Guide to Event App Adoption

The Complete Guide to Increasing Event App Adoption

Mobile event apps have become an integral part of the modern event planning strategy. When it comes to large events, attendees not only look for mobile events apps, but expect them. From driving pre-event conversations to providing networking opportunities and real-time feedback, these apps offer a myriad of benefits to enhance your event and make


Are you milking it? Using Knowledge to Generate Success

Following the success of Lara Morgan’s keynote speech at Cvent CONNECT Europe 2019, I caught up with Lara to thank her and find out how she found the event. True to her style, she was keen to express how much she merely wanted people to take something useful away from her talk. Completely humble about


Cvent Celebrity

Cvent Celebrity Insider – Q&A With a Cvent Celebrity

Hear from a Celebrity on the ins, outs & everything there is to know about the Cvent Celebrity programme. In today’s marketplace, it’s more important than ever to celebrate your customers, keep them engaged, and reward them for their loyalty. With this idea in mind, we created Cvent Celebrity in 2015, Cvent’s loyalty and rewards



Digital Breadcrumbs

How to Track Your Attendee’s Digital Breadcrumbs at Live Events

Conferences, trade shows and seminars are some of the largest line items in the B2B event marketing budget. As times toughen and budgets are trimmed, measuring the success of live events cannot be based merely on brand exposure and media perception. You need crucial insights and analytics to gauge the ROI of your events and



Small business events

6 Low-Budget Marketing Ideas for Small Business Events

Business events come in all shapes and sizes. As part of the marketing mix, you have large conferences, seminars and trade shows, as well as corporate dinners, incentive programmes and client meetings. With a slowdown in the global economy and prolonged uncertainty over Brexit, it has become necessary for companies to implement belt-tightening measures, which


Automation Evolution in Event Management

The Automation Evolution in Event Management – Part II

In our last blog, we talked about the struggles of various stages in event planning and how they can be solved via automation. We continue our discussion with the remaining four aspects of event management. Attendee engagement The struggle It’s nearly impossible to gauge attendee engagement at your event without the right tools. Attendees show


Automation Evolution Event Management

The Automation Evolution in Event Management – Part I

Event organisers spend their days surrounded by bright neon-coloured sticky notes, trying to make sense of information available on disparate systems, and staring at spreadsheets until their eyes glaze over. That’s why modern meeting and event organisers are automating and centralising their disparate systems, spreadsheets and sticky notes by turning to event management technology. The