Virtual Experience Economy 2020

The Big Trend for 2020: the Virtual Experience Economy

According to IBTM World’s Trends Watch report 2019, the Virtual Experience Economy is the next iteration of the Experience Economy and will accelerate the merger of digital and live events in 2020. However, as current trends suggest, virtual experiences have already been embraced as the new normal, with event planners pivoting towards virtual events to


Using Venue Sourcing Tool

Why a venue sourcing tool will always be crucial for your events

Finding the ideal event venue is one of the most critical decisions you need to make as an event organiser. A gorgeous venue at a great location that’s easily accessible can be the biggest draw for your event. While current challenges and changing circumstances may deter people from meeting up physically, live events will continue


Risk Management for Event Planning

Risk Management for Event Planning: What to Do When a Crisis Strikes

The meeting and event industry is no stranger to crisis. Natural disasters, political unrest, health scares, or an unimaginable act can happen at any time, anywhere in the world. Event organisers must be prepared to pivot and act quickly. You’ve likely dealt with one-off event disruptions for years, and hopefully have a crisis management plan


Virtual Events Guide

The Ultimate Guide to Virtual Events in 2020

The value of face-to-face interaction will never go away, but there are times when going virtual is a necessary part of your event programme. But how do you turn a multi-day conference, filled with networking opportunities, educational sessions, and the attendee insights they generate into a virtual one? And once you do, how do you



Event technologist

The Rise of the Event Technologist: Crucial For your Event’s Success?

The role of an event organiser has become mind-bogglingly broad in its scope. From selecting venues, food, speakers, room layouts, DJs, and managing the budget to laying out an effective marketing plan, event organisers must ensure all aspects of the event come together. This means long hours of slogging it out, dealing with multiple clients


Mobile event apps internal events

How to Use Mobile Event Apps Successfully in Internal Events

Most event organisers are of the impression that a mobile event app should be used only for external events that generate business, like trade shows, seminars and conferences. Nothing could be further from the truth. Whether it is large company-wide events to communicate the goals of the organisation, or offsite retreats and trainings to boost


Qs to Ask Event Marketing Tech

8 Questions You Should Ask Your Event Marketing Technology Partner

The journey of an event marketer is akin to that of a fictional hero. Despite showing unwavering determination and will to execute a perfect event programme, the event marketer can’t slog it out alone. There is a need to get onboard a team of experts, partners and vendors to plan, manage and execute the event


Integrate with Cvent

Integrate Cvent with Your Marketing Tech Stack

We are living in the midst of a digital revolution. Daily activities like booking a rideshare, ordering food, and shopping online are the norm. This goes for businesses too, that are transforming the way they operate through cloud software solutions for customers. There’s no debating that digital technology is now an indispensable part of our