01 Jul, 2020 // 9 min read
It’s critical all parties in the meetings and events industry work together to support each other, especially as the industry adapts and recovers. Now, more than ever, it’s important that...
15 Jun, 2020 // 13 min read
Relevant and engaging hotel video marketing is a proven way to reach potential guests, and event planners. In fact, Google discovered that 56% of people traveling on business, and 35% of those on pleasure trips, interacted at some point with hospitality-related videos. Read on to discover how videos drive direct bookings, and learn must-know hotel video marketing tips
28 May, 2020 // 12 min read
How will your hotel or venue ensure in-person events in a post-COVID-19 world are as safe as can be? As hotels reopen their doors worldwide, the safety of guests is paramount – from food and beverage to accommodating hybrid events, social distancing and sanitation protocols. Safe in-person meetings and events will take precedence and, in
13 May, 2020 // 6 min read
Restarting your hospitality business in a time of COVID-19 means staying prepared for MICE business later in the year. With social distancing still in place and large gatherings on hold, now is the time to ramp up your virtual venue marketing to help planners as they source for future events. By providing virtual tours, virtual
04 May, 2020 // 11 min read
These are challenging times, but they’ve also brought us together in unexpected ways. As we forge ahead, it helps to be mindful of the good deeds and helping hands that will get us through this downturn. Discover ways hotels can stay prepared for MICE business after COVID-19 Great ideas empower us to thrive and move toward a
29 Apr, 2020 // 10 min read
As hotels and venues adapt to a new social and business environment, event planners, too, are pivoting to keep up with a new normal, brought on by the COVID-19 crisis. Your hotel marketing needs to pivot, and your first step should be to appeal to event planners new priorities and responsibilities. Planners are working from
14 Apr, 2020 // 5 min read
With lockdowns and self-isolation affecting the majority of the world, virtual venue marketing is taking precidence. We need to look for cost-efficient and impactful ways to stay digitally visible, relevant and intriguing to our buyers. But why is virtual venue marketing so important at a time like this? Event planners aren’t just cancelling; they’re postponing and many
26 Mar, 2020 // 10 min read
It doesn’t need to be said that these are challenging times for the hospitality industry. Recent societal change due to COVID-19 has greatly impacted leisure, meetings and events (MICE) and corporate travel business. Nevertheless, there are methods, such as search engine optimisation (SEO) marketing that will help you maintain your website traffic and prompt new leads. The state of hospitality may dishearten you,
11 Mar, 2020 // 8 min read
With hotels facing so many challenges due to Coronavirus (COVID-19), it’s never been more important to seize every opportunity for request for proposal (RFP) success. Having an effective, efficient RFP process is essential to increasing your chances of winning this business. This blog will explain how hoteliers can create a process that will help when
10 Feb, 2020 // 10 min read
How much do you know about venue marketing for the meetings, incentives, conferences & events (MICE) industry? The way you portray your venue online has a huge impact on leads and revenue. A great marketing strategy can mean the difference between a thriving MICE business and a mediocre one. Here’s how you can reach more