Managing room blocks

Futureproofing Your Hotel Room Block Management Strategy

It doesn’t need to be said that like many others, the hospitality and MICE industry is going through a tough time due to COVID-19. With occupancy dropping and hotels momentarily closing, it’s never been more important to prepare your room block management for the future. This will help in two ways: to navigate current challenges


Risk Management for Event Planning

Risk Management for Event Planning: What to Do When a Crisis Strikes

The meeting and event industry is no stranger to crisis. Natural disasters, political unrest, health scares, or an unimaginable act can happen at any time, anywhere in the world. Event organisers must be prepared to pivot and act quickly. You’ve likely dealt with one-off event disruptions for years, and hopefully have a crisis management plan


SEO tips for hotels and venues

5 Vital SEO Marketing Tips for Hotels and Venues

It doesn’t need to be said that these are challenging times for the hospitality industry. Recent societal change due to COVID-19 has greatly impacted leisure, meetings and events (MICE) and corporate travel business. Nevertheless, there are methods, such as search engine optimisation (SEO) marketing that will help you maintain your website traffic and prompt new leads. The state of hospitality may dishearten you,


Festivalisation fever - exploring new event experiences

Event Festivalisation – exploring new attendee experiences

With Glastonbury set to celebrate its 50th anniversary on Worthy Farm in Somerset this year and with almost five million people visiting a UK music festival each and every summer, the popularity of the immersive festival experience has never been higher. In the past few years, event planners have sought to learn and steal from


Newness strategy for events

Is it time to implement a newness strategy for your events?

Why do events fail? According to Sam North, founder of Inflection Point Coaching & Consulting, one reason is that planners usually wait until the maturity point in an event’s life-cycle before considering any sort of significant change. Speaking at International Confex, Sam described how organisers ride the upward curve of launching and growing their event


Event technologist

The Rise of the Event Technologist: Crucial For your Event’s Success?

The role of an event organiser has become mind-bogglingly broad in its scope. From selecting venues, food, speakers, room layouts, DJs, and managing the budget to laying out an effective marketing plan, event organisers must ensure all aspects of the event come together. This means long hours of slogging it out, dealing with multiple clients


Crowne Plaza Hamburg

MICE Venue of the Month: Crowne Plaza Hamburg – City Alster

Over the course of 2019, the Crowne Plaza Hamburg – City Alster underwent a complete transformation, tailored to meet the demands of the modern business traveller. The hotel is now a flagship for the Crowne Plaza brand, leading the way for a new standard of business travel. The hotel was subject to a complete renovation


Courtyard by Marriott

MICE Venue of the Month: Courtyard Paris Gare de Lyon by Marriott

Courtyard by Marriott is a new property in the heart of Paris. It is situated opposite the Gare de Lyon train station, serving as both a domestic and international travel hub for millions of passengers each year. This dynamic area of the city is also home to numerous co-working spaces and start-up incubators, making the


Empty Seats

8 Ways to Avoid the Dreaded Event No-Shows

In this hyper-connected world, while we’re never more than a ping, ring, tweet or beep away from conveying a new piece of event-related information, why do planners still suffer with no-shows? You don’t need a degree in psychology to accept that in cases when the event is free-to-attend, no-shows most often occur when the ticket