07 Apr, 2020 // 5 min read
According to IBTM World’s Trends Watch report 2019, the Virtual Experience Economy is the next iteration of the Experience Economy and will accelerate the merger of digital and live...
13 Mar, 2020 // 4 min read
With Glastonbury set to celebrate its 50th anniversary on Worthy Farm in Somerset this year and with almost five million people visiting a UK music festival each and every summer, the popularity of the immersive festival experience has never been higher. In the past few years, event planners have sought to learn and steal from
19 Feb, 2020 // 5 min read
Event Academy’s 2020 Event Industry and Trend Report is now live. Taken from professionals working across different sectors in the events industry, we believe it provides a valuable cross-section of opinion. One significant change in this year’s report is the rise of sustainable events. Seemingly out of nowhere, sustainability has become the number one challenge
12 Feb, 2020 // 9 min read
The ever-growing concern about the environment and climate change, led by high-profile campaigners like Greta Thunberg and Extinction Rebellion, has accelerated demand for conscious consumerism and sustainable initiatives. More millennials and consumers are choosing to buy and support brands that are committed to the cause of sustainability. This desire to invest in green projects has
10 Feb, 2020 // 5 min read
Did you know the average person working in Britain spends 3,507 days at work during their career? This totals around 84,00 hours over the course of a lifetime, which doesn’t include the 14,053 hours travelling to and from work. With all that time spent dedicated to working life, it seems only natural to want to find
17 Jan, 2020 // 3 min read
Welcoming 2020 and reflecting on 2019 in Cvent Celebrity It’s been an incredible year for Cvent Celebrity, Cvent’s customer loyalty programme. In 2019, Cvent Celebrity welcomed over 3,000 new members from the meetings and hospitality industries taking the total number of Celebrities to over 7,700. Cvent Celebrity is designed to educate, connect and celebrate Cvent
11 Dec, 2019 // 10 min read
Following the success of Lara Morgan’s keynote speech at Cvent CONNECT Europe 2019, I caught up with Lara to thank her and find out how she found the event. True to her style, she was keen to express how much she merely wanted people to take something useful away from her talk. Completely humble about
02 Dec, 2019 // 5 min read
A call for event organisers to align their sustainability initiatives to the UN’s 17 Sustainable Development Goals isn’t just good for the planet, it may also ensure the future of the industry. In September 2019, heads of state and global Governments gathered at the United Nations headquarters in New York to review progress in the
15 Nov, 2019 // 6 min read
Event organisers spend their days surrounded by bright neon-coloured sticky notes, trying to make sense of information available on disparate systems, and staring at spreadsheets until their eyes glaze over. That’s why modern meeting and event organisers are automating and centralising their disparate systems, spreadsheets and sticky notes by turning to event management technology. The
11 Nov, 2019 // 5 min read
According to a recent study by the Global Business Travel Association (GBTA), 50% of all corporate meetings are classed as ‘small’ or ‘simple’. What’s more, agency Banks Sadler reported at last month’s Cvent Connect that these small meetings make up around 80% of some of their key clients’ events portfolio. Usually defined as a small