Trade Shows Hoteliers should attend in 2020

Event planner demographics and mindsets are shifting. So to continue earning profitable MICE business, quick progression is essential. This means finding the right technology for your planners and guests, learning new best practices. It’s also essential to understand and apprehend your buyers’ wants and needs in 2020. What better way to get ahead than to attend trade shows!

Trade shows are a fantastic way for hospitality professionals to:

  • Learn new trends
  • Uncover industry stats and insights
  • Understand your buyers better
  • Fuel performance at work
  • Network with peers & share best practices

Here are the shows you should add to your calendar for 2020:

International Confex, London, UK

When: Tue Feb 25 – Wed Feb 26 2020

Where: ExCeL, London, UK

Description: As the leading exhibition for event planners, International Confex is a fantastic environment for hoteliers to network with and learn from their buyers. Find out what event planners want from hoteliers in 2020 from 300 exhibitors, 100 thought-leading speakers and over 7700 event professionals. Renowned for its “world-class” educational programme, what better way to better your hotel’s MICE business?


ITB Berlin, Germany

When: Wed, Mar 4 – Sun, Mar 8

Where: Messe Berlin, Germany

Description: Five decades into the history of ITB Berlin, starting in 1966 as a small overseas import trade show, the event is now world-renowned. With 10,000 exhibitors from the tourism industry, 113,500 trade visitors and 160,00 square metres of space, ITB Berlin is the leading travel trade show for global touristic offers.


Arabian Travel Market 

When: Sun, Apr 19 – Wed, Apr 22

Where: Dubai World Trade Centre, Dubai, United Arab Emirates

Description: As the leading, international travel and tourism event, Arabian Travel Market caters to tourism professionals looking to unlock the Middle East’s business potential. Visit this event to find out about accommodation options, tourism attractions, travel technology and airline routes.


IMEX Frankfurt, Germany

When: Tue, May 12 – Thu, May 14

Where: Messe Frankfurt, Germany

Description: Get in front of 5,100-plus global decision-makers with qualified buying power including the valuable German outbound market. Join more than 3,400 suppliers from each sector of the worldwide MICE industry. You’ll get the opportunity to network with national and regional tourist offices, event management specialists, technology providers, airlines and more.


The Meetings Show UK, London, UK

When: Wed Jun 24-Thu Jun 25

Where: Olympia, London, UK

Description: The event where you can network with and learn from 5,000 meetings, events and incentives professionals. Find out how you can increase your appeal to planners and increase MICE opportunity from this event.


World Travel Market, London, UK

When: Mon, Nov 2 – Wed, Nov 4

Where: ExCeL London, UK

Description: “WTM London prides itself on being the hub on travel ideas”. Over 51,000 attendees will be attending, all with interest in the global travel trade. Join 5,000 exhibitors to meet and network with buyers from all over the industry.


IBTM World, Barcelona, Spain 

When: Tue, Dec 1 – Thu, Dec 3

Where: Fira De Barcelona, Spain

Description: IBTM World is the leading global event for the MICE industry. With over 15,000 MICE industry professionals, there are plenty of opportunities to drive business and improve offerings for both guests and buyers.


Click here to find out more about trade shows in Europe!

Written by Olivia Cal

Olivia started her writing career as a music, film and theatre critic before moving into B2B. She has had 2+ years of experience writing for martech companies, covering digital marketing, retail and hospitality. When she isn't writing, she can be found with a good book or PC gaming.