Secrets to success

The Secrets of Event Marketing and Management Success

Live events don’t have to be budget drainers. They can actually be big money-makers for your organisation. Forrester research shows that successful organisations allocate nearly 25% of their B2B budgets on events, noting that these in-person events are the second most effective marketing tactic. This is normally quite an even split between events you attend


Boost ROI Marketing Events

Five Effective Strategies To Boost ROI of Marketing Events

Events, especially marketing events, are a critical tool in any marketer’s playbook. According to Forrester Research, trade shows and events are the second most effective tactic in the marketing mix, after the company’s website. Forrester also reports that 25% of the average B2B marketing budget is spent on events. And it’s no wonder. Perception changes


Event Branding Guide 101

Event Branding Guide 101

Developing a strong brand for your event can help build credibility, loyalty, recognition and support. It helps attendees buy-into your brand promise and allows them to feel they are making a statement about themselves by their very participation. But how exactly do you go about developing an event brand? And what are the characteristics and


Event Sponsorship Ideas

Six Innovative Event Sponsorship Ideas

B2B events have a come a long way from the tedious, conventional affairs they once were. Where sponsorship branding amounted to nothing more than stands manned by a couple of salespeople handing out engraved pens and monogrammed badges. Today, with the world fully pivoting towards digital, a whole new vista of branding options has opened


A Must-Know Guide To Corporate Event Planning

Events in a corporate environment are often staged to communicate company strategy, change internal company behaviour, launch a product or service, motivate, train or reward staff, or influence the external behaviour of customers towards the brand. In many instances, they bring company employees together, support wider marketing or sales initiatives, incentivise team achievements, or entertain


Customer market

Top 25 Consumer Market Research Questions

“Know thy customer”. Several marketers think that customer research is about exploring more nuances about your product, your marketing strategy, or your business. However, the fact is, any kind of market or customer research should be completely geared towards knowing your customers and prospects better. Determining the right questions to ask helps both the entrepreneurs


The Ultimate Guide to Event Management Best Practices 2019

The world in which the event planner now operates is changing at an accelerated pace. We live in an increasingly mobile-first, digitised society and delegate expectations have shifted accordingly. Whether it’s an internal employee training workshop, an executive dinner, or a large-scale corporate seminar or trade-show, attendees are demanding ever-more personalised experiences. However, with a


Digital research

Advantages and Disadvantages of Online Surveys

The use of online and mobile survey methods for market research has catapulted over the last 10 years.  Due to ever-increasing technological advances, it’s now possible for do-it-yourself researchers to design, conduct and analyse their own surveys for a fraction of the cost and time it would have taken in the past. But are there any drawbacks compared to


Are You in Breach? How to Maintain Compliance When Handling Event Data

Like Brexit, talk of the ‘ever looming’ GDPR dominated inboxes for much of the first half of 2018.  On a personal level, dealing with an onslaught of emails with the familiar “we are updating our privacy policy” subject line was somewhat overwhelming. Further to this, the effect of an impending May 25th deadline on many