19 Sep, 2019 // 4 min read
To organise a successful event, you need to make sure your registration game is on point – that means getting the maximum number of attendees through the door in...
02 Aug, 2019 // 15 min read
It’s the morning of the event. You wake up with a handwritten name badge stuck to your forehead – one out of the 800 badges you were trying to alphabetise last night in your hotel room. You then open your phone to see four missed calls from your sponsor, asking you to change the entire
12 Jul, 2019 // 6 min read
Over the past decade, social media has transformed the way we live. From being merely a platform to share pics of breakfasts, pets and our latest vacation trip, it has now become a juggernaut that powers the global engine of business and growth. According to the Global Digital Report 2019, the total number of social
01 Jul, 2019 // 10 min read
Conferences are flagship events that form the foundation of your business growth strategy. They are a critical vehicle to drive modern communication – be it for internal events like sales meetings, board retreats, training seminars, or to reach out key stakeholders through product launches, press briefings, and annual general meetings. Whether you want to increase
07 Jun, 2019 // 15 min read
Events in a corporate environment are often staged to communicate company strategy, change internal company behaviour, launch a product or service, motivate, train or reward staff, or influence the external behaviour of customers towards the brand. In many instances, they bring company employees together, support wider marketing or sales initiatives, incentivise team achievements, or entertain
08 May, 2019 // 3 min read
In the digital age, it has become very easy for marketers to know just about everything their prospects and customers are doing on their website and other digital channels. However, despite live events providing some of the most valuable prospect and customer data and insights, many marketers aren’t taking advantage of all the great intel gathered during
30 Apr, 2019 // 15 min read
The world in which the event planner now operates is changing at an accelerated pace. We live in an increasingly mobile-first, digitised society and delegate expectations have shifted accordingly. Whether it’s an internal employee training workshop, an executive dinner, or a large-scale corporate seminar or trade-show, attendees are demanding ever-more personalised experiences. However, with a
27 Mar, 2019 // 7 min read
The first quarter of 2019 is just about up, bringing with it the Brexit deadline. March also sees the publishing of Event Academy’s Industry Trend Report 2019, and it’s no surprise that the report reveals event experts and other respondents regard Brexit as one of the biggest challenges of the year, with the knock-on effect
13 Feb, 2019 // 5 min read
Have you ever heard of “nomophobia” before? Nomophobia is the fear of being without one’s phone. Whether or not you’ve heard the word before, you’re probably very familiar with the fear. People are emotionally connected to their phones. They feel anxious if they miss a text. Phones are so ingrained in our lives now that
21 Jan, 2019 // 5 min read
Planning an event is never an easy task. While issues of logistics and costs persist with every event, they become more pronounced when you need to organise a large-scale corporate event or business conference. For event planners, any error or oversight on their part for a critical event involving various complexities could even sound the