What's New

How to Create a Human Presence for Your Event Brand on Social Media
In the past event marketers never had to think about engagement. Their job was to promote brands, very often through the use of broadcast media tools such as commercials, print ads or billboards. The...Read More >
Are Hotel Renovations a Challenge or an Opportunity for Group Biz?
There are two truisms: For planners, shoulder, and low season equal their best chance to get a good deal on rates. For hotel managers, shoulder, and low seasons equal the best time to renovate....Read More >

Mobile Posts

Using Event Apps While on Wheels and Wings
It’s one of the realities of attending events that are out of town: travel downtime. Luckily we’re living in the age of mobile devices, which offer a wealth of entertaining, educational and...Read More >
LinkedIn and Mobile: The New Networking Power Tool
For professional and B2B (business to business) markets, LinkedIn is THE social network. While some may complain that its social features are eclipsed by other more conversational networks such...Read More >

What's New

How to Create a Human Presence for Your Event Brand on Social Media
In the past event marketers never had to think about engagement. Their job was to promote brands, very often through the use of broadcast media tools such as commercials, print ads or billboards. The conversation was one way with the brand talking at the audience a few times and then hoping that the effort would result in increased event attendance. Then along came social media and marketers found themselves in a new landscape...
Are Hotel Renovations a Challenge or an Opportunity for Group Biz?
There are two truisms: For planners, shoulder, and low season equal their best chance to get a good deal on rates. For hotel managers, shoulder, and low seasons equal the best time to renovate. With business quiet due to either the weather or regular fluctuations in demand, it makes sense that hotel managers take these weeks and months to make necessary capital improvements. While the construction is most always noisy and...
Mountain Resorts in New England
A picturesque location, comfortable temperatures even in the summer, a range of activities for teams, and excellent meeting facilities, that is what event planners will find in the resorts and resorts communities in the mountains of New England. Today we'll look at 3 of them. Topnotch Resort and Spa (Vermont) Topnotch Resort and Spa is an absolutely gorgeous property set on 120 acres in the Green Mountains. While Stowe is...
How to Create a Human Presence for Your Event Brand on Social Media
In the past event marketers never had to think about engagement. Their job was to promote brands, very often through the use of broadcast media tools such as commercials, print ads or billboards. The conversation was one way with the brand talking at the audience a few times and then hoping that the effort would result in increased event attendance. Then along came social media and marketers found themselves in a new landscape...
Are Hotel Renovations a Challenge or an Opportunity for Group Biz?
There are two truisms: For planners, shoulder, and low season equal their best chance to get a good deal on rates. For hotel managers, shoulder, and low seasons equal the best time to renovate. With business quiet due to either the weather or regular fluctuations in demand, it makes sense that hotel managers take these weeks and months to make necessary capital improvements. While the construction is most always noisy and...
Mountain Resorts in New England
A picturesque location, comfortable temperatures even in the summer, a range of activities for teams, and excellent meeting facilities, that is what event planners will find in the resorts and resorts communities in the mountains of New England. Today we'll look at 3 of them. Topnotch Resort and Spa (Vermont) Topnotch Resort and Spa is an absolutely gorgeous property set on 120 acres in the Green Mountains. While Stowe is...
July Best Practice: Top 3 RFP Time Savers
Looking for ways to build your RFPs in less time? Consider that a rhetorical question – the answer is always yes! Use our top three RFP time saving methods: Saved Messages, Organizational Profiles and the Meeting Agenda Import. Before you know it, you’ll be on your way to a faster, more efficient RFP creation process! Read more on these time savers below. 1. Save 10 Messages per Open-Ended Field When creating RFPs in your...
Using Event Apps While on Wheels and Wings
It’s one of the realities of attending events that are out of town: travel downtime. Luckily we’re living in the age of mobile devices, which offer a wealth of entertaining, educational and productive activities to pursue while being stuck on a plane (except during takeoff and whenever instructed to turn them off), train or shuttle. Travel time is a prime time to get organized and mentally prepared for an upcoming event,...
Shoulder Season in Hawaii's Paradise
  With temperatures in the comfortable low- to mid-80s consistently year-round, weather per se isn’t the factor determining what hotels in Hawaii consider the shoulder or low season. Rather, it’s more about patterns of demand that hotel sales directors have come to expect year-in and year-out. RELATED:  Shoulder Season in the Desert To a large degree, that demand comes from groups on the mainland, but also from groups in...

What's Hot in Mobile

Using Event Apps While on Wheels and Wings
It’s one of the realities of attending events that are out of town: travel downtime. Luckily we’re living in the age of mobile devices, which offer a wealth of entertaining, educational and...
LinkedIn and Mobile: The New Networking Power Tool
For professional and B2B (business to business) markets, LinkedIn is THE social network. While some may complain that its social features are eclipsed by other more conversational networks such...
One Size Fits ME: The importance of personalization
Do you think we are a little overwhelmed with “stuff” coming at us? Here are a couple of fun facts: we filter 95% of everything that we see, hear and read every day. And in one month, we generate more...

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