MICE Business Content Marketing

Attracting MICE Business with a Great Content Marketing Strategy

Attracting MICE business can be as simple as making yourself a source of trust for event planners, and content marketing is a great way to achieve this. A content marketing strategy can: Increase brand awareness Increase authority on a particular topic Develop trust with prospects and customers Boost website traffic and leads Over the past


Increasing MICE business with VR

5 Trends Shaping the Future of MICE Business

To thrive in the meetings and events industry, hoteliers need to increase MICE business. Then retain it. The hotel, meetings and events industry landscape is changing, and as long as technology continues to advance, it will continue to do so. Hoteliers need to ensure they remain nimble and react to trends as they emerge. It’s


Tips and Ideas from the Top 3 MICE Hotels in Europe

Earlier this year, Cvent released its annual list of Top Meetings Hotels for MICE planners. The list is compiled by analysing meetings and event bookings through the Cvent Supplier Network, one of the world’s largest venue sourcing platforms. MICE performance is analysed according to various criteria, including total requests for proposals (RFPs) and conversion rate.


5 Simple Ideas to Grow and Own Your MICE Business

For most hotels, the MICE segment of the business represents up to 15-50% of the revenue potential. An average MICE guest spends almost double the amount of a leisure traveller’s expense. It then stands to reason why hotels and hospitality professionals need to make MICE business a priority. Having said that, while the MICE industry


Man submitting an RFP

Getting Found: Optimise Content to Reach Event Organisers Online

Sure, it’s easy to understand that content plays a key role in any successful marketing plan for a hotel or destination. But a large part of that is making sure that your content is discoverable, because if no one is reading it, what purpose can it serve? Most hospitality professionals understand that they need to


Cvent Connect Europe 2018: Hospitality Cloud Agenda is now LIVE!

The Hospitality Cloud agenda for Cvent CONNECT Europe 2018 is now  ! The second Cvent CONNECT Europe is all set to be held on 1st and 2nd October 2018 at The Business Design Centre in London. And this year, the conference sessions are categorised into five different types: Industry Trends, Solution Sessions, Best Practices, Connection Round Tables and Road-map Talks. If you’ve


Cvent CONNECT Europe 2017 Hospitality Cloud Highlights 

In October, hundreds of members of the global MICE and travel community came together in London to attend our inaugural Cvent CONNECT Europe. Guests heard about new technologies and upgrades that Cvent is building as well as the key industry trends and how to further leverage the power of your events. Lots of time to


Webinar Series: Master Hotelier in Three Sessions

Hospitality sales and marketing professionals don’t have it easy. Not only do they have to work towards building a customer acquisition machine for their hotel, they also have to be accountable for the profit and loss. As an initiative to help sales and marketing professionals become masters of their trades, we’re launching a three-part webinar series,


4 Tips for Winning More Corporate Transient and MICE Business

With RevPAR (Revenue per available room) growing substantially in the past few years, many hoteliers are seeking to drive further profitable growth by focussing on segments that will help maximise their margins. Clearly, business travellers can provide hotels with a high potential for profit. Corporate transient and MICE travellers typically pay a higher nightly room