MICE Business Content Marketing

Attracting MICE Business with a Great Content Marketing Strategy

Attracting MICE business can be as simple as making yourself a source of trust for event planners, and content marketing is a great way to achieve this. A content marketing strategy can: Increase brand awareness Increase authority on a particular topic Develop trust with prospects and customers Boost website traffic and leads Over the past


Increasing MICE business with VR

5 Trends Shaping the Future of MICE Business

To thrive in the meetings and events industry, hoteliers need to increase MICE business. Then retain it. The hotel, meetings and events industry landscape is changing, and as long as technology continues to advance, it will continue to do so. Hoteliers need to ensure they remain nimble and react to trends as they emerge. It’s


Hotel Adlon Kempinski Berlin: An Icon of Luxury and Distinguished Comfort

The Hotel Adlon Kempinski Berlin welcomes its guests to its newly renovated grand ballroom right next to the Brandenburg Gate. The finest of materials, stylish decors and harmonious colours right-down the details of the hotel interiors. The hotel once again made a clear style statement in favour of classic modernity with the renovation of their


Tips and Ideas from the Top 3 MICE Hotels in Europe

Earlier this year, Cvent released its annual list of Top Meetings Hotels for MICE planners. The list is compiled by analysing meetings and event bookings through the Cvent Supplier Network, one of the world’s largest venue sourcing platforms. MICE performance is analysed according to various criteria, including total requests for proposals (RFPs) and conversion rate.


Man submitting an RFP

The Essential Guide to Venue Sourcing and the RFP Process

If you’re in the meetings and events industry, there’s a good chance you’ll have to send out a request for proposal (RFP) at some point. But what even is an RFP and what does the overall process look like? What is an RFP? An RFP or Request for Proposal is a process by which companies,


Experience Pure Luxury Drenched in Royal Elegance at The Rubens at the Palace, Red Carnation Hotels

The Rubens at the Palace is deceptive – behind its elegant, historic exterior in Victoria lies a collection of flexible meeting and private dining options that are ideal for events and celebrations. This 161-room, five-star hotel with its prestigious address opposite Buckingham Palace, has recently been refurbished to an exceptionally high standard. A regal redesign,


5 Simple Ideas to Grow and Own Your MICE Business

For most hotels, the MICE segment of the business represents up to 15-50% of the revenue potential. An average MICE guest spends almost double the amount of a leisure traveller’s expense. It then stands to reason why hotels and hospitality professionals need to make MICE business a priority. Having said that, while the MICE industry


Find Your Perfect Meeting Space in Dubai

With culture and heritage in the heart of the Middle East, modern architectural marvels and unparalleled entertainment experiences, the United Arab Emirates is a place like no other. Woven into the story of this country, Jumeirah Hotels & Resorts offer guests the opportunity to experience first-hand – the spirit that built this remarkable destination. Jumeirah


DoubleTree by Hilton Manchester Piccadilly: A Smart Choice for Event Planners

DoubleTree by Hilton Hotel Manchester– Piccadilly is a stylish hotel that boasts 285 modern, contemporary and spacious guest rooms. The hotel offers bespoke event organisation experience, ensuring the success of your event. Take a look at the key features that make the hotel an ideal MICE venue in Manchester. Central Location Location and transport links