Industry Archives

11 Dec, 2019 // 10 min read

Are you milking it? Using Knowledge to Generate Success

Following the success of Lara Morgan’s keynote speech at Cvent CONNECT Europe 2019, I caught up with Lara to thank her and find out how she found the event....

09 Dec, 2019 // 5 min read

The Big Trend for 2020 will be….the Virtual Experience Economy

According to IBTM World’s Trends Watch report 2019, launched in Barcelona last month, the Virtual Experience Economy is the next iteration of the Experience Economy and will accelerate the merger of digital and live events during the year ahead. Its emergence is a natural extension of perceived delegate value, where event planners continue to find

02 Dec, 2019 // 5 min read

How to help the United Nations achieve its 2030 Agenda for Sustainable Development

A call for event organisers to align their sustainability initiatives to the UN’s 17 Sustainable Development Goals isn’t just good for the planet, it may also ensure the future of the industry. In September 2019, heads of state and global Governments gathered at the United Nations headquarters in New York to review progress in the

15 Nov, 2019 // 6 min read

The Automation Evolution in Event Management – Part I

Event organisers spend their days surrounded by bright neon-coloured sticky notes, trying to make sense of information available on disparate systems, and staring at spreadsheets until their eyes glaze over. That’s why modern meeting and event organisers are automating and centralising their disparate systems, spreadsheets and sticky notes by turning to event management technology. The

11 Nov, 2019 // 5 min read

Small Meetings – the next frontier of meetings management

According to a recent study by the Global Business Travel Association (GBTA), 50% of all corporate meetings are classed as ‘small’ or ‘simple’. What’s more, agency Banks Sadler reported at last month’s Cvent Connect that these small meetings make up around 80% of some of their key clients’ events portfolio. Usually defined as a small

06 Nov, 2019 // 4 min read

American Express paints healthy MICE outlook for 2020

Global meeting planners are confident in what they do, with more than 70% remaining optimistic about the health of the sector in the year ahead. This is according to the 2020 Global Meetings and Events Forecast report from American Express Meetings & Events. The ninth annual Global Meetings and Events Forecast from American Express Meetings

23 Oct, 2019 // 7 min read

A delegate’s eye-view of Cvent CONNECT Europe 2019

Our roving blogger, Mike Fletcher, headed to the Intercontinental London – The O2 to report on two days packed with education, debate, inspiration and Cvent technology at Cvent CONNECT Europe 2019. Taking my seat early in the UK’s largest pillar-free ballroom to await the opening keynote from Cvent’s Founder and CEO, Reggie Aggarwal, I found

13 Sep, 2019 // 4 min read

DDR and Meetings Spend Rises Signal Industry Positivity…

…But how price-focused are event organisers? Average spend per meeting is on the rise, alongside venue day delegate rates (DDR) according to two recently published pieces of industry research. The HBAA Meetings Barometer reveals an 8.8% increase in the average spend per meeting to £2,144 during the past 12 months. The average spend per delegate

Sustainable Events Positive Impact Survey

28 Aug, 2019 // 3 min read

Creating Sustainable Events of the Future – Contribute Your Part!

Sustainability and environmental issues like climate change have risen to the forefront of challenges faced by the global economy in recent years. Corporate Social Responsibility (CSR) is now an integral part of a company’s identity. What’s more, relationships with stakeholders and the public are infused with ethical principles based around the well-being, economic development, and