Episode 9
When thinking about branded gear for your event, what do you hope to get out of it? More importantly, what do your attendees hope to get out of it? Are you bored already? Donât be!
Todayâs episode of How Great Events Happen is all about branded gear and the exciting options and strategies that are available. Todd Frankford is Vice President of Business Development at GNP Branded gear, and he has some incredible insights into the metrics of branded gear, what your attendees want, and what you can expect in terms of ROI.
Listen in to get the full breakdown. And if you get any brilliant ideas of your own, weâd love to hear about themâsend us an email at podcast@cvent.com
Bonus
Listen in to this bonus episode to hear how you can get out of your comfort zone and push yourself to continually rethink, imagine, and be mindful. Chocolate covered insects are optional.
Resources and links discussed
The Exposure Podcast
Mindfulness Cards
The Expo Group
Bonus
Learn how to make memorable corporate events with the help of the team at Kapow. Listen in as Esther and Courtnie share how they partnered up to create a 21-city bucket-list series of corporate events.
Resources and links discussed
Get More from Your Events with Kapow
Learn More About Kapow
The Best Event Promotion Playbook, Ever
Bonus
Having the right video crew at your event can be a game-changer. Tune in to this episode to hear how Oogoog, the content creation company based in Las Vegas, has gone above and beyond to capture the footage their clients dreamed of. All while sharing some of their tips for hiring the right crew.
Resources and links discussed
Cvent Attendee Experience
UNLV Projection Mapping Pregame
UNLV Projection Mapping - Making Of
Ellie Goulding - On My Mind
Lyft - Intergalactic Art Car Festival
To learn more about Oogoog, visit their website
Episode 10
Cventâs CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations.
GDPR Webpage
CCPA Webpage
CCPA and You: How Data Privacy Laws Will Impact Your Event Strategy
The Ultimate Collection: Event Marketing and Management for Dummies
Demystifying Event Marketing
Episode 9
Itâs easier to be more environmentally conscious at your events than ever before. Join us to learn how you can make your event more "green," from sourcing eco-friendly hotels and venues to waste reduction.
Check out BCD M&E'S Green White Paper
Episode 8
Strategic Meetings Management sounds great in theory but many organizations still struggle to understand what exactly it is and how to ultimately implement it. With this ambiguity, SMM is often misclassified as a complicated program that is hard to put together. In this webinar we will debunk the myth that SMM is intangibly complex by breaking it down into bite sized pieces that companies of any size can easily understand and adopt. Learn best practice and tried and true approaches as directed by Julie Haddix, Cvent SMM guru.
Episode 5
When it comes to event success, itâs easy to get bogged down in whether an event increased ROI. But in the events world, it isnât just about the endgame and success may look different than what youâre used to tracking. Discover how to find wins in different aspects of your events from Dakota Davis, Regional Marketing Director, at Emarsys.
Trailer
As 2020 is beginning, the event season is heating up. Brooke Gracey and Cody Liskh return for Season 3 of the How Great Events Happen podcast, by Cvent.
Brooke and Cody will be interviewing some great guests from around the globe who will be sharing their insights into the trends to watch for this year.
If you are an event planner, marketer, or event professional, you are going to love these new episodes. No matter the size or scale of your event, Brooke and Cody hope to deliver the kind of insight that changes the way you plan and execute awe-inspiring events.
Listen in to the 10 new episodes for Season 3, starting on Thursday, January 23.
Resources and links discussed
Episode 1
In this first episode of Season 3 of How Great Events Happen, you'll hear hosts Brooke Gracey and Cody Liskh dig into cybersecurity as it relates to events.
Will Curran and Brandt Krueger share tips and tricks to stay more secure - both professionally and personally.
Listen in to hear how any event professional can mitigate cybersecurity threats.
Resources and links discussed
Episode 2
In this episode, Brooke and Cody discuss something you see at nearly every event: WiFi.
Have you ever been to an event with slow WiFi? It can leave a bad impression on your attendees.
Will Curran and Brandt Krueger are back to share some negotiation tactics and resources when it comes to securing WiFi at your event. Listen in.
Resources and links discussed
Episode 3
In this weekâs episode, weâre talking to Judi James, leading communication and body language expert, and author of The Body Language Bible.
Judi recently presented at Cvent Connect Europe in London in a session on social psychology for event planners. How do body language, the way you speak, and confidence play into first impressions?
Listen in to learn more behind the social psychology of event planning.
Resources and links discussed
Episode 4
Imagine putting on an event when a natural disaster occurs. Itâs an event planners worst nightmare. In our conversation this week, weâre talking to fellow Cventer Stephanie MacNamara as she shares with us the power of duty of care in the face of things outside of our control.
Often the topic of duty of care is dry and seemingly something you have to cover. This episode will hopefully give you an entirely new appreciation for the topic. Take a listen. And if you feel so compelled weâd love to hear how youâre the responsibility of duty of care has been called upon. Send us an email at podcast@cvent.com
Resources and links discussed
Episode 5
Todayâs episode is focused on the technology driving the events industry forward. Corbin Ball joins Brooke and Cody in the Cvent studio to share how as event planners we can better use technology to save time and improve productivity.
In the conversation, Corbin shares how virtual and augmented reality are impacting the industry. Youâll also hear his take on how AI, if at all, will make an impact. As always, we invite you to share your stories with us. How have you seen the use of AI or VR/AR at events? Shoot us an email podcast@cvent.com
Resources and links discussed
Episode 6
Today's show is all about the marketing that makes your event successful-or not. Katie Brunette is the Director of Strategic Marketing at Lessonly and a wizard when it comes to marketing for events.
A well-planned event can have a huge impact on your brand, and Katie has a wealth of knowledge, experience, and creativity that can help you level up your game. Take a listen. And if you love these ideas as much as we do, we'd love to hear how they've inspired your own marketing efforts-send us an email at podcast@cvent.com
Resources and links discussed
Episode 7
In honor of International Womenâs Day, we are featuring a powerhouse woman who could speak directly to elevating women in the industry. Annette Gregg is the Senior Vice President of Experience at Meeting Professionals International.
Her mantra in life is "Helping People Live More Authentic, Inspired and Successful Lives.â In our conversation with Annette, she shares with us how, we as a community can empower more women in our industry while educating others on the real challenges we are facing.
Resources and links discussed
Episode 8
We wanted to do another episode in honor of International Womenâs Day featuring a powerhouse woman encouraging other women to jump into the events industry. Amanda Armstrong, Assistant Vice President of Global Travel and Meetings at Enterprise Holdings, shares with us what inspired her early on.
In the conversation with Amanda, we dig into some of the opportunities ahead for women in the industry along with some of the key lessons learned along her own journey.
Resources and links discussed
Episode 9
When thinking about branded gear for your event, what do you hope to get out of it? More importantly, what do your attendees hope to get out of it? Are you bored already? Donât be!
Todayâs episode of How Great Events Happen is all about branded gear and the exciting options and strategies that are available. Todd Frankford is Vice President of Business Development at GNP Branded gear, and he has some incredible insights into the metrics of branded gear, what your attendees want, and what you can expect in terms of ROI.
Listen in to get the full breakdown. And if you get any brilliant ideas of your own, weâd love to hear about themâsend us an email at podcast@cvent.com
Resources and links discussed