4 Social Media Trends To Master

Getting the hang of social media is hard enough, let alone figuring out how to keep up with social media trends, but it’s important to stay on top of...

How to Choose an Event Hashtag That Sticks

Choosing an event hashtag seems simple, but is it? When it comes to events, hashtags are a necessity. They’re easy to track and, when deployed successfully, they work. Social media is the perfect place to market your event, but if you don’t know what you’re doing then you could defer connections and end up losing followers. In the early


Twitter Live Stream

Set Up a Twitter Live Stream at Your Next Conference

Many of us are always plugged in, and research suggests that the average smartphone user looks at their phone over 150 times a day. That’s a staggering number! And what is a ton of that usage focused on? You guessed it right: social media. A Social World Over 500 million tweets are sent, over 60 million photos


How to Use FOMO to Increase Event Attendance

It’s Sunday morning and you’re checking your News Feed on Facebook. While you just wanted a quick peek into your friends’ social lives, you find yourself suddenly inundated with pictures and video streams from parties and events you didn’t attend. You immediately feel a dip in your mood. Even if you’ve never heard of FOMO,


Event Promotion

Need Some Tips for Event Promotion? Here are the Essentials

Live events are powerful. And they don’t have to be budget drainers — they can actually be big money-makers for your organisation. In fact, recent Forrester research shows that successful organisations allocate nearly 25% of their B2B marketing budgets on events, noting that these in-person events are the second most effective marketing tactic. With all this money being earmarked, it makes sense for event


Branding Your Event Website

Branding Your Event Website: 6 Things to Remember

These days, it’s pretty likely that while planning an event, you’re going to create an event website. It’s important to remember that your event website should be an extension of the brand the event is for – not a completely separate entity. You want potential attendees to recognise the site as belonging to the organisation


When the dust settles on GDPR

If you’re still looking for loopholes in GDPR, you’re missing the point, says Patrick Smith, CMO at Cvent. He urges marketing leaders and event professionals to look for the value instead. “Maybe not now, maybe not next year, but one day, when the dust has settled on GDPR, when most businesses have absorbed it, a


Social media matters

10 Reasons Social Media Matters for Today’s Event Organiser

In the event industry, people have always been social by nature – whether establishing personal connections at live events, understanding a client’s meeting objectives, or negotiating business deals with vendors. It’s an innate part of what they do. Which is why it’s becoming necessary for event organisers to have a social media strategy in place for their


It’s Time to Double Down on the Social Strategy at Your Events

Your delegates are on a wild ride, scrambling from one session or activity to the next, trying to network and capture as much value as they can. They’re sitting in ballrooms, managing disruptions coming from as many as four screens: smartphone, tablet, laptop as well as audio visual at the event. Delegates move about from


Get Ahead of Stress This Holiday Season

Holidays should be a time filled with laughter and joy, but, more often than not, the days or weeks off for break can lead to greater stress. When you work in the events industry, that stress can be monumental. After all, event planning is considered one of the most stressful jobs out there. The constant