24 Apr, 2020 // 7 min read
The world as we know has changed dramatically over the past few months. Work environments have shifted to homes, business travel has bottomed out, and organisations have found themselves...
07 Apr, 2020 // 4 min read
Even though the world is shifting towards online networking and virtual events, it’s undeniable that in-person interactions will continue to be an integral part of our future. Whether you are looking to increase leads, expand your brand presence, or drive business growth, there’s no better way to do it by meeting your prospects and customers
07 Apr, 2020 // 5 min read
According to IBTM World’s Trends Watch report 2019, the Virtual Experience Economy is the next iteration of the Experience Economy and will accelerate the merger of digital and live events in 2020. However, as current trends suggest, virtual experiences have already been embraced as the new normal, with event planners pivoting towards virtual events to
03 Apr, 2020 // 6 min read
Finding the ideal event venue is one of the most critical decisions you need to make as an event organiser. A gorgeous venue at a great location that’s easily accessible can be the biggest draw for your event. While current challenges and changing circumstances may deter people from meeting up physically, live events will continue
31 Mar, 2020 // 20 min read
By Madison Layman The meeting and event industry is no stranger to crisis. Natural disasters, political unrest, health scares, or an unimaginable act can happen at any time, anywhere in the world. Event organisers must be prepared to pivot and act quickly. You’ve likely dealt with one-off event disruptions for years, and hopefully have a
20 Mar, 2020 // 18 min read
By Madison Layman The value of face-to-face interaction will never go away, but there are times when going virtual is a necessary part of your event programme. But how do you turn a multi-day conference, filled with networking opportunities, educational sessions, and the attendee insights they generate into a virtual one? And once you do,
10 Mar, 2020 // 10 min read
From the sound of it, being in the events industry seems like a glamorous role to play. While that is true to some extent, there’s a lot of labour and hard work involved behind the scenes. Whether it be a small or large-scale event, an event organiser needs to put their best efforts to make
25 Feb, 2020 // 8 min read
The role of an event organiser has become mind-bogglingly broad in its scope. From selecting venues, food, speakers, room layouts, DJs, and managing the budget to laying out an effective marketing plan, event organisers must ensure all aspects of the event come together. This means long hours of slogging it out, dealing with multiple clients
03 Feb, 2020 // 5 min read
Most event organisers are of the impression that a mobile event app should be used only for external events that generate business, like trade shows, seminars and conferences. Nothing could be further from the truth. Whether it is large company-wide events to communicate the goals of the organisation, or offsite retreats and trainings to boost
31 Jan, 2020 // 9 min read
The journey of an event marketer is akin to that of a fictional hero. Despite showing unwavering determination and will to execute a perfect event programme, the event marketer can’t slog it out alone. There is a need to get onboard a team of experts, partners and vendors to plan, manage and execute the event