Event Branding Guide 101

Developing a strong brand for your event can help build credibility, loyalty, recognition and support. It helps attendees buy-into your brand promise and allows them to feel they are...

cool event promotion ideas

13 Cool Event Promotion Ideas You Need to Try

Have you ever attended a football match, live concert or any major live sporting event? Silly question, I suppose. Maybe you’ve even been lucky enough to attend one of the competitions at the Olympics? Remember what it felt like to be part of that crowd? I’m sure you’d agree that the sheer number of people


Meeting Room Report

What will the Meeting Room of the Future look like?

IACC releases the findings of its annual future-facing survey into planner predictions   ‘The meeting room of the future will need to place greater emphasis on sustainable practices as planners become more conscious of their environmental and social footprint.’ This is one of the key findings from a survey of 250 meeting planners from five


Event Sponsorship Ideas

Six Innovative Event Sponsorship Ideas

B2B events have a come a long way from the tedious, conventional affairs they once were. Where sponsorship branding amounted to nothing more than stands manned by a couple of salespeople handing out engraved pens and monogrammed badges. Today, with the world fully pivoting towards digital, a whole new vista of branding options has opened


People using facial recognition software on their phones

Five Ways Facial Recognition Could Improve your Event

Facial recognition software is already widely used in airports, crowd-control management and other use-cases for which there’s a need to identify large groups of people from an existing database in a non-intrusive way. It is also used to gain access, deliver personalised advertising messages, enhance the mobile user experience, and so much more in our


Man's hand selecting best conference software option

Everything You Need to Know Before Buying Conference Management Software

The demand for capturing actionable business insights from live events such as seminars, tradeshows and conferences has been increasing steadily, causing the global event management software market to expand at an unprecedented pace. The total market size is projected to grow at a CAGR of 11.6% from GBP 4.9 billion in 2018, to reach GBP


Social wall events

How a Social Media Wall Makes Your Event Infinitely Better!

Over the past decade, social media has transformed the way we live. From being merely a platform to share pics of breakfasts, pets and our latest vacation trip, it has now become a juggernaut that powers the global engine of business and growth. According to the Global Digital Report 2019, the total number of social


Event budget cut

Sorry, but we need to cut your budget!

Event planners have always found ways to do more with less. But what happens when your budget gets cut, or the well simply runs dry mid-way through the planning process? According to Leo Platt, managing director of Leopold Marketing, the first thing you should do is, don’t panic! “Take a deep breath, mentally take a


Conference Management Guide

Your Complete Guide to Conference Management

Conferences are flagship events that form the foundation of your business growth strategy.  They are a critical vehicle to drive modern communication – be it for internal events like sales meetings, board retreats, training seminars, or to reach out key stakeholders through product launches, press briefings, and annual general meetings. Whether you want to increase


Social planning

Advanced Social Media for Events: Building a Content Strategy

Most events these days require a social media presence. Channels like Twitter, Instagram, Facebook and LinkedIn help planners to build excitement during the run-up to a major conference or exhibition, bolster engagement among event attendees. They drive FOMO (Fear of Missing Out) for anyone not planning to attend while helping to communicate programme details, promote