A Must-Know Guide To Corporate Event Planning

Events in a corporate environment are often staged to communicate company strategy, change internal company behaviour, launch a product or service, motivate, train or reward staff, or influence the...

Customer market

Top 25 Consumer Market Research Questions

“Know thy customer”. Several marketers think that customer research is about exploring more nuances about your product, your marketing strategy, or your business. However, the fact is, any kind of market or customer research should be completely geared towards knowing your customers and prospects better. Determining the right questions to ask helps both the entrepreneurs


The Ultimate Guide to Event Management Best Practices 2020

The world in which the event planner now operates is changing at an accelerated pace. We live in an increasingly mobile-first, digitised society and delegate expectations have shifted accordingly. Whether it’s an internal employee training workshop, an executive dinner, or a large-scale corporate seminar or trade-show, attendees are demanding ever-more personalised experiences. However, with a


Digital research

Advantages and Disadvantages of Online Surveys

The use of online and mobile survey methods for market research has catapulted over the last 10 years.  Due to ever-increasing technological advances, it’s now possible for do-it-yourself researchers to design, conduct and analyse their own surveys for a fraction of the cost and time it would have taken in the past. But are there any drawbacks compared to


Are You in Breach? How to Maintain Compliance When Handling Event Data

Like Brexit, talk of the ‘ever looming’ GDPR dominated inboxes for much of the first half of 2018.  On a personal level, dealing with an onslaught of emails with the familiar “we are updating our privacy policy” subject line was somewhat overwhelming. Further to this, the effect of an impending May 25th deadline on many


attendee gift

5 Simple Steps to Pick the Perfect Gift for Event Attendees

When people attend professional events, the benefits must ultimately outweigh the cost of attending – this includes both the time and potentially the money needed to attend the event. Attendees expect to take away learnings and new ideas they can apply at work as well as new contacts they can connect with after the event.


Social Media Trends

4 Social Media Trends To Master

Getting the hang of social media is hard enough, let alone figuring out how to keep up with social media trends, but it’s important to stay on top of your game in order to engage your followers. You don’t want to be forgotten or unfollowed because your followers aren’t paying attention to what you have


How to Choose an Event Hashtag That Sticks

Choosing an event hashtag seems simple, but is it? When it comes to events, hashtags are a necessity. They’re easy to track and, when deployed successfully, they work. Social media is the perfect place to market your event, but if you don’t know what you’re doing then you could defer connections and end up losing followers. In the early


Twitter Live Stream

Set Up a Twitter Live Stream at Your Next Conference

Many of us are always plugged in, and research suggests that the average smartphone user looks at their phone over 150 times a day. That’s a staggering number! And what is a ton of that usage focused on? You guessed it right: social media. A Social World Over 500 million tweets are sent, over 60 million photos


How to Use FOMO to Increase Event Attendance

It’s Sunday morning and you’re checking your News Feed on Facebook. While you just wanted a quick peek into your friends’ social lives, you find yourself suddenly inundated with pictures and video streams from parties and events you didn’t attend. You immediately feel a dip in your mood. Even if you’ve never heard of FOMO,