The Big Trend for 2020: the Virtual Experience Economy

According to IBTM World’s Trends Watch report 2019, the Virtual Experience Economy is the next iteration of the Experience Economy and will accelerate the merger of digital and live...

Festivalisation fever - exploring new event experiences

Event Festivalisation – exploring new attendee experiences

With Glastonbury set to celebrate its 50th anniversary on Worthy Farm in Somerset this year and with almost five million people visiting a UK music festival each and every summer, the popularity of the immersive festival experience has never been higher. In the past few years, event planners have sought to learn and steal from


Top Green Event Ideas

10 Green Event Ideas That Can Make a Huge Difference

The ever-growing concern about the environment and climate change, led by high-profile campaigners like Greta Thunberg and Extinction Rebellion, has accelerated demand for conscious consumerism and sustainable initiatives. More millennials and consumers are choosing to buy and support brands that are committed to the cause of sustainability. This desire to invest in green projects has



Automation Evolution Event Management

The Automation Evolution in Event Management – Part I

Event organisers spend their days surrounded by bright neon-coloured sticky notes, trying to make sense of information available on disparate systems, and staring at spreadsheets until their eyes glaze over. That’s why modern meeting and event organisers are automating and centralising their disparate systems, spreadsheets and sticky notes by turning to event management technology. The


Small meetings event management

Small Meetings – the next frontier of meetings management

According to a recent study by the Global Business Travel Association (GBTA), 50% of all corporate meetings are classed as ‘small’ or ‘simple’. What’s more, agency Banks Sadler reported at last month’s Cvent Connect that these small meetings make up around 80% of some of their key clients’ events portfolio. Usually defined as a small


MICE Outlook 2020

American Express paints healthy MICE outlook for 2020

Global meeting planners are confident in what they do, with more than 70% remaining optimistic about the health of the sector in the year ahead. This is according to the 2020 Global Meetings and Events Forecast report from American Express Meetings & Events. The ninth annual Global Meetings and Events Forecast from American Express Meetings


Events and Meetings spend

DDR and Meetings Spend Rises Signal Industry Positivity…

…But how price-focused are event organisers? Average spend per meeting is on the rise, alongside venue day delegate rates (DDR) according to two recently published pieces of industry research. The HBAA Meetings Barometer reveals an 8.8% increase in the average spend per meeting to £2,144 during the past 12 months. The average spend per delegate


Meeting Room Report

What will the Meeting Room of the Future look like?

IACC releases the findings of its annual future-facing survey into planner predictions   ‘The meeting room of the future will need to place greater emphasis on sustainable practices as planners become more conscious of their environmental and social footprint.’ This is one of the key findings from a survey of 250 meeting planners from five


5 Strategies for Attracting International Planners

Hoteliers looking to increase their MICE business shouldn’t limit themselves to attracting events domestically. There are ample opportunities to reach out to international planners in ways that will resonate with them and build business from abroad. Here’s a look at five top ideas. 1. Market in Similar Destinations Outside Your Country Identify the international locations