Conference Management Guide

Your Complete Guide to Conference Management

Conferences are flagship events that form the foundation of your business growth strategy.  They are a critical vehicle to drive modern communication – be it for internal events like sales meetings, board retreats, training seminars, or to reach out key stakeholders through product launches, press briefings, and annual general meetings. Whether you want to increase


A Must-Know Guide To Corporate Event Planning

Events in a corporate environment are often staged to communicate company strategy, change internal company behaviour, launch a product or service, motivate, train or reward staff, or influence the external behaviour of customers towards the brand. In many instances, they bring company employees together, support wider marketing or sales initiatives, incentivise team achievements, or entertain


Giant Mobile app

The Secrets to Event App Success

CrowdCompass’ Mobile App Benchmark Report reveals the secrets to increased adoption and engagement rates for event apps. Last summer, the mobile app ecosystem turned 10 years old. This is an industry that didn’t exist prior to 2008. Yet it now sees almost 200 billion yearly downloads from both the App Store, Google Play and Amazon


Lead Scanning - data gathering

How to Gather Vital Data Onsite at Your Events

In the digital age, it has become very easy for marketers to know just about everything their prospects and customers are doing on their website and other digital channels. However, despite live events providing some of the most valuable prospect and customer data and insights, many marketers aren’t taking advantage of all the great intel gathered during


The Ultimate Guide to Event Management Best Practices 2020

The world in which the event planner now operates is changing at an accelerated pace. We live in an increasingly mobile-first, digitised society and delegate expectations have shifted accordingly. Whether it’s an internal employee training workshop, an executive dinner, or a large-scale corporate seminar or trade-show, attendees are demanding ever-more personalised experiences. However, with a


Event Tech Challenge

Evolving Event Technology – A Challenge in the Event Industry?

The first quarter of 2019 is just about up, bringing with it the Brexit deadline. March also sees the publishing of Event Academy’s Industry Trend Report 2019, and it’s no surprise that the report reveals event experts and other respondents regard Brexit as one of the biggest challenges of the year, with the knock-on effect


Mobile App Event Engagement

How to Engage While You’re Onstage With a Mobile Event App

Have you ever heard of “nomophobia” before? Nomophobia is the fear of being without one’s phone. Whether or not you’ve heard the word before, you’re probably very familiar with the fear. People are emotionally connected to their phones. They feel anxious if they miss a text.  Phones are so ingrained in our lives now that


Top 10 Questions You Should Ask Before Buying Event Management Software

Organising an event is never an easy task, but you can minimise a lot of headache by investing in a good event management software. While issues of logistics and costs persist with every event, they can become more pronounced when you need to organise a large-scale corporate event or business conference. For any event organiser,


Event Engagement

Event Technology Drives Engagement

As events continue to grow in popularity, they’re earning a larger slice of marketing budgets. Forrester Research reports that roughly 25 percent of the average B2B marketing budget goes to events, underscoring their value and impact. As the modern marketing mix evolves to a blend of digital strategy, technology, and systems, many still view events as