Cvent CONNECT Europe 2017 Event Cloud Highlights

With 490+ people in attendance, our first-ever Cvent CONNECT Europe was an amazing success, filled with inspiration, education, and insights! Our conference included some great news about improvements to our platform that’ll maximise the impact of events, as well as informative sessions on key industry trends and how to further leverage the power of events.

Here’s a quick snapshot of our first Cvent CONNECT in Europe
  • 490+ people attended the user conference
  • 15 seconds: the average check-in time for our delegates using OnArrival360
  • 30+ educational and informational sessions available to delegates
  • 5 major product announcements
And here are a few key takeaways from the Event Cloud sessions:

FROM NEAR TO FAR: FORECASTING THE FUTURE OF EVENT TECHNOLOGY
We were given a glimpse of what the future of events will be like and what’s unbelievably happening today! Robotic check-in, facial recognition, driverless buses as well as cars, even driverless flying taxis! Hotels that can change your view at a touch of a button. Facial feedback instead of surveys. Virtual reality, app concierge are all things which will be commonplace in our future.

FROM ARRIVALS TO DEPARTURE
A seamless onsite experience is now a necessity for delegates, and this session covered how using technology can save event planners’ headaches by ensuring that all facets of check-in, registration, badge printing, and session-scanning don’t have to be a nightmare. A swift and seamless event can all be achieved with an iPhone! We also learned that the data gathered at the event is priceless and how the insights can ensure event success, for planners and marketers alike.

NEXT GENERATION REGISTRATION EXPERIENCE
Flex is the latest offering from Cvent. It has the most user-friendly interface to build your event registration and website – all with drag and drop technology. Flex is a more intuitive way to build, design and manage event websites and registration, and a great leap forward in event management technology.

APPS: A NECESSITY OR GIMMICK – TRANSFORM EVENT ATTENDEE ENGAGEMENT
The importance of mobile event apps continues to increase. Mobile phones and apps are part of everyday life, with the average person having between 60–90 apps on their smartphone. We use them to order food, clothes, taxis, to communicate, and to date. In fact, in today’s world, most people suffer from ‘Nomophobia’ – No mobile phone anxiety. Delegates expect all the information from their event to be in their back pocket on an app as well. Event organisers, looking to keep their delegates engaged and informed, need to go mobile.

NOT ALL EVENTS ARE COMPLEX
With the help of England and Wales Cricket Board, this session detailed how using event technology can impact a company significantly by reducing admin support and freeing up working hours for staff. Cvent Express has been created to be a much more ‘consumerised’ event platform and planners can literally have their events up and running in less than 10 minutes.

STRATEGIC VENUE SOURCING
Laura showed us how using a simple, automated venue sourcing technology solution can save companies time and money and can also increase team productivity. Venue sourcing is more than “Google searching”; using a simple step-by-step RFP design process reduces time and means you can contact multiple properties at once and keep all quotes in one place so you can view them side by side and keep all reporting at a single location. It will help you increase efficiency, improve visibility, strengthen supplier relationships and reduce meeting spend.

MAKE YOUR APP WORK HARDER – HOW TO MARKET YOUR EVENT TO INCREASE ENGAGEMENT
How do you get real ROI from a mobile event app? This session included five key tips on how to get the most out of your app: 1. Gather the team. 2. Create a plan. 3. Promote. 4. Educate. 5. Monitor the metrics. Other key tips: get social, add valuable content to the app, highlight networking, use multi-feature approach and customise graphics.

EVENT MARKETING BEST PRACTICE
Currently, most meeting and event planners rely on email to promote their events to their audience. However, a paradigm shift is underway, especially in Europe, due in part to the new laws around data protection which will come in with GDPR. This session offered tips on how to be more strategic marketers and included real-life examples where she has used other marketing channels to drive registration to her events.

WINNING STRATEGIES FOR MAXIMISING ROI AT YOUR EVENTS
Supercharge your leads via events and maximise ROI. This session offered nine steps to increase lead generation from events – these include setting up goals upfront, align internally, build delegate profiles, engage your delegates via mobile apps, and integrate with your marketing automation.

CHUCK GHOORAH’S SESSION
Chuck Ghoorah, Co-Founder and President of Worldwide Sales and Marketing at Cvent, inspired a room full of event planners by asking them to be more strategic and, therefore, take their rightful seat at the boardroom table. Since a huge amount of the marketing budget is spent on events and there are tools to automate a major chunk of the execution stages, planners need to be more strategically focused and need to demonstrate ROI to their senior management and board.

The event also featured inspiring keynotes from:

  • Reggie Aggarwal: Founder and CEO, Cvent
  • Chris Hughes: Brand Events, CEO
  • Greg Wolfe: COO, Marketo
  • David Rowan: WIRED UK, Editor-at-Large
  • Nicole Yershon: Lab for Hire, Founder

If you’re interested in attending next year, or want to take a deeper dive into some of our educational session content or keynotes, visit our Cvent CONNECT Europe website.


Written by Mansi Soni