09 Dec, 2019 // 5 min read
According to IBTM World’s Trends Watch report 2019, launched in Barcelona last month, the Virtual Experience Economy is the next iteration of the Experience Economy and will accelerate the...
28 Nov, 2019 // 6 min read
Conferences, trade shows and seminars are some of the largest line items in the B2B event marketing budget. As times toughen and budgets are trimmed, measuring the success of live events cannot be based merely on brand exposure and media perception. You need crucial insights and analytics to gauge the ROI of your events and
18 Nov, 2019 // 5 min read
In our last blog, we talked about the struggles of various stages in event planning and how they can be solved via automation. We continue our discussion with the remaining four aspects of event management. Attendee engagement The struggle It’s nearly impossible to gauge attendee engagement at your event without the right tools. Attendees show
15 Nov, 2019 // 6 min read
Event organisers spend their days surrounded by bright neon-coloured sticky notes, trying to make sense of information available on disparate systems, and staring at spreadsheets until their eyes glaze over. That’s why modern meeting and event organisers are automating and centralising their disparate systems, spreadsheets and sticky notes by turning to event management technology. The
31 Oct, 2019 // 15 min read
Smartphones and mobile apps have been with us for a long time now. The need for real-time information, instant communication, and simplifying daily tasks due to the ease of convenience has made them a necessary part of our lives today. We hire cabs, buy movie tickets, get groceries, and manage our personal finances through mobile
21 Oct, 2019 // 3 min read
Are your attendees becoming ‘ghosts’ at your events? Do they simply vanish into the corridors of your venue and are never seen or heard of again? This happens when your registration process doesn’t have the required tools to track attendee activity. Registration is a critical part of organising a successful event. If you have an
19 Sep, 2019 // 4 min read
To organise a successful event, you need to make sure your registration game is on point – that means getting the maximum number of attendees through the door in a short time. Event registration includes many aspects, and none is more important than badging. If you are organising a large-scale conference or trade show, then
02 Aug, 2019 // 15 min read
It’s the morning of the event. You wake up with a handwritten name badge stuck to your forehead – one out of the 800 badges you were trying to alphabetise last night in your hotel room. You then open your phone to see four missed calls from your sponsor, asking you to change the entire
12 Jul, 2019 // 6 min read
Over the past decade, social media has transformed the way we live. From being merely a platform to share pics of breakfasts, pets and our latest vacation trip, it has now become a juggernaut that powers the global engine of business and growth. According to the Global Digital Report 2019, the total number of social
01 Jul, 2019 // 10 min read
Conferences are flagship events that form the foundation of your business growth strategy. They are a critical vehicle to drive modern communication – be it for internal events like sales meetings, board retreats, training seminars, or to reach out key stakeholders through product launches, press briefings, and annual general meetings. Whether you want to increase