Secrets to success

The Secrets of Event Marketing and Management Success

Live events don’t have to be budget drainers. They can actually be big money-makers for your organisation. Forrester research shows that successful organisations allocate nearly 25% of their B2B budgets on events, noting that these in-person events are the second most effective marketing tactic. This is normally quite an even split between events you attend


MICE Outlook 2020

American Express paints healthy MICE outlook for 2020

Global meeting planners are confident in what they do, with more than 70% remaining optimistic about the health of the sector in the year ahead. This is according to the 2020 Global Meetings and Events Forecast report from American Express Meetings & Events. The ninth annual Global Meetings and Events Forecast from American Express Meetings


Perfect Mobile Event App

How To Select The Perfect Mobile Event App

Smartphones and mobile apps have been with us for a long time now. The need for real-time information, instant communication, and simplifying daily tasks due to the ease of convenience has made them a necessary part of our lives today. We hire cabs, buy movie tickets, get groceries, and manage our personal finances through mobile


Event Management Tips To Reduce Stress

7 Event Management Tips to Minimise Stress and Make Your Life Easier!

“Until we can manage time, we can manage nothing else.” ~ Peter F. Drucker Organising an event is a stressful experience that can take a serious toll on your mental and physical health. The job of an event organiser has been yet again ranked among the most stressful jobs in the world in 2019, reinforcing


Cvent CONNECT Europe 2019

A delegate’s eye-view of Cvent CONNECT Europe 2019

Our roving blogger, Mike Fletcher, headed to the Intercontinental London – The O2 to report on two days packed with education, debate, inspiration and Cvent technology at Cvent CONNECT Europe 2019. Taking my seat early in the UK’s largest pillar-free ballroom to await the opening keynote from Cvent’s Founder and CEO, Reggie Aggarwal, I found


Attendance Tracking Events

Attendance Tracking is Crucial To Your Event’s Success – Learn How!

Are your attendees becoming ‘ghosts’ at your events? Do they simply vanish into the corridors of your venue and are never seen or heard of again? This happens when your registration process doesn’t have the required tools to track attendee activity. Registration is a critical part of organising a successful event. If you have an


The Invisible Workload of registration - badge printing

Wellbeing in Events – Are You Feeling Overwhelmed?

Improvements in workplace wellbeing can’t disguise the fact that more needs to happen to protect the mental health of event professionals. Almost half of event industry professionals believe that, over the past 12 months, their employers have taken a more active role in trying to improve wellbeing compared with two years ago. This is just


Boost ROI Marketing Events

Five Effective Strategies To Boost ROI of Marketing Events

Events, especially marketing events, are a critical tool in any marketer’s playbook. According to Forrester Research, trade shows and events are the second most effective tactic in the marketing mix, after the company’s website. Forrester also reports that 25% of the average B2B marketing budget is spent on events. And it’s no wonder. Perception changes


Get Social with Cvent CONNECT 2019

Get Social at Cvent CONNECT Europe 2019!

This year’s Cvent CONNECT Europe will be our biggest and best event yet, and we can’t wait for you to see what we have in store for you at the InterContinental London – The O2. If you’re active on social media, this multi-day conference offers the perfect opportunity to leverage your social media influence, connect