Building Planner Loyalty: Remember the Power of People

Sometimes, even satisfied customers will check out your competitor next time. According to the Harvard Business Review, satisfying customers does not significantly increase their loyalty to a company or...

Getting Found: Optimise Content to Reach Event Organisers Online

Sure, it’s easy to understand that content plays a key role in any successful marketing plan for a hotel or destination. But a large part of that is making sure that your content is discoverable, because if no one is reading it, what purpose can it serve? Most hospitality professionals understand that they need to

What Makes Hilton Prague Europe’s Top Meeting Hotel?

Cvent released the latest list of Top 50 Meeting Hotels in Europe during IMEX Frankfurt 2019 and Hilton Prague occupied the top most position for the second consecutive year. This proves that the hotel is doing the right thing to attract meeting planners and grow their MICE business. Let’s find out what makes Hilton Prague the

Hotel Okura Amsterdam: Where East meets West

Hotel Okura Amsterdam is a Japanese masterpiece uniquely intertwined with Dutch culture. Situated on the banks of the Amstel Canal, the 23-storey skyscraper stands as a remarkable building in the low-rise Amsterdam, gazing over the breathtaking city skyline. The hotel is just a 15-minute drive from the Schiphol International Airport and is conveniently accessible by

3 Ways to Stay Top of Mind with Planners After the Event

To earn future MICE business from past clients, it is of course essential that you provide the best service possible onsite. But it’s also important to continue to engage with them after the event and stay on their minds as they make future sourcing decisions. Why? Repeat customers boost the bottom line. It costs five

Crowne Plaza Brussels – Le Palace: An Epitome of Royal Elegance

Premium Location Located in the heart of Brussels, Crowne Plaza® Brussels – Le Palace hotel adds luxury, charm and sophistication to your business trips. Historically, the hotel was once the home of the benign Princess of Monaco, Grace Kelly, and is an Art Nouveau masterpiece. Situated near the Brussels airport, the hotel building stands right

A new ‘Blu’ in Czech Republic: Radisson Blu Hotel, Prague

The Radisson Blu Hotel, Prague is a re-branding of an existing hotel in the Czech Republic and has been renovated and redesigned in 2019. Nestled at the heart of Charles Square, the hotel base puts you in a prime location whether travelling for business or leisure. Located between Prague’s Old Town and New Town, the

Technology Helps Consolidate Meetings and Business Travel Programmes

At many companies, different departments oversee the planning of small offsite meetings and the procurement and booking processes for corporate business travel. In addition, small events are often charged on corporate credit cards, and the expensing is categorised under general travel and entertainment, rather than business development. That discrepancy causes inefficiencies, including a lack of

Now What? How to Prioritise MICE Leads After You Get the RFP

For hotels and venues, it’s of course important to optimise marketing strategies to take advantage of the digital channels used by meeting planners. But that’s only the first step. As those marketing tactics deliver and the RFPs come in, venues need to learn how to prioritise MICE leads. Culling through the sheer volume of RFPs

5 Strategies for Attracting International Planners

Hoteliers looking to increase their MICE business shouldn’t limit themselves to attracting events domestically. There are ample opportunities to reach out to international planners in ways that will resonate with them and build business from abroad. Here’s a look at five top ideas. 1. Market in Similar Destinations Outside Your Country Identify the international locations