Dakota Davis, Regional Marketing Director, at Emarsys.
Episode 4
Think influencers are just a trend? Turns out, they can have a big impact on event promotion. We talk about how to activate staff, speakers, and sponsors at the event, as well as the benefits of creating a celebrities program.
Episode 3
Adam Parry discusses how to use a company podcast to drive interest (and registration) to your events and how to integrate a podcast into the live event. Discover how a podcast can broaden the reach of your event.
Episode 2
Mark Jeffries, emcee extraordinaire, sits down to discuss how to bring value to live events through the art of moderation.
Episode 1
The invisible workload of event planner including budgeting and how to have successful work/life balance.
Episode 0
Brooke Gracey and Cody Liskh return for Season 2 of the How Great Events Happen podcast. Brooke and Cody will sit down with meetings and events industry leaders to explore beyond trends including best practices, the future of events and more!