02 Aug, 2019 // 15 min read
9 Ways to Reduce Your Invisible Workload
It’s the morning of the event. You wake up with a handwritten name badge stuck to your forehead – one out of the 800 badges you were trying to...
12 Jul, 2019 // 6 min read
How a Social Media Wall Makes Your Event Infinitely Better!
Over the past decade, social media has transformed the way we live. From being merely a platform to share pics of breakfasts, pets and our latest vacation trip, it has now become a juggernaut that powers the global engine of business and growth. According to the Global Digital Report 2019, the total number of social
01 Jul, 2019 // 10 min read
Your Complete Guide to Conference Management
Conferences are flagship events that form the foundation of your business growth strategy. They are a critical vehicle to drive modern communication – be it for internal events like sales meetings, board retreats, training seminars, or to reach out key stakeholders through product launches, press briefings, and annual general meetings. Whether you want to increase
07 Jun, 2019 // 15 min read
A Must-Know Guide To Corporate Event Planning
Events in a corporate environment are often staged to communicate company strategy, change internal company behaviour, launch a product or service, motivate, train or reward staff, or influence the external behaviour of customers towards the brand. In many instances, they bring company employees together, support wider marketing or sales initiatives, incentivise team achievements, or entertain
08 May, 2019 // 3 min read
How to Gather Vital Data Onsite at Your Events
In the digital age, it has become very easy for marketers to know just about everything their prospects and customers are doing on their website and other digital channels. However, despite live events providing some of the most valuable prospect and customer data and insights, many marketers aren’t taking advantage of all the great intel gathered during
30 Apr, 2019 // 15 min read
The Ultimate Guide to Event Management Best Practices 2019
The world in which the event planner now operates is changing at an accelerated pace. We live in an increasingly mobile-first, digitised society and delegate expectations have shifted accordingly. Whether it’s an internal employee training workshop, an executive dinner, or a large-scale corporate seminar or trade-show, attendees are demanding ever-more personalised experiences. However, with a
27 Mar, 2019 // 7 min read
Evolving Event Technology – A Challenge in the Event Industry?
The first quarter of 2019 is just about up, bringing with it the Brexit deadline. March also sees the publishing of Event Academy’s Industry Trend Report 2019, and it’s no surprise that the report reveals event experts and other respondents regard Brexit as one of the biggest challenges of the year, with the knock-on effect
13 Feb, 2019 // 5 min read
How to Engage While You’re Onstage With a Mobile Event App
Have you ever heard of “nomophobia” before? Nomophobia is the fear of being without one’s phone. Whether or not you’ve heard the word before, you’re probably very familiar with the fear. People are emotionally connected to their phones. They feel anxious if they miss a text. Phones are so ingrained in our lives now that
21 Jan, 2019 // 5 min read
Top 10 Questions You Should Ask Before Buying Event Management Software
Planning an event is never an easy task. While issues of logistics and costs persist with every event, they become more pronounced when you need to organise a large-scale corporate event or business conference. For event planners, any error or oversight on their part for a critical event involving various complexities could even sound the
10 Jan, 2019 // 3 min read
Event Technology Drives Engagement
As events continue to grow in popularity, they’re earning a larger slice of marketing budgets. Forrester Research reports that roughly 25 percent of the average B2B marketing budget goes to events, underscoring their value and impact. As the modern marketing mix evolves to a blend of digital strategy, technology, and systems, many still view events as