Creating Sustainable Events of the Future – Contribute Your Part!

Sustainability and environmental issues like climate change have risen to the forefront of challenges faced by the global economy in recent years. Corporate Social Responsibility (CSR) is now an integral part of a company’s identity.

What’s more, relationships with stakeholders and the public are infused with ethical principles based around the well-being, economic development, and the environment. But why has sustainable development become so important?

Sustainability – the need of the hour

Since the dawn of the industrial age, companies have consumed vast amounts of natural resources. As demand grew and businesses aimed to accelerate the production of goods, this led to a detrimental impact on the environment.

What were seemingly insignificant issues snowballed into insurmountable problems that could only be overcome with decisive steps and raising awareness. ‘Sustainability,’ ‘ethical behaviour’ and ‘environmentally friendly’ became key buzzwords.

Sustainable Events Positive Impact Survey

In 2012, the United Nations Conference on Sustainable Development developed 17 goals called the ‘Sustainable Development Goals’ (SDGs) building on the Millennium Development Goals that reportedly reduced global poverty successfully. These goals came into effect in January 2016 and will steer the United Nations Development Programme (UNDP) policy and funding until 2030.

Creating a sustainable event industry

As event organisers with a committed sense of responsibility, the onus is upon us to ensure there is minimal wastage and maximum use of recyclable products at our events. In this regard, Positive Impact, a not-for-profit firm, has collaborated with the UN and major event industry players like Cvent to facilitate global conversations to develop an ‘Acceleration Action’ or ‘Acceleration Commitment’ plan based around the SDGs in order to create a sustainable event industry.

Sustainable Development Goals

Some of these discussions that aim to make events more sustainable revolve around:

  • Traveling less – using more technology for meetings
  • Using recyclable products – reducing landfill waste
  • Addressing the role of plastic – bringing your own water bottles, using dissolvable lanyards

You can be a part of this global conversation – scheduled to be held at the UN SDG Summit in September 2019 – by sharing your inputs and insights through the survey link below:


Driving future conversations

To take proactive steps in this direction, we will hold conversations around sustainability for events at Cvent CONNECT Europe 2019, the largest event tech conference in Europe. The discussions will touch on the topic of wastage at events, the prevalent use of non-disposable items such as plastic, and the steps event organisers can take to incorporate sustainable practices in their events for both short- and long-term. Make sure you don’t miss out!



Written by Omar

Omar is a Content Marketer at Cvent. He has 6+ years of experience developing content for tech, supply chain, e-commerce, and marketing. During his leisure time, he loves to read books and graphic novels across diverse genres, as well as watch and deconstruct horror and sci-fi movies.