Virtual Experience Economy 2020

The Big Trend for 2020 will be….the Virtual Experience Economy

According to IBTM World’s Trends Watch report 2019, launched in Barcelona last month, the Virtual Experience Economy is the next iteration of the Experience Economy and will accelerate the merger of digital and live events during the year ahead. Its emergence is a natural extension of perceived delegate value, where event planners continue to find



cool event promotion ideas

13 Cool Event Promotion Ideas You Need to Try

Have you ever attended a football match, live concert or any major live sporting event? Silly question, I suppose. Maybe you’ve even been lucky enough to attend one of the competitions at the Olympics? Remember what it felt like to be part of that crowd? I’m sure you’d agree that the sheer number of people


Social wall events

How a Social Media Wall Makes Your Event Infinitely Better!

Over the past decade, social media has transformed the way we live. From being merely a platform to share pics of breakfasts, pets and our latest vacation trip, it has now become a juggernaut that powers the global engine of business and growth. According to the Global Digital Report 2019, the total number of social


Event Service Style: Buffet

10 Best Service Styles to Spruce Up Your Event!

When planning an event, there are numerous bases to be covered. You will need to think about ways to maximise ROI, decide on what event technology to use, and, of course, choose what refreshments to offer your attendees. Food and beverage is usually the largest cost component of your overall budget and a critical factor


A Must-Know Guide To Corporate Event Planning

Events in a corporate environment are often staged to communicate company strategy, change internal company behaviour, launch a product or service, motivate, train or reward staff, or influence the external behaviour of customers towards the brand. In many instances, they bring company employees together, support wider marketing or sales initiatives, incentivise team achievements, or entertain


Mobile app

How Can Mobile Event Apps Maximise Attendee Engagement?

Your events are much more than merely a vehicle to drive business growth. They are about creating great content and bringing people together, to deliver memorable and engaging experiences that keep attendees coming back for more. But with so many events competing against one another, combined with the challenge of enticing potential attendees to make


5 Ways to Maximise Attendee Engagement Before an Event

You have been planning your event for months. The venue has been finalised, the vendors have been booked, the speaker list prepared, and the entertainment arranged – you are all set to deliver an amazing experience for your attendees.  But hold on!  Have you done enough to engage your attendees before the event takes place? Imagine expending


The Ultimate Guide to Event Management Best Practices 2019

The world in which the event planner now operates is changing at an accelerated pace. We live in an increasingly mobile-first, digitised society and delegate expectations have shifted accordingly. Whether it’s an internal employee training workshop, an executive dinner, or a large-scale corporate seminar or trade-show, attendees are demanding ever-more personalised experiences. However, with a