Leveraging Content for Virtual Events

Leveraging Content for Virtual Events

Your content is the heart of your event, which is why when you host a virtual event, your content has a big role to play. It is the driving force behind registrations and audience engagement. Whether you are faced with pivoting your in-person event content to virtual or merely looking to amplify event content as


Virtual Events Guide

The Ultimate Guide to Virtual Events in 2020

By Madison Layman The value of face-to-face interaction will never go away, but there are times when going virtual is a necessary part of your event programme. But how do you turn a multi-day conference, filled with networking opportunities, educational sessions, and the attendee insights they generate into a virtual one? And once you do,


Empty Seats

8 Ways to Avoid the Dreaded Event No-Shows

In this hyper-connected world, while we’re never more than a ping, ring, tweet or beep away from conveying a new piece of event-related information, why do planners still suffer with no-shows? You don’t need a degree in psychology to accept that in cases when the event is free-to-attend, no-shows most often occur when the ticket


Live events to improve marketing

How Live Events Benefit Your Marketing Strategy

For any organisation, building and strengthening relationships with your target audience should be the ultimate end goal of your marketing strategy. It’s through these relationships that the organisation meets other goals such as sales, repeat product or service use and brand advocacy. An essential step in this relationship-building journey is regular dialogue. The fast pace


Small business events

6 Low-Budget Marketing Ideas for Small Business Events

Business events come in all shapes and sizes. As part of the marketing mix, you have large conferences, seminars and trade shows, as well as corporate dinners, incentive programmes and client meetings. With a slowdown in the global economy and prolonged uncertainty over Brexit, it has become necessary for companies to implement belt-tightening measures, which


Secrets to success

The Secrets of Event Marketing and Management Success

Live events don’t have to be budget drainers. They can actually be big money-makers for your organisation. Forrester research shows that successful organisations allocate nearly 25% of their B2B budgets on events, noting that these in-person events are the second most effective marketing tactic. This is normally quite an even split between events you attend


Boost ROI Marketing Events

Five Effective Strategies To Boost ROI of Marketing Events

Events, especially marketing events, are a critical tool in any marketer’s playbook. According to Forrester Research, trade shows and events are the second most effective tactic in the marketing mix, after the company’s website. Forrester also reports that 25% of the average B2B marketing budget is spent on events. And it’s no wonder. Perception changes


Event Branding Guide 101

Event Branding Guide 101

Developing a strong brand for your event can help build credibility, loyalty, recognition and support. It helps attendees buy-into your brand promise and allows them to feel they are making a statement about themselves by their very participation. But how exactly do you go about developing an event brand? And what are the characteristics and


Event Sponsorship Ideas

Six Innovative Event Sponsorship Ideas

B2B events have a come a long way from the tedious, conventional affairs they once were. Where sponsorship branding amounted to nothing more than stands manned by a couple of salespeople handing out engraved pens and monogrammed badges. Today, with the world fully pivoting towards digital, a whole new vista of branding options has opened