The Big Trend for 2020: the Virtual Experience Economy

According to IBTM World’s Trends Watch report 2019, the Virtual Experience Economy is the next iteration of the Experience Economy and will accelerate the merger of digital and live...

Risk Management for Event Planning

Risk Management for Event Planning: What to Do When a Crisis Strikes

The meeting and event industry is no stranger to crisis. Natural disasters, political unrest, health scares, or an unimaginable act can happen at any time, anywhere in the world. Event organisers must be prepared to pivot and act quickly. You’ve likely dealt with one-off event disruptions for years, and hopefully have a crisis management plan


SEO tips for hotels and venues

5 Vital SEO Marketing Tips for Hotels and Venues

It doesn’t need to be said that these are challenging times for the hospitality industry. Recent societal change due to COVID-19 has greatly impacted leisure, meetings and events (MICE) and corporate travel business. Nevertheless, there are methods, such as search engine optimisation (SEO) marketing that will help you maintain your website traffic and prompt new leads. The state of hospitality may dishearten you,


Virtual Events Guide

The Ultimate Guide to Virtual Events in 2020

The value of face-to-face interaction will never go away, but there are times when going virtual is a necessary part of your event programme. But how do you turn a multi-day conference, filled with networking opportunities, educational sessions, and the attendee insights they generate into a virtual one? And once you do, how do you


Festivalisation fever - exploring new event experiences

Event Festivalisation – exploring new attendee experiences

With Glastonbury set to celebrate its 50th anniversary on Worthy Farm in Somerset this year and with almost five million people visiting a UK music festival each and every summer, the popularity of the immersive festival experience has never been higher. In the past few years, event planners have sought to learn and steal from



Newness strategy for events

Is it time to implement a newness strategy for your events?

Why do events fail? According to Sam North, founder of Inflection Point Coaching & Consulting, one reason is that planners usually wait until the maturity point in an event’s life-cycle before considering any sort of significant change. Speaking at International Confex, Sam described how organisers ride the upward curve of launching and growing their event


Event technologist

The Rise of the Event Technologist: Crucial For your Event’s Success?

The role of an event organiser has become mind-bogglingly broad in its scope. From selecting venues, food, speakers, room layouts, DJs, and managing the budget to laying out an effective marketing plan, event organisers must ensure all aspects of the event come together. This means long hours of slogging it out, dealing with multiple clients


Empty Seats

8 Ways to Avoid the Dreaded Event No-Shows

In this hyper-connected world, while we’re never more than a ping, ring, tweet or beep away from conveying a new piece of event-related information, why do planners still suffer with no-shows? You don’t need a degree in psychology to accept that in cases when the event is free-to-attend, no-shows most often occur when the ticket


Top Green Event Ideas

10 Green Event Ideas That Can Make a Huge Difference

The ever-growing concern about the environment and climate change, led by high-profile campaigners like Greta Thunberg and Extinction Rebellion, has accelerated demand for conscious consumerism and sustainable initiatives. More millennials and consumers are choosing to buy and support brands that are committed to the cause of sustainability. This desire to invest in green projects has