Safe meetings and events

In-person Event Best Practices: Tips for a Safe Event Experience

While the world has changed, things will start returning to a new normal at some point. When they do, meeting and event planners will face new, but not insurmountable challenges. The value of in-person events is undeniable. While virtual events have taken over, they don’t offer the same benefits as face-to-face interaction. As in-person events

Make the most of attending virtual events

How to Get the Most from Attending Virtual Events

The COVID-19 pandemic has brought an unprecedented change in how the world operates today. With self-isolation and remote working becoming commonplace, perhaps the most pronounced shift has been in how people meet and how events happen. Now that physical gatherings are on hold, organisations are moving fast to cancel, postpone or reschedule their in-person events.

Virtual Event Sponsorship

Everything You Wanted to Know About Virtual Event Sponsorship

By Madison Layman Creating an event sponsorship package and finding event sponsors is a key part of meeting and event planning. Increasing your sponsorship money is the quickest way to impact your bottom line. But, how does sponsorship change for virtual events? While in-person events have sponsorship down to a science, virtual events cannot rely

Increase attendee engagement at virtual events

6 Ways to Increase Attendee Engagement During Virtual Events

The world of meetings and events is changing. As remote working and self-isolation become the new normal (well at least for now), organisations are adapting and moving towards the virtual space for their event programme. But with the switch to this new format, how do you ensure your attendees stay as engaged as they do

Virtual Experience Economy 2020

The Big Trend for 2020: the Virtual Experience Economy

According to IBTM World’s Trends Watch report 2019, the Virtual Experience Economy is the next iteration of the Experience Economy and will accelerate the merger of digital and live events in 2020. However, as current trends suggest, virtual experiences have already been embraced as the new normal, with event planners pivoting towards virtual events to

Risk Management for Event Planning

Risk Management for Event Planning: What to Do When a Crisis Strikes

By Madison Layman The meeting and event industry is no stranger to crisis. Natural disasters, political unrest, health scares, or an unimaginable act can happen at any time, anywhere in the world. Event organisers must be prepared to pivot and act quickly. You’ve likely dealt with one-off event disruptions for years, and hopefully have a

Virtual Events Guide

The Ultimate Guide to Virtual Events in 2020

By Madison Layman The value of face-to-face interaction will never go away, but there are times when going virtual is a necessary part of your event programme. But how do you turn a multi-day conference, filled with networking opportunities, educational sessions, and the attendee insights they generate into a virtual one? And once you do,

Festivalisation fever - exploring new event experiences

Event Festivalisation – exploring new attendee experiences

With Glastonbury set to celebrate its 50th anniversary on Worthy Farm in Somerset this year and with almost five million people visiting a UK music festival each and every summer, the popularity of the immersive festival experience has never been higher. In the past few years, event planners have sought to learn and steal from


Sustainable Events: Biggest Challenge for Event Professionals in 2020?

Event Academy’s 2020 Event Industry and Trend Report is now live. Taken from professionals working across different sectors in the events industry, we believe it provides a valuable cross-section of opinion. One significant change in this year’s report is the rise of sustainable events. Seemingly out of nowhere, sustainability has become the number one challenge