What's New

Book Shelf: Valuable Insight for 2015 Social Media Marketing Decisions
If you're operating on a calendar year, you're likely knee deep in mapping out plans (and budgets) for 2015. With attendance acquisition and loyalty at the core of any successful conference program,...Read More >
Carry On...Carry On...or NOT!
As a Road Warrior I see all sorts of interesting things people do on planes. I am a big fan of the Passenger Shaming Facebook page (check it out facebook.com/passengershaming)! The one big and when I...Read More >

Mobile Posts

10 Things to Consider in Your Digital Strategy
Marketers spend on average 2.5% of the total company revenue on digital marketing. In fact, more than 40% of marketers have plans on increasing their digital marketing spend in the coming year. Here...Read More >
What Planners Really Want from NFC-Enabled Phones
As a former meeting planner, I believe I can say with certainty that there are three things planners care about most: productivity (a.k.a. getting more and better results by working...Read More >

What's New

Book Shelf: Valuable Insight for 2015 Social Media Marketing Decisions
If you're operating on a calendar year, you're likely knee deep in mapping out plans (and budgets) for 2015. With attendance acquisition and loyalty at the core of any successful conference program, how's your social media strategy shaping up? This marketing category can be daunting as social proof/ROI tends to be fuzzy (eyeballs and clicks will only get you so far) and platforms are constantly evolving. Whether social media...
Carry On...Carry On...or NOT!
As a Road Warrior I see all sorts of interesting things people do on planes. I am a big fan of the Passenger Shaming Facebook page (check it out facebook.com/passengershaming)! The one big and when I say big, I mean big, thing I see is carry-on bags that are well HUGE! Look I opt to check my bag because I can’t stand the overhead shuffle. It literally brings out the worst in people. But I am calling fault on the airlines! Here...
Quick Financial Primer (Not Just for Event Planners)
At some point in their career, some event planners find themselves serving on professional association boards. When this happens, an important responsibility is ensuring the financial health of the organization. To do this effectively, a basic understanding of financial statements is essential. (This will also be helpful for event planners who eventually set up their own businesses.) Today's quick financial primer will cover...
Book Shelf: Valuable Insight for 2015 Social Media Marketing Decisions
If you're operating on a calendar year, you're likely knee deep in mapping out plans (and budgets) for 2015. With attendance acquisition and loyalty at the core of any successful conference program, how's your social media strategy shaping up? This marketing category can be daunting as social proof/ROI tends to be fuzzy (eyeballs and clicks will only get you so far) and platforms are constantly evolving. Whether social media...
Carry On...Carry On...or NOT!
As a Road Warrior I see all sorts of interesting things people do on planes. I am a big fan of the Passenger Shaming Facebook page (check it out facebook.com/passengershaming)! The one big and when I say big, I mean big, thing I see is carry-on bags that are well HUGE! Look I opt to check my bag because I can’t stand the overhead shuffle. It literally brings out the worst in people. But I am calling fault on the airlines! Here...
Quick Financial Primer (Not Just for Event Planners)
At some point in their career, some event planners find themselves serving on professional association boards. When this happens, an important responsibility is ensuring the financial health of the organization. To do this effectively, a basic understanding of financial statements is essential. (This will also be helpful for event planners who eventually set up their own businesses.) Today's quick financial primer will cover...
7 Tips for Encouraging Social Media Engagement During Your Event
Your event has begun and your attendees can't seem to share enough about it on Twitter, Facebook, Instagram, Google+ and even Vine. They are posting pictures, conference tweeting, conversing and even arranging their own meet-ups with the help of your event hashtag. Brand advocates are also there, taking the lead in the social media sharing and expanding your reach exponentially in the process. Everyone attributes the new event...
The Event Effect: It’s the ROI Businesses Should Care About
We’ve all been to tradeshows, attended in-person events and even participated in webinars or virtual conferences. Some of us are looking for that competitive edge that helps us in our careers or our business while others are looking to experience something new.   Millions of businesses invest in these types of events each year. According to Forrester Research, Inc., 20% of the average B2B marketing budget is spent on...
Corporate Event Venues: Pioneer Villages for Harvest and Thanksgiving Events
While most pioneer villages are set in the 19th century and do not correspond to the era in which the Pilgrims arrived, many have special Thanksgiving and harvest themes, events, and decor during the months of October and November. With costumed guides, these living museums are perfect for harvest and Thanksgiving events. (Also, remember that harvest festivals and thanksgiving celebrations have been held throughout the world...

What's Hot in Mobile

10 Things to Consider in Your Digital Strategy
Marketers spend on average 2.5% of the total company revenue on digital marketing. In fact, more than 40% of marketers have plans on increasing their digital marketing spend in the coming year. Here...
What Planners Really Want from NFC-Enabled Phones
As a former meeting planner, I believe I can say with certainty that there are three things planners care about most: productivity (a.k.a. getting more and better results by working...
How to Help International Delegates With Their Mobile Tech
If you have attendees traveling from other countries, you can do them a great service by helping them with connectivity when they arrive here. I remember the first time several years ago when...

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