What will the Meeting Room of the Future look like?

IACC releases the findings of its annual future-facing survey into planner predictions   ‘The meeting room of the future will need to place greater emphasis on sustainable practices as...

5 Strategies for Attracting International Planners

Hoteliers looking to increase their MICE business shouldn’t limit themselves to attracting events domestically. There are ample opportunities to reach out to international planners in ways that will resonate with them and build business from abroad. Here’s a look at five top ideas. 1. Market in Similar Destinations Outside Your Country Identify the international locations


4 Ways to Reach Millennial Planners

A lot has been studied and said about the millennial generation — but how can you use those insights to attract millennial planners to your hotel or venue? They’ve entered the business with passion and innovation, but they’re not likely to be influenced by the same factors as their Generation X and baby boomer colleagues.


Best Practice Tips and Trends: Grow into Technology

It’s getting to the point where technology is a part of just about everything. In fact, it’s practically a required part of facilitating and managing events — whether through improved communication with attendees, by streamlining operations, or through a digitally connected and immersive experience. For hoteliers and venue managers, change driven by tech innovation is


Best Practice Tips and Trends: Own Your MICE Business

Hotels and venues looking to capitalise on the thriving MICE travel market should look for specific ways to spotlight the unique character of their property, the local area, and the overall event experience. To make that happen, be sure to tap into the wants and needs of planners and craft packages that work for their


GDPR

Let’s feel better about GDPR

The General Data Protection Regulation is a big deal for all businesses. If you’re responsible for marketing a hotel chain, individual property or any  event venue, it’s critical. For you, a data breach would damage your revenue and your reputation. When people walk through your doors and hand over their personal details, passports and payment


When the dust settles on GDPR

If you’re still looking for loopholes in GDPR, you’re missing the point, says Patrick Smith, CMO at Cvent. He urges marketing leaders and event professionals to look for the value instead. “Maybe not now, maybe not next year, but one day, when the dust has settled on GDPR, when most businesses have absorbed it, a


GDPR compliance Cvent

[Webinar] How Cvent can drive your GDPR compliance

GDPR will have a profound effect on the meetings and events landscape, as the processing of personal data is critical to the entire event lifecycle. Which is why, here at Cvent, we’re taking GDPR very seriously and have been working for the past 12 months to prepare for the regulation. At Cvent, we follow the