Why You Are Not Achieving Event Success

Why You Are Not Achieving Event Success? – 7 Symptoms and Causes

You have put a lot of time, money and effort in organising your event, but the result doesn’t turn out as expected. From a lacklustre audience response and low engagement to poor-quality leads and below-par ROI, your event can underperform on several counts. This can significantly impact your case to execute live events such as


Guide to Event App Adoption

The Complete Guide to Increasing Event App Adoption

Mobile event apps have become an integral part of the modern event planning strategy. When it comes to large events, attendees not only look for mobile events apps, but expect them. From driving pre-event conversations to providing networking opportunities and real-time feedback, these apps offer a myriad of benefits to enhance your event and make


Are you milking it? Using Knowledge to Generate Success

Following the success of Lara Morgan’s keynote speech at Cvent CONNECT Europe 2019, I caught up with Lara to thank her and find out how she found the event. True to her style, she was keen to express how much she merely wanted people to take something useful away from her talk. Completely humble about


Virtual Experience Economy 2020

The Big Trend for 2020 will be….the Virtual Experience Economy

According to IBTM World’s Trends Watch report 2019, launched in Barcelona last month, the Virtual Experience Economy is the next iteration of the Experience Economy and will accelerate the merger of digital and live events during the year ahead. Its emergence is a natural extension of perceived delegate value, where event planners continue to find


Cvent Celebrity

Cvent Celebrity Insider – Q&A With a Cvent Celebrity

Hear from a Celebrity on the ins, outs & everything there is to know about the Cvent Celebrity programme. In today’s marketplace, it’s more important than ever to celebrate your customers, keep them engaged, and reward them for their loyalty. With this idea in mind, we created Cvent Celebrity in 2015, Cvent’s loyalty and rewards



Digital Breadcrumbs

How to Track Your Attendee’s Digital Breadcrumbs at Live Events

Conferences, trade shows and seminars are some of the largest line items in the B2B event marketing budget. As times toughen and budgets are trimmed, measuring the success of live events cannot be based merely on brand exposure and media perception. You need crucial insights and analytics to gauge the ROI of your events and



Small business events

6 Low-Budget Marketing Ideas for Small Business Events

Business events come in all shapes and sizes. As part of the marketing mix, you have large conferences, seminars and trade shows, as well as corporate dinners, incentive programmes and client meetings. With a slowdown in the global economy and prolonged uncertainty over Brexit, it has become necessary for companies to implement belt-tightening measures, which