26 Mar, 2020 // 10 min read
It doesn’t need to be said that these are challenging times for the hospitality industry. Recent societal change due to COVID-19 has greatly impacted leisure, meetings and events (MICE) and corporate travel business. Nevertheless, there are...
11 Mar, 2020 // 8 min read
With hotels facing so many challenges due to Coronavirus (COVID-19), it’s never been more important to seize every opportunity to win future MICE business. Having an effective, efficient RFP management process is essential to increasing your chances of winning this business. This blog will explain how hoteliers can create an RFP process that will help
10 Feb, 2020 // 10 min read
How much do you know about venue marketing for the meetings, incentives, conferences & events (MICE) industry? The way you portray your venue online has a huge impact on leads and revenue. A great marketing strategy can mean the difference between a thriving MICE business and a mediocre one. Here’s how you can reach more
31 Jan, 2020 // 3 min read
Event planner demographics and mindsets are shifting. So to continue earning profitable MICE business, quick progression is essential. This means finding the right technology for your planners and guests, learning new best practices. It’s also essential to understand and apprehend your buyers’ wants and needs in 2020. What better way to get ahead than to
23 Jan, 2020 // 5 min read
2020 will see leaps in eco-friendly practices, and sustainable hotel management is no exception. Greta Thunberg, the Swedish environmental advocate, made waves with her talks for change. She’s notorious for butting heads with world leaders such as Donald Trump and sailing 3000 miles across the Atlantic on a zero-carbon yacht. According to a UNEP report,
09 Jan, 2020 // 5 min read
Aside from popularising avocado on toast, millennials have made a substantial change to the modern world. And this includes the event industry. Generation Z, following by example, are making waves of their own. They are set to be the most disruptive generation yet. By 2030, most of Generation Z will be in their 20s and
13 Dec, 2019 // 4 min read
Delighting event planners can be as simple as providing what was promised, then surprising them with something extra. Building and maintaining planner partnerships play a vital role in ensuring repeat business, upsells and all-around happy planners. When your planners are happy, they’re more likely to recommend your venue to others, and that’s why this add-on
05 Dec, 2019 // 6 min read
If you have social media, you might be guilty of uploading images of latte art or an indulgent dessert from a restaurant or hotel. But, what if we told you that this is how businesses create buzz, and in turn, demand from not only guests but also corporate event planners. Utilising Instagram for the meetings,
28 Nov, 2019 // 5 min read
Attracting MICE business can be as simple as making yourself a source of trust for event planners, and content marketing is a great way to achieve this. A content marketing strategy can: Increase brand awareness Increase authority on a particular topic Develop trust with prospects and customers Boost website traffic and leads Over the past
22 Nov, 2019 // 6 min read
To thrive in the meetings and events industry, hoteliers need to increase MICE business. Then retain it. The hotel, meetings and events industry landscape is changing, and as long as technology continues to advance, it will continue to do so. Hoteliers need to ensure they remain nimble and react to trends as they emerge. It’s