The Big Trend for 2020: the Virtual Experience Economy

According to IBTM World’s Trends Watch report 2019, the Virtual Experience Economy is the next iteration of the Experience Economy and will accelerate the merger of digital and live...

Risk Management for Event Planning

Risk Management for Event Planning: What to Do When a Crisis Strikes

The meeting and event industry is no stranger to crisis. Natural disasters, political unrest, health scares, or an unimaginable act can happen at any time, anywhere in the world. Event organisers must be prepared to pivot and act quickly. You’ve likely dealt with one-off event disruptions for years, and hopefully have a crisis management plan


Virtual Events Guide

The Ultimate Guide to Virtual Events in 2020

The value of face-to-face interaction will never go away, but there are times when going virtual is a necessary part of your event programme. But how do you turn a multi-day conference, filled with networking opportunities, educational sessions, and the attendee insights they generate into a virtual one? And once you do, how do you


Festivalisation fever - exploring new event experiences

Event Festivalisation – exploring new attendee experiences

With Glastonbury set to celebrate its 50th anniversary on Worthy Farm in Somerset this year and with almost five million people visiting a UK music festival each and every summer, the popularity of the immersive festival experience has never been higher. In the past few years, event planners have sought to learn and steal from


Waste

Sustainable Events: Biggest Challenge for Event Professionals in 2020?

Event Academy’s 2020 Event Industry and Trend Report is now live. Taken from professionals working across different sectors in the events industry, we believe it provides a valuable cross-section of opinion. One significant change in this year’s report is the rise of sustainable events. Seemingly out of nowhere, sustainability has become the number one challenge


Empty Seats

8 Ways to Avoid the Dreaded Event No-Shows

In this hyper-connected world, while we’re never more than a ping, ring, tweet or beep away from conveying a new piece of event-related information, why do planners still suffer with no-shows? You don’t need a degree in psychology to accept that in cases when the event is free-to-attend, no-shows most often occur when the ticket


Top Green Event Ideas

10 Green Event Ideas That Can Make a Huge Difference

The ever-growing concern about the environment and climate change, led by high-profile campaigners like Greta Thunberg and Extinction Rebellion, has accelerated demand for conscious consumerism and sustainable initiatives. More millennials and consumers are choosing to buy and support brands that are committed to the cause of sustainability. This desire to invest in green projects has


Internal_Meeting

Are Your Internal Meetings a Waste of Everyone’s Time?

Ever been stuck in an internal meeting where the discussion about organising another follow-up meeting has been going on for at least ten minutes and you’re beginning to lose the will to live? Or how about the hour-long briefing you’ve been asked to attend but when you arrive, you realise the subject is much broader



Why You Are Not Achieving Event Success

Why You Are Not Achieving Event Success? – 7 Symptoms and Causes

You have put a lot of time, money and effort in organising your event, but the result doesn’t turn out as expected. From a lacklustre audience response and low engagement to poor-quality leads and below-par ROI, your event can underperform on several counts. This can significantly impact your case to execute live events such as