The Big Trend for 2020: the Virtual Experience Economy

According to IBTM World’s Trends Watch report 2019, the Virtual Experience Economy is the next iteration of the Experience Economy and will accelerate the merger of digital and live...

Festivalisation fever - exploring new event experiences

Event Festivalisation – exploring new attendee experiences

With Glastonbury set to celebrate its 50th anniversary on Worthy Farm in Somerset this year and with almost five million people visiting a UK music festival each and every summer, the popularity of the immersive festival experience has never been higher. In the past few years, event planners have sought to learn and steal from


Waste

Sustainable Events: Biggest Challenge for Event Professionals in 2020?

Event Academy’s 2020 Event Industry and Trend Report is now live. Taken from professionals working across different sectors in the events industry, we believe it provides a valuable cross-section of opinion. One significant change in this year’s report is the rise of sustainable events. Seemingly out of nowhere, sustainability has become the number one challenge


Top Green Event Ideas

10 Green Event Ideas That Can Make a Huge Difference

The ever-growing concern about the environment and climate change, led by high-profile campaigners like Greta Thunberg and Extinction Rebellion, has accelerated demand for conscious consumerism and sustainable initiatives. More millennials and consumers are choosing to buy and support brands that are committed to the cause of sustainability. This desire to invest in green projects has


Cvent Europe Recognised as Centre of Excellence in Wellbeing

Did you know the average person working in Britain spends 3,507 days at work during their career? This totals around 84,00 hours over the course of a lifetime, which doesn’t include the 14,053 hours travelling to and from work. With all that time spent dedicated to working life, it seems only natural to want to find


Cvent Celebrity Hall of Fame Awards, 2019

Welcoming 2020 and reflecting on 2019 in Cvent Celebrity It’s been an incredible year for Cvent Celebrity, Cvent’s customer loyalty programme. In 2019, Cvent Celebrity welcomed over 3,000 new members from the meetings and hospitality industries taking the total number of Celebrities to over 7,700. Cvent Celebrity is designed to educate, connect and celebrate Cvent


Are you milking it? Using Knowledge to Generate Success

Following the success of Lara Morgan’s keynote speech at Cvent CONNECT Europe 2019, I caught up with Lara to thank her and find out how she found the event. True to her style, she was keen to express how much she merely wanted people to take something useful away from her talk. Completely humble about



Automation Evolution Event Management

The Automation Evolution in Event Management – Part I

Event organisers spend their days surrounded by bright neon-coloured sticky notes, trying to make sense of information available on disparate systems, and staring at spreadsheets until their eyes glaze over. That’s why modern meeting and event organisers are automating and centralising their disparate systems, spreadsheets and sticky notes by turning to event management technology. The


Small meetings event management

Small Meetings – the next frontier of meetings management

According to a recent study by the Global Business Travel Association (GBTA), 50% of all corporate meetings are classed as ‘small’ or ‘simple’. What’s more, agency Banks Sadler reported at last month’s Cvent Connect that these small meetings make up around 80% of some of their key clients’ events portfolio. Usually defined as a small